GREEN WITH WHIMSY Mar 17, 2021 fashion & style food & beverage holidays ... . Patty’s Day. - JAMESON PAYS YOU TO TAKE OFF WORK - Talk about understanding the needs of their consumers. According to a recent survey by IPX, 56% of Americans have not used their vacation days since the pandemic started. To address this PTO crisis, beverage brand Jameson is paying 1,000 people $50 to take SPTO (St. Patrick’s Time-Off, that is) from work and use it to fund their St. Patty’s day festivities. The company takes their concept a step further by providing consumers with clever OOO messages ...
DRINK (SOM)E OF THIS Mar 10, 2021 food & beverage hygiene marketing ... recent podcast. Som is a sleep drink that's engineered to help consumers fall asleep faster and sleep better throughout the night. Read below to learn all about the beverage, why sleep hygiene is absolutely essential, and explore some Cassandra research around health and sleep that further supports Som's market positioning. - Q&A - What’s the intro to the Som brand? Som is an 8 oz. sleep drink, we’re the opposite of an energy drink. You drink it 30 minutes before you go to bed and it helps you fall ...