Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... favorable impact. Listening to music via headphones while walking down the street can be dangerous since wearers aren’t fully alert to the sounds of traffic around them. To solve this problem, VICE introduced Mutesic, an app that plays music and syncs with GPS to detect busy intersections, to Chinese audiences. When approaching dangerous areas, the service turns the music down for users to focus on ambient warning sounds, and then turns the music up again after they pass by. Earlier this year, Diageo ...
Soundscape Dec 15, 2014 communication social life apps mobile voice ... the oldest ones “fade” off the user’s phone unless they are Talko, an app targeted towards businesses from former Microsoft executive Ray Ozzie, offers one one-on-one and group calls and voice messaging. Apple is betting big on voice messaging options: iPhone owners can record and send sound clips via new iOS 8 capabilities in the Messages app, and the Walkie-Talkie feature of the forthcoming Apple Watch will allow wearers to send voice notes in their text messages.Top chat apps around the world ...
Consumed Innovations Mar 20, 2014 retail technology apps branding mobile ... recognition feature, called Flow, will identify the item in question (based on its general appearance and packaging text). Within seconds, the item is placed in the associated account’s Amazon cart for later purchasing. The seamlessness of the feature’s functionality makes the app a prime tool for impulse shopping, quick restocking of household items, and—bad news for brick-and-mortars—in-store showrooming. - EXTREME TRANSPARENCY - Corporate transparency is no longer an optional practice. Consumers expect ...
MEtail Mar 05, 2014 retail technology apps e-commerce one-to-one shopping Brand Me ... ‘Craigslist meets Instagram,’ lets anyone sell goods by uploading photos, applying filters, and setting a price. Interested buyers contact merchants to pay outside the app. Depop allows sellers to upload photos of a product, set a price, share it on Facebook and Twitter, and receive payment via PayPal.Hunters Alley, the sister website to online home decor retailer One Kings Lane, lets individuals sell fine used furniture, home decor, and design products. - CURATE - On Kitsy Lane, individuals curate ...
Total Recall Dec 13, 2013 technology apps ... Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.Young consumers’ tendency to track their every activity, idea, and emotion online has resulted in the inadvertent creation of a personal, historical online archive: a store of digital memory. As we discussed in our Past Presence macro trend (Cassandra, Winter 2012), the existence of this digital memory, and the ease with which young people ...
Risk/Reward Calculus Mar 30, 2021 ... Exploring how Millennials and Gen Zs approach post-pandemic lifeWelcome to Cassandra's Risk/Reward Calculus Report.We recommend viewing the following slides in full screen mode. ...
Innovation & Trust in Healthcare Nov 30, 2020 ... , compared with the same period in 2019. This points to a trend that may outlast the pandemic and become the norm, especially as Cassandra research shows that one-third (35%) of U.S. Trendsetters have already had a virtual health appointment. While virtual visits aren’t ideal for every area of healthcare, they offer expanded access to consultations, decrease transmission risk, and help preserve PPE. We probed attitudes around adoption of such technologies among Trendsetting youth, and we also examined ...
Flexible Fitness Nov 30, 2020 ... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...
All You(th) Can Eat Nov 30, 2020 ... Exploring Gen Z and Millennial food & beverage preferences and dietary habits.Amidst a bifurcated approach to eating right now wherein today’s young adults are simultaneously eating healthier, yet treating themselves to indulgent and nostalgic snacks when they want to, Gen Zs and Millennials are forging new dietary habits that are both highly-individualized and more intuitive.Burnt out by the diet culture that’s characterized much of this country’s approach to eating, they’re starting to ...
From Service To Support Oct 29, 2020 ... The new customer service renaissance and how it now serves young adults’ mental healthToday’s leading customer service takes a health-based, holistic, and human-centered approach to better support young adult mental health. ...