Bot or Not Sep 14, 2016 retail customer service shopping Venture Consumers ... approach salespeople first; for bots, this means letting consumers initiate the interaction with the bot rather than having one pop-up and intrude upon their browsing experience. - Brands & Bots - Facebook launched Messenger Bots in beta in 2015, and these brands were among the earliest pioneers to leverage the budding technology. Everlane Transparency all-star Everlane incorporates Facebook’s bots into its checkout page, enabling shoppers who opt into the service to receive real-time ...
Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... much and I would rather not buy anything out of fear of purchasing items I don't really need.ASHLAA, 29, TXIn recent years, choice overload has become a problem affecting all aspects of young people’s lives. While youth are quick to cite Netflix and Seamless among their favorite services, they also admit that these brands have significantly magnified the struggle of selection. They spend so much time browsing among the numerous movies, TV shows, or meals at their fingertips, that the process of ...
What's In Store Sep 07, 2016 community retail brick-and-mortar shopping ... when you just want to browse. They also demo everything and let you try everything, so it feels more like a fun activity than a shopping experience. For Lululemon, I like the layout of the store—it’s always spacious and the merchandise is displayed in a way that makes it comfortable to shop. I never feel like I want to rush out of there.HILARY, 34, PAI don't like shopping in the buying sense, but it’s nice to meet with friends and explore places like Camden Market and markets in general. We ...
Community > Commerce Sep 06, 2016 community retail brick-and-mortar shopping ... Young people prioritize gaining a sense of connectedness above individual consumption when shopping and spending.Young consumers are shunning shopping experiences that are merely transactional. Brands can no longer simply put products on shelves and expect young people to buy them. As youth expect to have personally meaningful relationships with brands (see The One), they browse and buy for more emotional reasons than utilitarian ones. Today, the purpose of shopping has shifted from just ...
Dollars For Change Mar 09, 2016 money social consciousness crowdfunding ... relief efforts. There’s even a growing number of apps that make discovering causes and giving a small donation part of one’s regular routine, mimicking the ease with which they browse their social feeds and like a post to show their support. Technology has broken down the barriers for donating as causes come to consumers’ personal devices where they’re sharing information and spending money already.Technology has the ability not only to facilitate small donations, but also to track them. I love ...
Obstruction Of Injustice Mar 07, 2016 activism internet of things politics ... something they’re dealing with. This can be something as simple as creating a browser extension that eliminates the word “donut” from the webpages they view to help them stem a certain craving, or it can range to deeper issues like eliminating the word “terrorism” to spare them from depressing news for a day. Brands can offer such filters as services to their young consumers to make it a little easier for them to get through their days.ACTION ITEMS Consider what words make your customers anxious ...
Buy Not Mar 05, 2016 marketing retail social consciousness activism shopping ... consensus among youth today is that the push to buy has gone too far. In fact, 74% of youth in the U.S. and 70% in the UK believe that the culture in their country has become too consumerist. We saw this movement begin with the death of daily deals over the past few years, as people realized they didn’t need to avail themselves voluntarily for purchases they wouldn’t otherwise know they “wanted.” While some are using ad-blocking browser extensions and tools like UnRoll.Me to further minimize ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... challenging for them to commit to one person and to have love interests commit to them. Modern dating culture seduces with a seemingly endless digital dossier of suitors, making it difficult for participants to feel content with one person. A feeling (in some cases, it more closely resembles a fear) that there is someone superior to the last person one went out with nags at young adults today, no matter which country they call home, and the ease with which one can browse for romantic companions makes ...
Life Skills Mar 10, 2015 education gen z play technology hobbies ... tools and/or video chatting programs to improve the efficiency of collaborative endeavors once done in person. For example, one Z we spoke with mentioned how he is part of a six-person study group that takes place in Google Hangouts.WEBSITE BLOCKING TOOLSTools and browser extensions such as Freedom, Cold Turkey, WasteNoTime, and Anti-Social allow users to block digital distractions (most often, social media) that impede progress in both work and play.WUNDERLISTDeveloped for both iOS and Android ...
Feedback Loop Mar 06, 2015 gen z hobbies social media ... to browse information about a destination as explained by other children who share their experiences and feedback.BIBLIONASIUMBiblionasium; a social network connecting kids, educators, and parents around K-8 reading; introduced a feature for children to write book reviews based on consumer demand and the fact that kids respond more eagerly to book recommendations and reviews. It added the feature based on consumer demand from their friends. - BRANDS PROVIDING FEEDBACK - UA RECORDUA Record, Under ...