For Your Entertainment Mar 18, 2019 ... watching videos on YouTube for hours. I could easily watch Instagram Stories and Snapchat Stories for over four hours. GREG, 22, PAWith regards to movies, the majority of consumers across generations are watching them at home, and it’s a pastime that’s made even more convenient with the abundance of viewing platforms, like Apple TV and Roku, and streaming services, like Netflix and Amazon Prime Video. In both the U.S. and UK, slightly more Boomers and Xers have watched an in-home movie than their Y and ...
Home & Away Marketing Tips Dec 02, 2018 ... to the Unknown.” Audi tapped into shoppers at Seattle’s Amazon Go, Amazon’s frictionless retail location, offering participants the ability to take a “key box” from the store in order to test drive the Audi A6. Participants who volunteered their time encountered adventures such as personal concerts, mural paintings, and professional photo shoots, and had the chance to win large prizes such as helicopter rides, cheese-making classes, and even a trip to Germany to test drive the A6 on Germany’s ...
Tricks Of The Trade-Off Sep 23, 2018 ... CONVENIENCE VS. HUMAN INTERACTIONFor today’s consumers, who don’t have to step foot in a store thanks to online shopping and who can use self-checkout even when making a purchase in-person, it’s becoming increasingly easy to avoid everyday human interactions. Moreover, everything from going to the doctor to taking a workout class can be done digitally nowadays, and society is only headed further in this direction with virtual ordering at restaurants, as well as contactless shopping like Amazon Go. While ...
Innovation Halo Sep 21, 2018 ... For modern youth to regard a brand as innovative, it must continually demonstrate that it's evolving, causing all brands to function in beta and frequently embrace newness, even if they've found something that works well. Modern youth are the first generations who are accustomed to constant newness. Whether they're scrolling through Instagram or shopping on Amazon, they're used to always seeing something different and fresh. When they look at their mobile phone and there isn't a ...
Need For Speed Sep 20, 2018 ... , from fashion to food and beverage to gaming. While Gen Ys have become accustomed to a constantly quickening pace of accessing or receiving the products and services they desire, Gen Zs have never known a time in which immediacy wasn't the norm. Bingeable shows, two-day Amazon Prime delivery, and even virtual medical care have set the standard for “fast" as a given—and even these services are being challenged to get faster with the introduction of Amazon Now and predictive medicine. Speed has ...
Data Mine Sep 19, 2018 ... to these strangers. Even using smart assistants like Google Home and Amazon Alexa requires a degree of trust from consumers; although approximately three-quarters of youth say they worry about smart devices capturing/having access their personal information, only 29% in the U.S. and 26% in the UK avoid going to others’ homes if they have smart devices, so they’re not actually acting on their concern. Because trust in these scenarios is normal to modern youth, they’re accustomed to entrusting ...
Humanology Sep 17, 2018 ... technology is integrated into nearly every part of their lives. This is especially true for Gen Zs who are digital natives and have a deeper relationship with technology having always lived in a phygital (physical combined with digital) world. Many of them are growing up with smart home devices and are used to speaking to and interacting with Amazon’s Alexa or the Google Assistant, blurring the line between human and humanoid. For them, Alexa can feel like a family member and also set a precedent: they ...
The Invisibles Sep 16, 2018 ... ensure it doesn't become overbearing. 9 in 10 U.S. and UK Trendsetters currently have at least one smart/Wi-Fi connected device in their home.HOUSEHOLD SMART/WIFI DEVICESOf the smart devices Trendsetters currently have, nearly seven in 10 own a smart entertainment device (e.g., Sonos speakers, LG smart TV) followed closely by six in 10 who own a smart digital assistant (e.g., Google Home, Amazon Alexa). Though less popular, nearly half of Trendsetters have a smart health/fitness device (e.g., smart ...
Future Of Entertainment Sep 14, 2018 ... as a character, highlighting people’s need to understand the future of the technology. Sandra A seven-episode podcast drama, Sandra revolves around Helen (Alia Shawkat) as she begins a new job at Orbital Teledynamics, whose primary product is a smart speaker device called Sandra. The audio series capitalizes on the prevalent anxiety centered around the privacy infringement of virtual assistant devices such as the Amazon Alexa and Google Home. Altered Carbon Netflix thriller Altered Carbon ...
Future Of Fashion & Retail Sep 13, 2018 ... . TRYING NO INVENTORY ON FOR SIZEIn the era where Amazon Go’s frictionless consumer experience is both disrupting and defining the future of brick-and-mortar retail, other brands are similarly refuting the claim that “brick-and-mortar is dead” and innovating within this space. This latest iteration on physical shopping is an inventory-less hub where customers go to pick up online orders, try on store samples for home delivery, and indulge in additional amenities that make their shopping ...