Over Stimulation Sep 20, 2019 ... OVERWHELMED BY BRANDSAs more brands emerge in the marketplace, young people are being increasingly hit with ads throughout their daily lives, and they are feeling the constant demand on their attention. Among Trendsetters in the U.S. and UK, two in five feel overwhelmed by the number of advertisements/commercials they see on a daily basis. The same proportion of Trendsetters in both countries, two in five, feel overwhelmed by the number of options for brands and products to choose from.Which of the ...
Free For All Sep 19, 2019 ... Ys and Zs are using their free time to counteract the burnout they feel across multiple areas of their lives, providing an opportunity for brands to reach them when they’re in a state of greater receptivity, as well as support and inspire their various free time activities.From school to work to their social lives, modern youth are experiencing burnout across numerous areas of their lives, making time wherein they have zero obligations all the more precious and vital. Youth’s time outside of ...
To Your Heart's Content Sep 18, 2019 ... mukbang videos. This trend started in South Korea but has since spread around the world, as mukbang stars live broadcast themselves eating extraordinary amounts of food. Ys' and Zs' desire for contentless content that lets them zone out is reflected in the numbers: YouTube said watch time of "relaxing" videos increased more than 70% between June 2017 and July 2018. The popularity of this trend is great news for brands, as six in 10 youth in the U.S. and UK like advertising that features ASMR.This ...
High Society Sep 17, 2019 ... more than a year ago. Use of marijuana, both smoking and eating, has also increased among one in five U.S. and UK Trendsetters compared to a year ago. Of the following, are you doing each more, less, or the same as a year ago? Going out | Drinking alcohol | Smoking/eating marijuana | Going clubbing/partying SEEKING CALMING BRANDSToday’s youth are looking for ways to help alleviate their burnout symptoms, and are now turning to brands for support in this endeavor. Half of U.S. and UK Trendsetters ...
No Money, More Problems Sep 16, 2019 ... control further exacerbates this burnout and makes it more difficult to address the underlying cause. If brands can help young consumers regain control and feel less overwhelmed in even one area, like putting them in the driver's seat of their financial futures, that can go a long way in helping them mitigate burnout in other areas of their lives as well. For many young consumers, just getting started on figuring out their finances is a daunting task. Brands would benefit from meeting Ys and Zs where ...
The Global Retail Landscape Jun 25, 2019 ... The global map of retail is the most expansive it’s ever been, stretching across multiple online and IRL touchpoints, prompting brands to innovate their strategies to cut through the noise and directly reach modern young consumers.The retail footprint is larger than ever, with in-store experiences, online retail, and the rise of social media shopping spurring its rapid growth (see The Global Map Of Retail below). The retail space has also seen the arrival of next-gen brands coming from new ...
The Future Of Experiential Retail Jun 24, 2019 ... A blueprint for how brands can secure their spot in the future of retail through the implementation of strategies that cater to modern youth’s desire for sensory, tactile experiences.The way young consumers shop is becoming polarized: they’re tending toward either experiential or, at the other end of the spectrum, frictionless formats to obtain the products and services they desire. That’s to say, there are times when a consumer wants a tactile, emotional connection to a brand and times when ...
It's A Mall World After All Jun 23, 2019 ... want stores that think outside the box and inspire them to do the same. Experimenting with rotating retail concepts, collaborations between brands, live events, and unique curations will draw young consumers’ attention—and their wallets—back in. LET’S (NOT) GO TO THE MALLMalls are considered so passé nowadays that new retail spaces don’t even want to use the term. Hudson Yards, a 28-acre project in NYC featuring retail, dining, interactive design, and music—in addition to office ...
How Can I Help You? Jun 22, 2019 ... important for brands to treat them like human beings. Among Trendsetting youth in the U.S., who are already shopping at the brands that are disrupting the traditional customer service model, 58% of them say it’s important for brands to treat them like human beings—and this is twice as likely as the general population, indicating that the preference toward human-centric brand interactions is on an upswing. Modern consumers want brands to see them as real people and cater not only to their need to ...
The Direct Connection Jun 21, 2019 ... Direct-to-consumer brands are winning customers with their new take on marketing, challenging traditional retailers to break from their status-quo and take inspiration from these industry newbies.The entrance of direct-to-consumer (DTC) brands into the market has shaken up traditional retail across all verticals—from mattresses to makeup to oral hygiene. These new kids on the block have captured the attention of modern youth, who in turn are attracted to these industry disruptors for ...