The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... finding a way to tap into that sensibility with adult targeted products. Kellogg’s Cereal Cafe, which has moved to a much larger venue, offers chef-inspired menu items that elevate the humble flakes and grains for adult palates. Meanwhile, many brewers are embracing cereal, flavoring grown up libations with youthful, nostalgic tastes ranging from Cinnamon Toast Crunch to Wheaties.The Uncommons Founded after a successful Kickstarter campaign, The Uncommons is a cafe that offers ...
Self Made Global Trends Sep 10, 2017 career home money coworking spaces finance ... ability to have homes of their own and make them more reliant on their parents for a longer stretch of their lives. - SOUTH KOREA: NAP TIME - Nap cafes are becoming the popular alternative to a traditional lunch in South Korea as a way for workers to relax and have a moment of reprieve. South Koreans have the second longest work day in the world, and are, in turn, among the most sleep-deprived. The majority of nap patrons are Gen Ys (63%), while cafes have seen over a 100% increase in patrons over ...
All The Feels Jun 22, 2017 gen z social life friends social media ... everyone by making sure no one sits alone in the cafeteria, making sure everyone feels included in the conversation—one 13-year-old female in our focus group said, “A lot of my friends are Spanish and when they make jokes in Spanish, they always translate it in English for me so that I understand the joke”—and simply watching out for each other. The concept of “cliques” is starting to transform as Zs aim to be more understanding and accepting of people who are different from them. Rather ...
The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... and are fascinated by metrics (see Numbers Game). There’s been a surge in performance sleepwear that helps people optimize their ability to rest, and brands have an opportunity to further innovate in this space. Moreover, beverages that aid in people’s ability to sleep well are becoming the next iteration of energy drinks. There’s even been a rise in nap classes, and in Tokyo, there are nap cafes. The market around slumber enhancement is only growing, but as it stands, much of it is aimed at ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... of reverse due to cafeteria reform and food education programs, but growing up bombarded by messages touting the dangers of indulgence has created an unintended side effect: Zs are obsessed with all things culinary. Food and beverages are this generation’s primary form of indulgence, and they’re using culinary culture as a channel for asserting their independence. The way prior cohorts experimented with drugs and alcohol in resistance to authority, Zs are experimenting with decadent food and ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... museum dedicated to the furniture and home goods brand. In addition to displays of iconic designs and products—including founder Ingvar Kamprad’s office, models of classic furniture pieces, past employee uniforms, and replicas of the in-store cafeteria’s famous meatballs—the museum will also feature rotating exhibits updated throughout the year.HMV Museum British entertainment company HMV opened the HMV Museum in its new store in Tokyo that’s solidifying the brand’s presence in the trendy ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... to consider the role of food and drinks within their offerings and experiences. In fact, nearly four in 10 youth in the U.S. (37%) and three in 10 in the UK (30%) would like to see more food and beverage kiosks/cafes in stores, and young people in both our quantitative and qualitative research noted that they seek out events where they can have unique food and beverage experiences. It’s now not only applicable but also increasingly important for any brand with an outpost ...
Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... from in-house experts and guest presenters. They can also make instant prints at kiosks throughout the store, step inside a photo booth, and sip on free coffee in the social creative space. IKEA IKEA launched a campaign called “Instead Of” cafes, in which it created rentable kitchens in Moscow and St. Petersburg for people to use for their personal needs. The spaces showcased the brand’s kitchen offerings while giving visitors a space for everything from children’s parties, to dates, to meet ...
Shopography Sep 16, 2016 community retail brick-and-mortar malls shopping ... Platform LA may be as likely to drop by to hang out in the indoor and outdoor lounge areas as to stop by one of the retail stores, which are referred to as “experiences.” Along with the permanent 18 stores, cafes, restaurants, and fitness boutiques, the location includes three rotating outposts as well as a handful of corporate offices, meaning there is always a vibrant community vibe.Industry City Encompassing a series of six industrial buildings set along the Brooklyn waterfront, Industry City ...
Marketing Tips Dec 11, 2015 marketing relationships dating love ... ). When relevant, brands should advertise in these spaces or partner with such services to create engaging content and experiences that reflect their ethos. Leading up to Valentine’s Day 2015, Starbucks teamed up with Match.com to host the world’s largest date. The service added a “Meet at Starbucks” feature to encourage users to get together for coffee, and participating cafes featured romantic music, menu specials, and photo props. Oscar Mayer released a dating app called Sizzl, which allows ...