Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... known for the vast array of unconventional health and wellness products it champions. Its summit, In Goop Health, is an extension of the brand, with panels, fitness classes, energy workshops, and meditations. But, as with the site itself, retail plays a big part: the pop-up shop on site features everything from supplements to vibrators to beauty products to books (some of which are Goop-created products, while some are made by outside companies). The summit, which has been hosted in New York, Los ...
Next Gen Brand Loyalty Mar 22, 2019 ... category, with more than half of Ys and Xers (56% and 52%, respectively) trying new options for restaurants, takeout, fast food, etc., along with 48% of Boomers and 42% of Zs. The majority of Ys also like to try a lot of different brands when it comes to accessories (51%), home décor/furniture (51%), groceries (50%), and traditional media (e.g., books, DVDs) (50%), indicating that they’re not a very brand loyal generation.Please indicate for each category whether you tend to buy the same brands or if ...
Tech Truths Mar 21, 2019 ... at their fingertips to perform tasks, such as getting directions or booking travel, so while they often use tech now for these purposes because they can, it's not unheard of to them to do so without tech having done so most of their lives. To that end, Xers are the most likely of all generations to say that tech makes their life easier (81% in the UK and 77% in the U.S. feel this way). This is fitting because they can compare tasks that can be done with tech nowadays to when they were done ...
Fear Factors Mar 19, 2019 ... verticals can help them by using their platforms to promote mental health awareness as well as anti-bullying, and creating products, services, and content that help them feeler calmer in their everyday lives. - Resources For Alleviating Stress - In recent years, there's been a surge in accessible products, services, and content to help people cope with stress, from adult coloring books to fidget spinners to weighted blankets. Even though many of these resources originally gained traction with younger ...
The Urge To Splurge Mar 16, 2019 ... | Shoes | Alcoholic beverages not at a bar/ restaurant (e.g., wine, beer, hard liquor) | Dining out (e.g., restaurants, takeout, fast food) | Tech and accessories (e.g., mobile device, headphones) | Beauty/grooming (e.g., hair care, makeup) | Groceries | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Entertainment events/experiences (e.g. theater, concerts) | Accessories not including shoes (e.g., wallet, jewelry) | Traditional media (e.g., books ...
Multigenerational Marketing Tips Mar 15, 2019 ... 30-day wear tests, as well as perks with partner brands, including Apple Music, Headspace, and ClassPass. At its flagship store in NYC, there's even a dedicated floor for NikePlus members to book styling sessions with Nike Experts and hang out. Over 100 million Nike customers have signed up for NikePlus membership so far and the company aims to triple that number by 2023. How Nike Shows Consumers How To Use Its Products/Services At Nike by Melrose in Los Angeles, shoppers can book time slots for ...
Find Your Place Dec 17, 2018 ... are turning to other avenues for IRL connection. They're going out of their way to join groups and organizations that offer them a chance to gather with others, thereby curating their own communities where they feel they best belong. As modern young adults feel Welcome To The Club(s) that are most personally relevant to them, from interest groups to supper clubs to book clubs, they're circumventing the lack of community they have based in their neighborhood in order to obtain IRL connection ...
Welcome To The Club Dec 13, 2018 ... education (e.g., charter schools, magnet schools, etc.); the local store has been displaced by impersonal big box suburban supercenters and online retailers; and people are skipping the library and using electronic readers and ordering cheaper books online. As four in 10 young adults in the U.S. and UK say they don’t feel a sense of community where they live, they’re branching out and creating new ways to join IRL communities because they can’t rely on their immediate neighborhood or community fixtures ...
On The (Im)pulse Dec 09, 2018 ... in 10 Gen Ys in the UK and a third in the U.S. have spontaneously booked a trip before, this behavior reaches nearly seven in 10 among Trendsetters in both countries, demonstrating that it will likely grow among mainstream young consumers. Whereas older generations typically consider it reckless and risky to book a trip on a whim, today's young adults believe it's strategic and financially savvy to do so as they often track deals and strike at the right moment to get a good price. As they ...
Have Guidance, Will Travel Dec 08, 2018 ... things like do I need to pack this?, and what if I lose this?, would it be better to just leave it at home? Airports are stressful too.DANIEL, 18, UKIt’s a commonly held belief that Millennials disrupted the travel industry, from the way they purchase a flight to the way they book a hotel—or stay somewhere that’s not a hotel, as is often the case with young travelers seeking out more unique accommodations. However, such services that let them compare airlines or bypass the standard hotel ...