Life For Like Dec 14, 2019 ... Influencers are oversharing as a means to entertain their followers and create a space for people to feel seen and represented. Brands can take a page out of the influencer playbook on how to overshare with a purpose in order to create a genuine connection with modern youth.While the full impact of social media on society is yet to be seen, it has already fundamentally altered the way we perceive the world, view ourselves, and interact with others. Before the likes of Facebook and Instagram, it ...
Over The Influence Dec 12, 2019 ... Young consumers have a complex and multifaceted relationship with the influencers they follow, especially in the wake of increasing influencer backlash. Brands need to understand this landscape in order to partner with influencers who can deliver the greatest ROI for their efforts and authentically connect with young consumers.Since the dawn of influencers, they've been loved, hated, and loved—to hate. People around the world have found style inspiration, wellness strategies, decorating ...
Influence Buy Category Dec 12, 2019 ... wide range of opportunities for your brand to branch out into other areas where youth are known to make purchases. For example: with the knowledge that youth who follow video game influencers are more likely to make restaurant purchases, restaurant or food brands should seek out partners with video game influencers in order to tap into their following—who we already know are likely to spend their money on restaurants. ...
Tips From The Influencer Industry Dec 11, 2019 ... they are taking as many cues from Greta Thunberg as Kylie Jenner.CASSANDRA: What are the specific challenges for brands in the influencer marketing space right now? What about your own challenges within the industry?KINDRED: Authenticity and trust. The more endorsement deals an influencer signs, the less trustworthy they may become, and this is a challenge for both influencers and brands.CASSANDRA: Are you seeing any new trends in what brands are asking for in the influencer marketing space?KINDRED ...
Influencer Marketing Tips Dec 10, 2019 ... far as to call brands the influencer claims to work with to see if that work was part of a real, paid partnership. Be more like post-mishap Jason—and don’t be afraid to do your homework.54% of Trendsetters in the U.S. and 52% in the UK follow influencers to discover new brands.NOT JUST TRYING TO SELL SOMETHINGOverwhelmingly, youth don’t want the influencers they follow to be reduced to mere marketing tools for brands: nine in 10 Trendsetters (91% in the UK and 90% in the U.S.), as well as 86 ...
Global Influencer Trends Dec 09, 2019 ... behavior carries high risks for brands," it said, "[a]nd it is only a matter of time before the local consumer protection agencies start paying attention." - Australia: Collaboration Nation - Three major brands teamed up to promote Superdry's #InYourElement campaign, something the company called a global first. Superdry, Subaru Australia, and STA Travel collaborated on the campaign, which promoted a "jacket for every element." The companies tapped four Australian influencers to travel to different ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... experience less burnout than Ys (see table below). With Ys experiencing high levels of burnout and Zs being in a position to avoid it, brands have the opportunity to support those with it or prevent it from happening, which will increase the value of every employee and in turn, benefit companies who are struggling to deal with the high turnover and loss of talent that come as a result of a culture of burnout.While the WHO characterizes burnout as a symptom of work life, Cassandra recognizes that this ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... Explore the categories and ways in which Ys are burning out, how they’re dealing with each type of burnout, and what this means for brands.In this macrotrend, we’ll be looking at the categories and ways in which Ys are burning out, how they’re dealing with each type of burnout, and what this means for brands. As we’re exploring from all angles in this report, burnout can stem from overindexing or overextending oneself in any area or category. While Gen Ys feel burnout in multiple areas of their ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... Explore the categories and ways in which Zs are burning out, how they’re dealing with each type of burnout, and what this means for brands. In this macrotrend, we’ll be looking at the categories and ways in which Zs are burning out, how they’re dealing with each type of burnout, and what this means for brands. Burnout happens when one overextends oneself in any area or category—from work and school to social obligations and financial responsibilities. Gen Zs, given their generational ...
Always Be Hustling Sep 21, 2019 ... subscribe to the mentality of “ABH” (Always Be Hustling), an idea that one can always do more and achieve greater success. RECOMMENDATION: There is ample opportunity and even necessity for brands to create opportunities around youths’ need to hustle by offering professional resources or incentives that help them achieve their goals. INSIGHT: Modern youth will attest that there is no time to take breaks to celebrate achievements or wins, as there’s always more work to do and this takes valuable time ...