Sport The Look Mar 23, 2017 fashion & beauty retail logos sports ... becoming “lifestyle brands.” When creating products, think beyond traditional merch to categories like beauty and grooming, accessories, housewares, furniture, electronics, and more. Adidas Tapping the Short Life trend, Adidas rolled out limited-edition home and away jerseys for the World Cup. Each framed shirt was individually numbered on a plaque and carried UEFA badges on both sleeves to sit alongside the exact authentic shirts worn by the German and Spanish players in ...
Numbers Game Mar 20, 2017 technology quantified self sports ... smart gear and wearables are moving beyond the wrist to offer consumers more precise and personalized ways to measure their sports fitness progress. Adidas miCoach Smart Ball The Adidas miCoach smart soccer ball helps players improve their dead-kick technique by providing instant feedback on the power, trajectory, spin, and strike accuracy of their kick. Featuring integrated sensors, the app-enabled miCoach smart ball tells the player everything they need to know to improve their kick ...
Active-ists Mar 17, 2017 social consciousness activism causes and issues politics sports ... events to learn more about the issues that teams or players champion. - TEAMS AND LEAGUES SUPPORTING SOCIAL CAUSES - Bayern Munich and Real Madrid eco-friendly jerseys European soccer teams Bayern Munich and Real Madrid each played a game wearing jerseys produced by Adidas and Parley for the Oceans made of recycled ocean plastic. The kits are also available for consumer purchase.Memphis Grizzlies Martin Luther King Jr. jerseys To honor the 50th anniversary of the day Martin Luther King Jr. was ...
Play The Game Mar 15, 2017 community play sports ... basket moved accordingly.Biscoitos Zezé Last July, cookie brand Biscoitos Zezé launched the “Be More Child” campaign in Brazil, in which it placed footballs (soccer balls) in special boxes throughout the streets to give kids the encouragement and resources to play the sport.Adidas Last February, Adidas opened “The X,” a pop-up sports facility designed for women in London’s Victoria Park, where it hosted free running and workout sessions for 10 days. For the first time ever, the park’s mile-long run ...
Omnitainment Dec 09, 2016 media & entertainment branding radio video ... evaluation is quick. Align with the creators whose work they admire to ensure that the quality of content matches their expectations.Six in 10 youth in the U.S. (62%) and 51% of UK youth like to share interesting ads they see with others, and the entertaining nature of Omnitainment makes it even more relevant for passing along. Optimize content for different platforms to ensure that youth will want to share it. - Omnitainment Online - Adidas and Manchester United Manchester United was virtually ...
ReLuxe Sep 09, 2016 luxury retail experiences shopping status symbol ... -earned success—something for which they feel they had to fight. They’ve passed along this mindset to their children, who likewise have come to value traditional status symbols more than Ys do. I got a pair of trainers. I chose them as they were on sale for £39, which is decent for Adidas specials. I really like them as they have a Lichtenstein-inspired design, and I wear them all the time.ZOE, 17, UKBut whereas their parents distinguished themselves through the financial status their ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... , which has made its members especially tolerant and accepting. These qualities are demonstrated in GYs’ support of LGBT rights, racial and gender equality, and religious freedoms and expression. As young consumers are leading the charge to secure rights and freedoms for people and groups they feel are in need of support, they expect brands to match their efforts. Companies that strive to create a more open and equal culture will earn the appreciation of this generation. Last year, Adidas celebrated ...
Try Before You Buy Mar 17, 2014 retail technology shopping virtual reality Try Before You Buy ... that are similar in size. Adidas, Hugo Boss, Thomas Pink, and Superdry are among the numerous brands who have partnered with the service.Stylewhile is an iPad app that lets users see how clothes fit a body type similar to their own. The company has partnered with Saks Fifth Avenue, enabling shoppers to see the stores’ products on a same-sized digital model. - ACCESSORIES - Glasses.com’s app allows shoppers to virtually fit glasses on their face. Users snap a photo to create a 3-D model of their ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... , through which shoppers could tap their phone over product tags to be directed to a mobile site and make their purchase. Australian grocery chain Woolworths has installed multiple temporary virtual supermarkets at local bus stops. After downloading an app, commuters can scan barcodes to browse and purchase products while waiting for their bus’ arrival.In 2012, Adidas NEO created interactive windows for watching video content, interacting with virtual mannequins, and purchasing products. When users ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... collection, Japanese brand Y-3 (Yohji Yamamoto’s label produced by Adidas) commissioned art director Peter Saville to create clothing and footwear inspired by images and slogans he found online. The range of products, called Meaningless Excitement, consists of bright colors and distorted images based off of content from online forums, social media, and personal blogs. The pieces capture digital noise and simultaneously critique and celebrate the abundance of eye-catching imagery found on the Web ...