Community > Commerce Sep 06, 2016 community retail brick-and-mortar shopping ... have an opportunity to provide such spaces. PC game equipment company Razer—which has been described as "the Apple of gaming"—opened a store in San Francisco to much fanfare this past summer as it invites people to play games for hours and has become a popular after-school hangout for kids. Additionally, activewear brand Bandier has been celebrated for creating a strong fan community, particularly through its store on NYC's Fifth Avenue, which serves as a social hangout and ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... road, the brand seeks to receive respect in return and explain how its inherited a strong automotive legacy.BURGER KING Earlier this year, Burger King asked several rival fast food chains to band together and hand out free burgers at a pop-up restaurant on the United Nations’ International Day of Peace. Denny’s, Wayback Burgers, Krystal, and Giraffas joined the effort to help spread joy. MICROSOFT In December, Microsoft released an ad calling for a holiday truce with Apple, in which its ...
For Love And Money Sep 08, 2015 career mentoring salary startups work-life balance ... effecting change is expanding beyond the realm of social good. From their perspective, creating a product or service that fosters innovation in society can improve the world, as can creating an entertainment series or film that expands someone’s purview. One of the major reasons why they admire companies like Apple, Tesla, and Pixar is because they unite employees around a grand shared vision. If that vision is to create positive social change, it’s an added incentive, but even companies that do not ...
Green Rush Jun 16, 2015 food & beverage health & wellness drugs ... are subtle branding, accessories that look like they could be Apple products, and sophisticated pharmacies selling baked goods that wouldn’t be out of place at a local farmer’s market. While legal marijuana is still in its infancy, it stands to mature into a meaningful consumer product category, particularly in the health space. Brands and marketers, in the ongoing quest for relevancy among discriminating Y consumers, need to make sure that their own views on and references to marijuana reflect ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... come to the consumer (as at Apple and Sephora stores) are just a few ways that brands can improve the shopping experience for Ys. The desire for such touches is especially pronounced among young consumers who shop as a form of entertainment, not necessarily with the intent to purchase (Fauxsumerism, The Cassandra Report, Summer/Fall 2014). These young Fauxsumerists want to feel rejuvenated by a store even if they don’t make a purchase that day. While it might seem counterintuitive to cater to such ...
Well at Work Jun 11, 2015 career health & wellness open offices work-life balance ... between work and free time is blurred, these perks can mean the difference between productivity and burnout. Some companies, like Facebook and Apple, have even gone a step further by offering fringe perks like paying for the cost of elective egg freezing for women who want to delay child bearing. While such isn’t realistic for all companies, it creates the perception that employers are willing to invest in their employees for the long haul. Having ample vacation time is similarly important to Ys; more ...
Health Hackers Jun 05, 2015 health & wellness technology apps quantified self Health Hackers ... , which is made easier by the proliferation of tracking services like Apple Health, Google Fit, and WebMD Healthy Target. This mindset is prompting Ys to look for wellness gurus among their peers. They follow bloggers who share the detailed stories of their wellness practices, such as the process of going vegan or living with diabetes, learning firsthand of the benefits and pitfalls so they feel prepared when they decide to test the waters themselves. They’re reading the adventures of biohackers, such ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... and won. Many of these troubling behaviors are driven by Ys’ highly digitized lives, built into their phones and wearable devices. For example, the Apple Watch ships with an hourly reminder to get up and move around in order to stimulate circulation and physical activity; it can be disabled, but doing so is equivalent to deciding to ignore one’s wellness, which comes with a pang of guilt. New diets and extreme workouts are an addiction among my generation. They try each different juice cleanse ...
Food Fixation Mar 11, 2015 food & beverage gen z health & wellness cooking diet ... joined forces to add the kid-sized fruit to the restaurant’s lineup of Happy Meal and Mighty Kids Meal healthy side choices, which also include apple slices and Go-GURT low-fat strawberry yogurt. The cleverly branded Clementines were available during their peak season through March 2015.HEALTHY IS BECOMING COOLER... In a way, I think that it has become a bit cooler to eat healthy because of everything they say about how important it is to stay fit and to eat better. SARAH, 10, MAI try to eat healthy ...
Soundscape Dec 15, 2014 communication social life apps mobile voice ... the oldest ones “fade” off the user’s phone unless they are Talko, an app targeted towards businesses from former Microsoft executive Ray Ozzie, offers one one-on-one and group calls and voice messaging. Apple is betting big on voice messaging options: iPhone owners can record and send sound clips via new iOS 8 capabilities in the Messages app, and the Walkie-Talkie feature of the forthcoming Apple Watch will allow wearers to send voice notes in their text messages.Top chat apps around the world ...