The Direct Connection Jun 21, 2019 ... compelling subway ads to podcast sponsorships to social media messaging—to create strong brand personas that modern youth can not only relate to and trust but also aspire to be like. These brands are especially talented at the art of the social media game, meeting youth where they spend their time and generating content that bridges the gap between brand and consumer. Indeed, three in 10 Trendsetters in both countries say they would be prompted to shop from a DTC brand because there is a sense of ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... tech experimentation: youth already see fashion as the third most innovative industry out of 23. By embracing artificial intelligence, augmented reality, and virtual reality, brands can make sure they're leading the pack. But the embrace of tech isn't limited to fashion and beauty: retail stores across the board are taking advantage of cutting-edge technology to draw shoppers in and serve up exactly what they want. ARTIFICIAL INTELLIGENCE IN RETAILYs and Zs have come to expect personalization in ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... streamline every step of the shopping process. Upon arriving at a Go store, customers open the app and scan it to enter. Amazon's high tech sensors and artificial intelligence then track the rest of the shopping trip as customers pick up items and put them in their shopping bags. When they're ready to check out, all they do is leave, and Amazon's app adds up all the items and charges the card on file. These types of stores are still in their infancy, but there's an appetite for them: more than seven in ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... , which primarily exist to be photographed and shared. In fact, 68% of youth in the U.S. and 66% in the UK have attended or would like to attend a themed event/festival. This jumps to 87% among Trendsetters in the U.S. and 85% in the UK.It's only natural that the next phase of experiential shopping would be a blend of these trends: live events where shopping itself is one of the key drivers and where the lines are blurred between art and retail, music and commerce. While many of these events promote ...
Portraits Of A Generation Mar 23, 2019 ... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...
Tech Truths Mar 21, 2019 ... method.My parents are always like "you kids and your technology," but I think they're on with their phones and computers as much as we are.MAGGIE, 17, CTMy parents are obsessed with posting on Facebook. Whenever I'm with them, they're on their phones more than I am and my mom is watching videos and my dad is reading articles. They're consuming all the traditional stuff like magazines and newspapers, but they're doing it digitally now. KYLE, 25, FLWhat This Means For Brands: To resonate with Xers, brands ...
Breaking Bad Mar 20, 2019 ... , creating excitement around this game-changing campaign.2019: Chime for Change Zine & Short Film For Gender Equality Gucci’s Chime for Change initiative, which fights for gender equality, dates back to 2013, but the latest iteration of its commitment to this cause is multi-pronged. Gucci’s creative director Alessandro Michele collaborated with Italian artist MP5 on a series of street art murals showcasing human figures that are devoid of traditional gender identifiers. The campaign also includes the ...
For Your Entertainment Mar 18, 2019 ... passion point ahead of all other forms of entertainment. For them, music is an emotionally resonant artform as well as a way for them to connect with popular culture. As such, these young cohorts prioritize access to music and are more willing than their older counterparts to pay for it. While seven in 10 Zs in the U.S. and about six in 10 Zs in the UK have used a free streaming service (e.g., Youtube, Spotify) in the past year, 33% of UK Zs and 32% in the U.S. have also used a paid streaming service ...
The State Of The Sub/Urban Dec 15, 2018 ... into elevated parks, Miami is getting the Underline, a green space that will provide last-mile connection to eight transit stations, while earlier this year, Philadelphia welcomed the aptly named Rail Park, a quarter-mile stretch filled with plants and trees, public art, and seating. As people flock to these types of places, they're driving the creation of more domestically and abroad. Last year, Seoul became home to a skygarden dubbed Seoullo 7017 that took over a 1970s motorway and London's ...
Opportunity Knocks Dec 14, 2018 ... recently.Washington The state of Washington also offers a loan reimbursement program to new residents. It applies specifically to post-grads paying off loans in certain health-related fields, but the state offers up to $75,000, though there are stipulations. St. Clair County, MI This Michigan county north of Detroit offers post-grads in their late twenties with a degree in a STEAM-related (science, tech, engineering, arts, or math) field up to $15,000 to move there. Hamilton, OH This suburb of ...