The Hive Mind Dec 16, 2019 ... love and support for the artists they admire but conversely are just as swift to shut down perceived criticism of the object of their idolatry, which can quickly turn abusive and even frightening. The Barbz, Nicki Minaj’s fandom, are so loyal to Nicki to the point that they tolerate absolutely zero dissent, even from other Barbz. They viciously attacked a fellow fan and journalist who tweeted her desire to see Nicki put out evolved content as she continued to grow as an artist, going so far as ...
The New Social Order Dec 15, 2019 ... (witness: VidCon and Instagram’s annual beach party). Even within the "influencer" bucket, many consultants break it down even further, differentiating between mega, macro, midi micro, and nano. These categories are based on follower count and are largely artificial: a way for industry experts to invent new terms and create layers of mystique. As a brand, the most important thing to consider is that an endorsement will have more traction if it is seen as being authentic to the influencers brand by his ...
Global Influencer Trends Dec 09, 2019 ... - Nearly half of Singapore's influencers artificially inflate their Instagram stats, according to a recent study. These influencers use tactics like buying followers, buying likes and comments, using a "follow/unfollow" trick, or using "comment pods," where a group of Instagram users band together to like and comment on one another's posts, to boost engagement. These strategies were most common among macro-influencers, with between 100,000 and 1 million followers, and least common for nano-influencers ...
Always Be Hustling Sep 21, 2019 ... with feeling burnt out. This ubiquitous, always-on state of mind in approach to work and school has led to burnout for many young people today, and this mentality isn’t limited to only desk jobs. When conducting qualitative research, we surveyed young people from a variety of careers—in healthcare, construction, education, the arts, and more—and found that the issue of burnout and the response of hustle to address a lack of motivation or fulfillment were similar across industries ...
Over Stimulation Sep 20, 2019 ... content become the casualty. In addition to all of the streaming TV, podcasts constantly release new episodes; Spotify pops up to remind people of new music by their favorite artists; and newsletters abound with articles, lifehacks, and ever more media to check out. It's no wonder that half of youth in the U.S. and UK get stressed when choosing entertainment options, whether that's a show to watch or a game to play. The fact that previously relaxing activities, like watching television or listening to ...
Free For All Sep 19, 2019 ... engaging in zone out content and activities—it’s also a time to engage in things that foster positive emotions to counteract the overwhelmingness and negativity youth experience when they reach the point of burnout. This often manifests itself through creativity. Around three in 10 Zs in the U.S. and UK, as well as one in five Ys in the U.S. and UK, work on passion projects (e.g., art, music) in their free time. For modern youth, investing themselves in an artistic endeavor can reinvigorate their ...
To Your Heart's Content Sep 18, 2019 ... recent years, with Netflix's Fireplace for Your Home (and its various offshoots) becoming a clear favorite. A Norwegian series called Slow TV gained a loyal fanbase with its dialogue-free videos of things like knitting, salmon fishing, and train rides through the Norwegian countryside. "The goal of Slow TV is to be in the moment, even if that moment is a mundane one," a Bustle article noted, capturing the appeal of this genre for Ys and Zs. THE NEW HOW-TOEven as modern youth want to zone out, they ...
High Society Sep 17, 2019 ... time wherein diet culture and extreme ways of eating were rife, Zs are witnessing a backlash against these highly prescriptive ways of eating, with self-proclaimed health gurus coming out against the diets they once stood for, as well as being outed as scam artists. Indeed, Zs possess a less-discriminate attitude against foods that are deemed unhealthy, especially fast food or junk food. What’s more, this cohort has grown up connecting with major food brands via entertainment. When fast foods ...
The Global Retail Landscape Jun 25, 2019 ... experiences that’s fueling the evolution of the new mall to be a setting wherein modern youth can socialize with friends and feel the delight that comes from discovering new brands (see It’s A Mall World After All). As the experience of shopping further evolves, innovations in try-on technology are bridging the gap between physical and digital retail. Retail 2.0: A.I. AR & VR details the advances in artificial intelligence, augmented reality, and virtual reality that are transforming the shopping ...
It's A Mall World After All Jun 23, 2019 ... ideal shopping experience, first close your eyes and remember the malls of your youth: windowless corridors, generic chain stores, and greasy food courts probably come to mind. Now imagine something much more dynamic: rotating retail spaces, live shopping events, and interactive art installations—all opportunities for exploration and discovery. The second vision is, unsurprisingly, the version of the mall that modern consumers are gravitating toward today. Young shoppers want a layered ...