Always Be Hustling Sep 21, 2019 ... Gen Ys and Gen Zs have adapted to the mentality that one should “always be hustling” in order to succeed and approach the concept in distinct ways based on their generational values and attitudes.When Gen X made up the majority of the workforce, the reigning mantra was “ABC,” or Always Be Closing, an acronym that stemmed from the idea that one had to be closing deal after deal to achieve success. But today’s youth are more apt to subscribe to the mentality of “ABH,” meaning that one should ...
Over Stimulation Sep 20, 2019 ... for them to relax; and in order to avoid relaxing, they seek more stimuli. This is problematic not only because excessive technology use has been linked to addiction and depression, but because studies have found that boredom actually inspires creativity and idea generation if done right. An aversion to boredom is nothing new, but as the amount of modern stimuli increases—as the apps, the content, the ads, and the products multiply—it becomes increasingly important to position brands ...
Free For All Sep 19, 2019 ... inspire a sense of happiness. Additionally, activities such as cleaning, doing laundry, and organizing are productive, allowing youth to engage in a calming behavior while accomplishing a task on their to-do list, which especially appeals to Ys, who like to be productive during their free time. As modern youth strive to declutter their physical and mental space, it’s important for your brand to be part of the solution rather than the problem. To further mitigate their burnout when they do want to ...
To Your Heart's Content Sep 18, 2019 ... recent years, with Netflix's Fireplace for Your Home (and its various offshoots) becoming a clear favorite. A Norwegian series called Slow TV gained a loyal fanbase with its dialogue-free videos of things like knitting, salmon fishing, and train rides through the Norwegian countryside. "The goal of Slow TV is to be in the moment, even if that moment is a mundane one," a Bustle article noted, capturing the appeal of this genre for Ys and Zs. THE NEW HOW-TOEven as modern youth want to zone out, they ...
High Society Sep 17, 2019 ... -care sphere.The PatternThe Pattern is among the more mysterious of astrology apps that are proliferating. It’s unclear who started the app or how long it’s been around, and the app has no social media presence, differentiating it from not just other astrology apps like Co—Star, but setting it apart in the vast social space dedicated to astrology. And yet, word of the app’s harrowing personalized readings—under the buckets of Foundation, Development, and Relationships, with subsections ...
No Money, More Problems Sep 16, 2019 ... refinance student loans. Many of these emerging financial service apps launched as startups but have increasingly been acquired by major financial institutions, showing that these legacy brands understand the need to reach young consumers on their terms and offer more than traditional banking. Still, some of these services over-promise, and while they can be useful for saving for small items, it's not enough to rely on them for a comprehensive financial plan. Additionally, Ys and Zs are less likely to ...
The Global Retail Landscape Jun 25, 2019 ... platforms where they spend their time.Modern shopping takes place across different continents by way of different platforms, distribution models, and technologies. Consider the American shopper who strategically purchases an item on Alibaba and waits 3 months to receive it, the Indian shopper who’s perusing a South Korean brand, or the Chinese consumer who’s tuning in to an in-app live shopping show to view items. The current state of the global retail map encompasses multiple touchpoints—both ...
The Future Of Experiential Retail Jun 24, 2019 ... frictionless/cashierless checkout option, e.g., Amazon Go) and are interested in this type of shopping format, while another four in 10 express interest, even though they have not tried it yet. In Hong Kong specifically, customers frequent the area’s many frictionless shopping concepts for ease and convenience, and a Cassandra business partner based in Hong Kong told us how groups of friends use contactless payment apps such as Octopus and the peer-to-peer payment app PayMe to both engage in contactless ...
It's A Mall World After All Jun 23, 2019 ... entire department store experience away from a one-size-fits-all approach. No longer do department stores need to offer everything any shopper could possibly want; they can create a more intentionally curated selection of products that appeal to their unique customers. Consumers are seeking a retail experience that doesn’t feel like it’s just a hodgepodge of brands and products. Young people desire variety, but they want it to feel curated and personal, with an aesthetic that ties the store ...
How Can I Help You? Jun 22, 2019 ... providing personalized customer service, having empathy customers, creating a sense of community connection, or helping customers achieve their goals. By appealing to people’s base human emotions throughout the purchase process—as well as long before and after—brands can establish a stronger relationship with consumers and capture loyalty that lasts beyond a one-time purchase. Your brand can apply the following four tenets to your IRL customer service interactions and illustrate how they’re ...