The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... data brokers; a few months later, TrustedID’s failure to process more than half of the opt-outs resulted in its suspension. Even Apple, a brand that is usually exalted among consumers, caused a firestorm when it not only uploaded U2’s most recent album to everyone’s iCloud without explicit permission but also made it impossible for account holders to delete the music from their personal storage vaults. While an apology was later issued—though from Bono and not Apple—the promotional ...
Consumed Global Mar 19, 2014 global luxury retail e-commerce sharing economy shopping ... ” or “happy bags,” which contain surprise items whose total worth far exceeds the cost of the bag itself. These blind purchases provide a much-desired source of wonder for consumers, while helping retailers to clear out the prior year’s leftover merchandise. Shoppers begin lining up for the bags on New Year’s Eve, and top retailers often sell out on the first day, inspiring some to allow shoppers to reserve a bag to avoid long lines and disappointment. This past year, Apple offered various ...
Shop Class Mar 18, 2014 retail brick-and-mortar experiences shopping Fauxsumerism ... particular features, such as ‘smoky eyes’ and ‘flawless foundation.’ This past January, Selfridges London programmed a month-long Festival of Imagination for which the store commissioned architect Rem Koolhaas to design a modern amphitheatre. The resultant circular event space hosted interactive lectures, debates, classes, and workshops on art-meets-science topics like cloudspotting, biofashion, urban planning, and more. Apple stores offer free hour-long workshops in which attendees can learn the basics ...
Surprise & Delight Mar 14, 2014 marketing retail customer service e-commerce ephemeral ... discounted merchandise. This year, Apple Japan sold a limited number of bags for 36,000 yen each (approximately $345); bags contained anything from iPods, tech accessories, and t-shirts, to iPads and even MacBooks. Video: Learn more about Apple Japan's Fukubukuro.Several Hawaiian malls participate in the Fukubukuro tradition. The Forever 21 store at Royal Hawaiian Center offered mystery bags containing $40 worth of merchandise for just $21.Members of Sephora’s Beauty Insider program are not only rewarded ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... years, brands such as Apple, Best Buy, Sephora, and Clinique have launched their own such machines, making their products even more accessible to consumers out in the real world. Now, more brands are experimenting in this space to further serve consumers’ needs. L’Oréal’s Intelligent Color Experience vending machine was installed in a subway station in NYC last winter. The virtual makeup counter featured camera- and sensor-enabled screens and mirrors that guided women to certain products. Items ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... -visual displays, live-streaming stations, music that plays simultaneously on the brand’s website, and RFID tags that allow shoppers to access additional item content. The digital-physical hybrid has proven so successful that Apple recently tapped former Burberry CEO Angela Ahrendts to lead a much-needed integration of its own dated website into its celebrated physical stores.INSTALL ONLINE ORDER PICK-UP SYSTEMSThe Container Store, JCPenney, Cabela’s, Apple, Nordstrom, Best Buy and Walmart offer in ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... . APPLE'S SILENT DISCOAt a silent disco, a phenomenon that was popularized in the last decade, people gather to dance to music listened to via headphones rather than loudspeakers. Apple has secured a patent to create a “SILENT DISCO” experience for iPhone, iPad, or iPod users, which, while not identical to the true concept, is a clever way of reacting to the cultural trend. In Apple’s version, users don’t have to be listening to the same song, or even genre. Rather, musical characteristics such as tempo ...
Digital Etiquette Dec 17, 2013 communication marketing social media Emotional Intelligence ... comments that distract from the subject of a comment thread and so worsen the reading experience for followers. Applebee’s’ commenters, in the midst of the social media meltdown that followed the chain’s controversial firing of a server, began to notice that their own and others’ comments were being deleted and voiced their fury over the brand’s attempt at censorship. - 7. LEARN THE LANGUAGE - Young consumers have developed a range of digital behaviors that help them to be more expressive and better ...
Brand Friends Forever Aug 18, 2013 ... promos and tips for nails. They ask questions and retweet things that others have tweeted at them. SARAH, 26Old Spice is like that class clown you knew back when. Google and Apple have got that open, conversational tone down that reflects well on their products. They nurture the friendship by continuing to maintain that tone and tweaking when necessary. BRITTANY, 28I tweet at human-like brands such as Whole Foods and Jet Blue and have gotten good responses. I also like when people show up at events ...
GAMING X PLATFORMS Nov 17, 2021 community gaming media & entertainment technology eSports ... Witcher, Mass Effect) | Word/puzzle/card games (e.g., Tetris, solitaire) | Arcade games | MMORPG (e.g., World of Warcraft, Elder Scrolls) | Sports games | Competitive MMO (e.g., League of Legends) | Other | None of the above GAMING PLATFORMSWhich of the following types of gaming platforms, if any, do you use?Those Who Play/Watch/Follow Video GamesSelect all that apply. Smartphone | Sony PlayStation | Nintendo | PC based desktop/ laptop | Microsoft Xbox | Tablet | Apple based ...