Shop Talk Mar 17, 2019 ... and buying as a task, but the two are separate, and young consumers actually like to take their time browsing in-store. More than half of U.S. Zs (52%) prefer to take their time and browse in stores rather than try to get in and out quickly, and Ys are nearly split, with 47% preferring to take their time to browse. Young generations in the UK agree, with 54% of Zs and 46% of Ys liking to take their time to browse in-store. This is partially due to life stage; Zs tend to have more free time since ...
Home & Away Retail Trends Dec 05, 2018 ... adults prioritize travel and find ways to do so as much as possible, brands need to adjust to this consumer behavior by bringing retail outposts and experiences to the transit hubs where shoppers are spending time.Instead of mindlessly waiting for a flight, young consumers are looking for this downtime to become more pleasurable and entertaining, prompting them to browse throughout their terminal, much as they would a mall. To this point, four in 10 Trendsetters in the UK and U.S. would like to have ...
Need For Speed Sep 20, 2018 ... mimics the drive-thru experience at a fast food chain by allowing customers to browse inventory online and then text store representatives with what they want before they visit so their purchases are ready for curbside pickup by the time they arrive. When Nike expands this concept elsewhere, as it plans to do in New York and Shanghai, the brand will tailor its strategy to local needs, just as it capitalized on an LA-specific pain point of driving and parking by offering curbside assistance. This ...
Data Mine Sep 19, 2018 ... find it creepy or even alarming that others can find their location on Snapchat’s map feature, they think it’s worth it to see the whereabouts of their friends. Young consumers in our qualitative research have similar sentiments about online advertisements; seeing an ad for a product that’s relevant to them, even though they know it’s appearing due to data that was culled from their browser history and online activity, better serves them than the ads they’d see if that data collection wasn’t ...
State Of The Art Sep 15, 2018 ... creativity are derivative, but the end product is merely a practice run for creative A.I.’s true potential to expand on its machine-learning capabilities. For brands, this opens up a world of exciting possibilities. Creative A.I. offers a way to improve a brand’s communications with its young customers via increased data and intelligence. A.I. could be used to strengthen marketers’ consumer segmentation and predictive analytics by targeting consumer groups via social media based on location, browsing ...
Future Of Fashion & Retail Sep 13, 2018 ... consumers have come to expect innovation in all areas of their lives—and even overwhelmingly agree that technology has a positive effect on their shopping habits, as 71% of youth in the U.S. and UK and 80% of U.S. and 77% of UK Trendsetters do—fashion brands and retailers are designing forward-thinking concepts that change the way consumers browse, buy, shop, get feedback on, and wear clothing. The baseline materials that go into garment construction are being reconceptualized as innovative ...
Innovation Marketing Tips Sep 08, 2018 ... points consumers may experience in their category or when interacting with their brand in particular, and strive to make them better in any way. ASOS ASOS is making browsing for products easier and faster with a visual search tool on its app called Style Match. Users can take and upload a photo of an item they're interested in, and the technology will search the 85,000 products on ASOS to find similar-looking items. Forever 21 Through a partnership with visual search engine ...
Origin Story Jun 23, 2018 media & entertainment movies music streaming TV ... . Any time they consume the news from other countries, talk to friends in other countries, and browse social media, they discover aspects of culture in these places. By turning to these outlets, they aren't just perpetuating their own world view, but rather, seeing the world through the lens of others in far-flung places. Given this access, they likewise want a view into other countries from authentic entertainment—not one that is modified for their own culture. Much in the way that high ...
Personal Best Mar 18, 2018 fashion & beauty health & wellness grooming personal care skincare ... two targeted complexes can be added to aid in one’s skincare concerns.Ioma Ioma’s four technological devices allow customers to personalize their entire skin care routine as they test for seven different skin concerns. The brand provides each customer eight personalized serums to add to day and night creams, picked just for them.Nip & Fab Affordable skincare brand Nip & Fab prides itself on its wide range of ingredients that can help with an assortment of skin concerns. Shoppers can browse by ...
Best Dressed Mar 16, 2018 fashion & beauty retail clothing shopping style ... confident, and it’s also less emotionally taxing not to have to browse through a crowded closet. Two-thirds of young people in the U.S. and UK don’t feel like the best version of themselves unless they look their best and Trendsetters feel this way even more strongly, with 69% in the U.S. and 72% in the UK saying this. Knowing right off the bat which outfits make them feel this way not only speeds up the process but can also boost self image.Especially what I'm seeing for my generation is like, fashion ...