Race To Zero Sep 22, 2018 ... containers and I always recycle. It makes me really happy when brands start taking steps to reduce their waste and effect on the planet. It shows me that it’s not just about the money and they care for the earth, too.KIMBERLY, 23, TXThe concept of less excess is not just about reducing waste as in garbage, but also cutting back on packaging, repurposing what previously would have been considered waste, and decreasing the amount of waste pollution being produced. Beauty and personal care brands are ...
Need For Speed Sep 20, 2018 ... by about 2.5 percentage points. While the fast-turnaround products represented 40% of orders in 2017, the company sees them rising to 50% by the end of 2018, with 60% or more being the long-term goal.The beauty industry is also focusing on speed-to-market in order to meet the desires of modern youth. As “fast beauty” companies like Winky Lux and Be For Beauty churn out trend-right and affordable products (and generally excel at speed-to-market), established beauty brands such as Estée Lauder and ...
Future Of Entertainment Sep 14, 2018 ... penchant for customization with the creation of customized headphones and car radios. As young people have come to expect customization in every area of their lives, from beauty/grooming products to food/beverage, it's only fitting that such is available in the music realm, too. Meanwhile, other brands are building upon the connection between music and the mind by creating apps, services, and hardware that use music to enhance or alter one’s mood. Youth around the world regard music as the most ...
Future Of Fashion & Retail Sep 13, 2018 ... page.Glossier Direct-to-consumer Millennial beauty brand Glossier is entering “Phase 2” of its growth and development, spurred by an additional $52 million round of funding earlier this year, and is planning to use this cash injection to create a social media-cum-shopping site for its products. The platform will combine ecommerce with social interfacing so that consumers can share feedback on products and tips that add to the conversation around the brand and its offerings. Burberry Chief Creative ...
Future Of Food & Beverage Sep 12, 2018 ... drool over on Instagram. The three new blends, all of which are approved for use on the ketogenic diet, come in Vanilla Mushroom, Deep Chocolate, and Blue Beauty flavors and retail for $50 a jar. Purely Elizabeth Earlier this year, healthy breakfast brand Purely Elizabeth debuted a line of rainbow-hued single-serve superfood oatmeal called Vibrant Oats alongside a range of adaptogen-enhanced superfood bars. The bars are grain-free and paleo and include the adaptogenic reishi mushroom in their ...
Culture First, Country Second Jun 26, 2018 ... influence in popular culture, known as hallyu, in which its dramas, skincare, music, etc. are transcending international borders and barriers; young people around the world are turning to the country's culture as they feel that its stories, beauty/grooming products, and sounds resonate with them. Demonstrating the impact of this culture, Korean band BTS made history this past May in becoming the first K-Pop act to earn the number 1 spot on the U.S. Billboard 200 Chart, and it also entered Spotify's ...
Global Culture Marketing Tips Jun 25, 2018 ... -ranging categories, including beauty, fitness, and automotive, that are creating games that challenge and entertain modern youth and boost affinity in the process. Guerlain Capitalizing on the popularity of gaming amongst consumers in China, beauty brand Guerlain created a highly addictive WeChat tetris game to celebrate the launch of the brand’s KissKiss Matte lipstick. Once players got through the multi-level and lipstick-themed game they were asked to submit personal information that ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... brand leading the way in these areas is personal care company Beautycounter, an activist company dedicated to creating safer products. The brand does more than talk the talk—it walks the walk by mobilizing its salesforce to lobby the U.S. Congress to create real legislative change around the laws around the ingredients of makeup, soap, lotion, and more. Some agencies in Barcelona, including Lola-MullenLowe, let employees supporting Catalan independence take time off to attend demonstrations ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... forms of waste. We’ve seen waste initiatives become a hotter topic in food and beauty in recent years to the point that it’s now catching on among the mainstream population of youth. To wit, three in 10 global youth are more likely to support a food or beverage brand if it helps reduce waste, with this jumping to four in 10 among youth in India (41%) and China (40%). This mindset is now extending to fashion. Already, three in 10 global youth say it’s important to them to buy clothing made with ...
Culture Spotlight On China Jun 19, 2018 ... Chinese youth are finding new ways to display luxury, turning to street brands and gym routines.Modern youth in China have been defining their style, from fashion to beauty, with nods to Chinese heritage, hip-hop music, and the constant pursuit of artfully filtered faces. Meanwhile, young people in China continue to play a large role in luxury markets and are making their preferences known.Heritage Is Hip: History-Inspired Products Are TrendingHeritage and history have become highly valuable to ...