Innovation Marketing Tips Sep 08, 2018 ... This fall, Heineken released H41 Wild Lager and in doing so, it introduced a new category of beer. With the launch of the beverage, Heineken and National Geographic teamed up to release a documentary called "A Wild Lager Story" to share the story of the discovery and the creation of the drink, made possible by taming a wild yeast in Patagonia. - 2. Rethink Creativity. - Creative expression is undergoing a transformation as new digital tools can complement and even build upon humans' work ...
Culture First, Country Second Jun 26, 2018 ... , and influencing crossover to other verticals in the process. The Culture Spotlights On 16 Countries provides an overview of what's becoming popular in each market we surveyed in this report and highlights what will thereafter reach young consumers in other parts of the world as they adopt culture from places near and far. The Global Category Trends reveal what's next across different areas in popular culture: music, movies, TV shows, digital culture, analog entertainment, food/beverage, fashion ...
Global Culture Marketing Tips Jun 25, 2018 ... pool lounge chair. - 3. Create Food For Thought (Starters). - Not only are young people around the world extremely passionate about food/beverage culture, but they also regard it as a key way to celebrate individual cultures and unite people despite their differences. Any brand, regardless if they are endemic to this industry, can leverage this form of popular culture to create global conversations, bridge barriers, celebrate regional differences, and create a common ground. Castle Milk ...
Origin Story Jun 23, 2018 media & entertainment movies music streaming TV ... , hit No. 7 on the U.S. album charts, which is the highest ever for a Korean act. K-pop has long been popular in other parts of the world, but its success in the U.S. is a major milestone.2 in 5 global youth like popular culture because it helps them feel more connected to other cultures/countries. BEST CULTURAL EXPERIENCEGlobal youth feel that the best ways to experience another country/culture is by trying its food/beverages (74%), listening to its music (71%), and exploring its art/design ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... forms of waste. We’ve seen waste initiatives become a hotter topic in food and beauty in recent years to the point that it’s now catching on among the mainstream population of youth. To wit, three in 10 global youth are more likely to support a food or beverage brand if it helps reduce waste, with this jumping to four in 10 among youth in India (41%) and China (40%). This mindset is now extending to fashion. Already, three in 10 global youth say it’s important to them to buy clothing made with ...
Culture Spotlight On The U.S. Jun 15, 2018 ... ;less like advertising and more like traditional entertainment. Following the success of The Lego Movie, which grossed $257.8 million in the U.S. and $469.1 million internationally, and a sequel due out in 2019, other brands are getting on board with cinematic masterpieces. Pepsi is tapping into this trend with the Lionsgate comedy Uncle Drew, which follows the beloved character previously featured in the beverage giant’s ads. The feature film extends the story of Uncle Drew ...
Culture Spotlight On Germany Jun 13, 2018 ... A desire for healthier living is impacting German food and beverage culture, while music and fashion finds an incubator in the country.Germany's culture is diverging from what the country is traditionally known to embrace; comedy, veganism, and non-alcoholic beer are all rising in popularity. Meanwhile, Berlin is poised to become a creative fashion hub. Comedic Comeback: Laughter Is Rising In GermanyHumor is rising in popularity in Germany and ushering in a new comedy scene. While  ...
Culture Spotlight On Japan Jun 08, 2018 ... of its ambiance/decor NEW FOOD & BEVERAGES IN JAPANAs new foods and beverages emerge in the Japanese market, 30% of youth say they like to try new foods/beverages, and another 21% are open to try any food or beverage at least once. Four in 10 (43%) of those aged 30-34 and 38% of women are more likely than their counterparts to lead the way in terms of exploration into new food/beverages.Which of the following, if any, are true for you?Please select all that apply. I like to try new foods ...
Culture Spotlight On Spain Jun 07, 2018 ... % compared to 40% of males. Youth listen to alternative/indie (28%) and jazz or classical music to a lesser extent, though men do report a higher frequency of listening to these genres than women.How often do you typically listen to the following genres of music?Always/Often Summary Pop/Top 40 | Alternative/ Indie | Jazz or Classical 57% of youth in Spain agree the best way to experience another country/culture is through its sports.FOOD & BEVERAGES IN SPAINFood/drink is an important part of ...
Global Fashion & Style Trends May 27, 2018 ... ;HIGHLIGHTING FASHION’S HUMANITYIn today's age of transparency young consumers are not only looking to know where their clothing was made, and how, but also the exact person who made them. As young consumers search for meaningful connections and experiences outside of their digital existences, it becomes crucial for brands to emphasize the human-to-human connection that bookends both ends of the cycle of production. Brands across multiple categories, such as beauty and food/beverage, have highlighted ...