Office Space Sep 17, 2016 community retail brick-and-mortar coworking spaces open offices ... area complete with communal tables and power outlets, a coffee shop, a retail section, and a gallery exhibit designed to inspire. Additionally, the space features a program of talks and breakfast learning sessions, with the brand planning to replicate this concept in cities worldwide.The Store The Store, a retail space open to the public within Soho House Berlin, boasts a welcoming atmosphere where people can stay for a while and work on their laptops. This was a goal of the shop, with  ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... City” campaign, which examines the faces and racial mix of major cities around the world and derives a face that’s most representative of the people who live there. The retailer used statistical and demographic analysis, as well as city-specific census reports to understand the makeup of Milan, London, Tokyo, New York, Paris, and Berlin. The results accurately reflect the proportion of each city's specific racial mix through features such as skin tone, eye and nose shape, hair type and color, and ...
Open House Sep 10, 2015 community home décor ... trendsetting cities, such as Friends & Neighbors in Austin and The Store in Berlin, that are designed to look like homes. In the future, young consumers will likely expect all brick-and-mortar stores to offer a place where they can sit back and feel at ease (see Mind the Store), and many companies are already creating expansive lounge areas, cafés, and calming surroundings for people to use regardless of their intent to shop. IKEA has even gone a step further by transforming its stores, on occasion, into ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... individuals to feel more connected to their global peers. Brands can help educate and unite Ys by offering a behind-the-scenes look into what life is like around the world. IKEA released a publicly available research report, titled “Life at Home: A World Wakes Up,” which detailed the morning habits of people in eight major cities around the world: New York, Paris, Berlin, London, Moscow, Mumbai, Shanghai, and Stockholm. A website let consumers explore the sociological study, which covers everything from ...
The Omniculturals Sep 05, 2014 communication global marketing media & entertainment celebrities ... approach. In recent decades, cultures have come together in a variety of ways. The number of interracial (and intercultural) marriages has grown, as has the number of mixed-race children. In cosmopolitan cities from Berlin to New York to Tokyo, GYs interact and engage with people from disparate backgrounds—and they are finding that they have more in common with the young foreigners they meet than they do with rural residents of their own countries. This holds true even in developing countries, as the ...
PLEASE DON’T STOP THE MUSIC Jun 29, 2022 ... on-the-ground activations. Ahead, a few that have caught our eye. - DENIM BRANDS - As festival fashion evolves post-pandemic – and flower crown-bedecked boho style becomes a thing of the past – denim brands are hoping that concert-goers will be going back to basics with good ol’ blue jeans. This year, Wrangler signed on as the “exclusive denim sponsor” of Lollapalooza in Chicago and Berlin, as well as Austin City Limits. The brand will host various activations onsite, including a booth where fans ...
OUT AND ABOUT Jun 09, 2021 Tourism lgbtq civil rights ... “Mean Girls” crush) and his partner, TV host Jaymes Vaughan, who are passionate about increasing LGBTQ+ visibility and were the first same-sex couple on The Knot wedding magazine cover. Focusing on giving guests the chance to be themselves and see the world, excursions include locations like the Greek Isles and Berlin and are welcoming to this marginalized group. - GEOSURE - Geosure is a travel app that combines country, city, and neighborhood crime statistics with real-time data reports and tourist ...