Brands & Betterment Feb 27, 2018 ... , which do you prefer to purchase from each type of brand?Established National Brand Summary Technology/electronics | Footwear | Food | Beverages | Clothing | Fitness | Beauty/grooming products | Vitamins/supplements | Entertainment and events | Travel/tourism | Accessories | Home decor and furniture Thinking of the products you purchase for self-improvement across the categories listed below, which do you prefer to purchase from each type of brand?Boutique/Startup Brand Summary ...
Friends & Festivals Nov 26, 2017 ... select all that apply. Music | Food | Comedy | Gaming | Film/TV | Art/design | Technology | Fan con (e.g., VidCon, Comic Con) | Alcoholic beverages | Fashion | Books | Nature | Health/wellness | Beauty/grooming | Educational | Non-alcoholic beverages (e.g., coffee, tea) | Networking/career | Sex | Other | None REASONS TO ATTEND FESTIVALSNearly six in 10 Trendsetters in the U.S. and the UK attend festivals for the entertainment aspect and to make memories with friends. Again ...
Drinking & Drugs Nov 24, 2017 ... involve drinking alcohol (e.g., boozy brunch, whiskey tasting) | I am drinking more high-end alcoholic beverages now than I did a year ago (e.g., specialty cocktails, craft beer) 2 in 5 Trendsetters are interested in cooking or baking with alcohol, opening a new avenue for brands to connect with youth in this space.Trendsetters (30% in the UK and 24% in the U.S.) are twice as likely as the general population to have gone to a bar alone.REASONS TO GO TO A BAR/PUBWhen going to a bar or pub today ...
Work Preferences Sep 08, 2017 ... vacation policy | Have a set number of vacation days | An hourly wage | A salary DESIRED COMPANY PERKSYoung people would like their employers to provide a variety of perks, with 28% saying they’d like rewards for working at a company for a set number of years, such as a bonus or sabbatical–this is especially important to those in the U.S., where 25% want free food/snacks and 17% want free non-alcoholic beverages. Another 15% also want perks like free/reduced cost transportation, which is ...
Sports & Food & Beverage Mar 03, 2017 ... Young generations of foodies prioritize this category at sporting events, and are also spurring a growing market for food and beverages that help with their own athletic pursuits.53% of U.S. youth and 44% of UK youth say food and drinks are the best part of sports.SPLURGING ON FOOD & BEVERAGEAs discussed in the TasteMakers macro, young adults happily spend what they consider to be a lot of money on food and beverages. It’s fitting then that 42% of U.S. youth and 62% of U.S. Trendsetters ...
Building Brand Loyalty Sep 28, 2016 ... ) | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Health and wellness (e.g., vitamins, massages) | Footwear | Beauty and grooming (e.g., deodorant, hair styling, facial skincare, makeup) | Household electronics (e.g., TV, microwave, air conditioner) | Household necessities (e.g., cleaning supplies, toilet paper) | Sports and fitness (e.g., gym membership, sports equipment) | Grocery items | Alcoholic beverages in bar/restaurant (Base: 21+ U.S., 18+ UK ...
Shopping In-Store Versus Online Sep 25, 2016 ... select one response for each category. Nonalcoholic beverages | Alcoholic beverages not at a bar/restaurant (Base: 21+ U.S., 18+ UK) | Grocery items | Bars/clubs | Dining out | Household necessities | Beauty and grooming | Garden and outdoor | Pet care | Vehicles | Health and wellness | Household electronics | Footwear | Apparel | Home décor and furniture | Sports and fitness | Accessories not including footwear | Traditional media | Tech and accessories ...
Shopping Behaviors Sep 23, 2016 ... items | Dining out (e.g., restaurants, takeout, fast food) | Footwear | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Apparel | Beauty and grooming (e.g., deodorant, hair styling, facial skincare, makeup) | Household necessities (e.g., cleaning supplies, toilet paper) | Tech and accessories (e.g., computers, mobile devices, headphones) | Entertainment and events (e.g., sporting events, concerts, movie tickets) | Traditional media (e.g., books, DVDs ...
BMS Soul Jun 25, 2015 ... % of Trendsetters watch films or TV programs because of the values they portray. Among Ys, 16% buy books about spirituality or religion, and 13% tune into radio programs and podcasts about the same content. More than one in 10 avoid foods, beverages, products, and companies whose practices are not in keeping with their faith. Which of the following activities, if any, have you done in the past six months? Watched a film or television program because of the values it portrays | Purchased a book ...
BMS Body Jun 22, 2015 ... NUTRITION FACTS BEFORE THEY BUY FOOD; 20% AND 27%, RESPECTIVELY, DO THE SAME AT RESTAURANTS. ALT ALIMENTATION Ys are trying a variety of foods and beverages purported to have health benefits, and Trendsetters are even more likely than Ys overall to do so. Most Ys have tried smoothies, protein bars, and whole grain foods in the past year. Fewer have tried items like cold-pressed juices and kombucha. While they are interested in the former, they may not have access to try it, but in the case of kombucha ...