The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... a USB stick that enables users to browse anonymously and securely on any Mac, Windows, or Linux computer. - PASSWORD SECURITY - Two OKCupid founders, Chris Coyne and Max Krohn, are working on Keybase, an experimental project that seeks to make the creation and use of public keys easy for all web users, thereby making their online identities more secure and eradicating the use of complicated passwords, security questions, pins, or codes.At Twitter’s recent developer’s conference, the platform ...
Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... digital relationship, or eLationship, just as valid or real as those that exist in person. Young consumers are also taking a more empathetic approach to web browsing, adopting an Ethical Click mindset in which they’re thinking more carefully about how their individual online actions affect others. And Ys’ and Zs’ longing for a greater sense of closeness online is manifesting itself through new habits: documenting their experiences on social media has become more intimate, as they’re revealing the ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...
Surprise & Delight Mar 14, 2014 marketing retail customer service e-commerce ephemeral ... Brands and marketers are reintroducing serendipity to the product discovery process.While global accessibility has made it relatively easy for consumers to track down specific products, the ease with which they can “identify and buy” has removed some of the serendipity once associated with more leisurely, aimless browsing. In reaction against the current state of over-planned, extensively researched consumerism, marketers are implementing tactics that aim to disrupt the traditional discovery ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... storefronts, simulating the always-on experience of the web in the real world. Shoppable walls, windows, and billboards let individuals browse and buy products offline at any time, and easily schedule delivery or pickup of the items they purchase. These technologies tend to mimic the act of online shopping, but on a larger and more public platform, intended to catch the attention of passersby. Also contributing to the growth of the always-on/offline retail landscape is a growing number of vending machines ...
Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... them find landmarks, stores, and concessions within the stadium space.Learn and respond to their browsing behaviorIBM’s Presence Zones beacon technology learns from shoppers’ in-store behaviors to deliver an enhanced and customized experience. Video: Learn about how presence zones work.Serve up content to enhance their experienceMLB’s At the Ballpark app not only provides practical info, but also delivers historical content at stadium landmarks to entertain and inform fans. Save them timePhilips ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... -goers can browse more than 100 items via touchscreen glass windows. Shoppers can checkout via mobile device and opt for either free delivery or same-day pick up at the mall’s Sony Gallery. Video: See Ebay's digital storefront in action.AMAZONIn an effort to compete with technology-specific retailers that have a brick-and-mortar presence, like Best Buy, Amazon has installed Kindle Kiosk vending machines in airports and malls. Products available for automated purchase include the Kindle Fire HDX, the ...
Gut Check Mar 06, 2014 retail consumer reviews e-commerce mobile shopping Crowdsourcing Gut Check ... platforms allow users to crowdsource and compute guidance in their personal decision-making. Whisp is a private messaging platform for online shoppers, which allows them to drag and drop images of what they’re browsing for instant feedback.The Lulu app lets women rate a former date, to give his future prospects a better sense of what they’re in for (or should avoid).On apps like Tiinkk and Jelly, users can upload a photo and ask a related question, many of which tend to request crowdsourced advice and ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... consumption and landfill waste. YERDLEYerdle is a network for giving and getting free stuff. Video: What happens when a Yerdler shares her dog?AirBNB, Rent the Runway, RelayRides, Spinlister, Toys Trunk, TaskRabbit, DogVacay, Boatbound, Friendshippr, Mine for Nine, Fitmob, ParkatmyHouse, EXEC, Fon, Vayable, ShareDesk, SpokeSwap, GameflyNOWNERS EXTRA CREDIT Browse items being offered up for free on Yerdle. Find a household item you rarely use and lend it out on Neighborgoods. Try out the rental market ...