Creating For The Creators Dec 13, 2016 media & entertainment interactive ProPlay ... rise to Social (TV) Networks in which user-generated content lives alongside professionally produced material, and youth consider the former just as entertaining. Youth have become Mix Masters in their own right, leveraging the content that networks, studios, and artists give them to, in turn, express their own ingenuity by producing a new work of entertainment with their personal stamp.The wakeup call for brands is that young people are taking over from so-called experts in determining the media ...
Supply & On Demand Dec 12, 2016 ... shift in who determines taste and popularity: it is no longer traditional entertainment programmers, such as network executives and big-name DJs; it is now peer influencers who, both purposefully and passively, spread entertainment culture. Case in point, youth are more likely to look to everyday people for entertainment recommendations (72% U.S., 71% UK) than they are to look to experts (28% U.S., 29% UK). For artists, this presents an opportunity to circumvent the traditional label/network ...
Scene Stealers Dec 08, 2016 media & entertainment media & entertainment media & entertainment media & entertainment celebrities celebrities celebrities celebrities movies movies movies movies TV TV TV TV ... worthwhile entertainment as that of their ultimate creation. As a result, content that’s a byproduct of entertainment and the people involved in the development have become the new Scene Stealers.Social media has really connected us to different parts of the entertainment industry. From producers to writers to even makeup artists, behind the scenes isn't so behind the scenes anymore. People have opened up about their creativity which is really interesting and entertaining. MARIO, 25, NYYoung ...
Mix Masters Dec 07, 2016 media & entertainment interactive music social media ... artists to allow people to experiment with their music etc. as it seems it’s all about money and credit, but sometimes, a remix is better than the original or inspires a new angle for the original artist.ZOE, 18, UKRemixed content isn’t only of interest to creators; there is a wide audience that enjoys such work. Mix Masters are able to raise user-generated content to a new level because they’re starting with professional quality material and leveraging their professional grade tools. Soundcloud is ...
Variety Show Dec 06, 2016 global media & entertainment Fempowerment ... in Hollywood, Ocean’s Eight is slated for a 2017 release. The film follows the series’ trope of a leader, played by Sandra Bullock, who rallies a gang of thieves and con artists including Cate Blanchett, Helena Bonham Carter, and Mindy Kaling to pull off a daring heist.Pitch The FOX series tells the story of talented baseball pitcher Ginny Baker, who immediately rises to fame when she is called up by the San Diego Padres and becomes the first woman in Major League Baseball. Though some ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... tied to entertainment properties or personalities, and among Trendsetters, this preference jumps to 78% and 75%, respectively. As most musicians, actors, artists, and movie and TV filming locations aren’t easily accessible by the public, media is coming to life within the controlled environment of museums. Such exhibits are attracting youth in droves, allowing media properties the opportunity to expand their reach by providing access to extra content and giving consumers the chance to feel even ...
Brand Mentorships Sep 12, 2016 marketing retail On/Off ... Impact Report, young consumers feel a personal responsibility to make the world a better place, and 89% of U.S. youth and 85% of UK youth think that supporting small businesses will help do so. It frustrates them when they see major retailers steal the IPs of indie designers and mass produce them as their own when they could instead partner with these budding artists, as the recent controversy between fashion giant Zara and LA-based designer Tuesday Bassen highlights. Rather than play a ...
ReLuxe Sep 09, 2016 luxury retail experiences shopping status symbol ... social media serves as an outlet for architecting one’s aspirational self. Since they’ve been able to research brands and designers from a young age, those who can sort out brands that are cool from those that lack vision become influencers, which carries its own kind of exclusivity. Thus, teen Zs look up to designers and iconic brands as artists and choose to align themselves with those that best reflect and enhance their own creative IP. Some follow a brand’s Creative Director the way earlier ...
Social By Design Mar 08, 2016 design collaborative consumption coworking spaces politics NOwners ... ’ reports of the weather in their precise location, based on the positions of their phones, as well as barometric sensors embedded in their devices. Combined with predictive algorithms, these “Nowcasts” provide highly accurate, hyper-local 18-hour forecasts. To encourage users to submit reports, the app includes a gamification element through which users can level up and earn points for sharing info. - SHARING SPACES - Once a fringe festival among artists and the tech elite, Burning Man has ...
Debranded Oct 05, 2015 ... sole.Reusable bags by Baggu stand out in a sea of totes thanks to their distinct shape, despite offering a huge array of colors and print options.Method’s design makes the household cleaning brand instantly recognizable on the shelves. - Get creative with your logo - Louis Vuitton commissioned graffiti artists to reimagine its monogram logo for a limited-edition line of scarves.The Google logo is reimagined daily to reflect cultural events, holidays, and anniversaries. Urban Outfitters rebrands itself ...