Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... first collection focused on mass incarceration and their second was around education. - Advertising Sending a Meaningful Message - Brands are putting purpose into their ads, declaring their stance on political and social issues. BBH Labs Inspired by the award-winning movie Three Billboards Outside Ebbing, Missouri, British advertising agency BBH Labs rented three billboards to speak up for the victims of the Grenfell Tower fire, questioning, “71 dead / And still no arrests? / How come?”Cards ...
Global Food & Beverage Trends May 28, 2018 ... real time.Bacardi Following the success of its Bombay Sapphire virtual reality experience at London Heathrow, Bacardi expanded the program to the Sydney airport in Australia. The month-long campaign let travelers sample The Ultimate Bombay and Tonic and partake in a VR fly-through of the brand’s Laverstoke Mill in the UK using Oculus Rift headwear. In addition to providing people with instructions on how to make the perfect gin and tonic at home, tip-cards also highlighted the top 10 bars ...
Peer Improvement Mar 24, 2018 social life friends ... game aims to strengthen the relationships of those who play and encourage real life self betterment. The game’s cards prompt discussion and also challenge players to complete actions in the real world, with the others helping them stay accountable.85% of U.S. Trendsetters and 82% of UK Trendsetters agree that their friends help them become their best self.FRIENDS AND LEARNINGNine in 10 U.S. youth and eight in 10 UK youth like to learn new skills and discover new topics/interests from their ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... combinations that tap into more purposeful pursuits that have little to do with getting tipsy, such as including a mini booklet to learn magic tricks or a “hothouse” box that includes tips for cultivating cucumbers, a pot, and seeds, providing an opportunity for self-improvement and learning alongside its libation.Codenames The card game Codenames, being equal parts social game and challenging puzzle, has been getting a great deal of attention as a non-political alternative to Cards Against Humanity. In ...
School Of (Work)Life Sep 23, 2017 career education social life college company culture friends ... this struggle that Ys and Zs will face throughout their careers and help them navigate the dynamics most effectively. - Employers With University-Like Social Offerings - BainEach “class” of associates at the consulting firm have an appointed social chair who’s responsible for planning class-wide social events.EpicThe medical software company boasts a “class” of 22-year-olds who transition together. Employees receive mentors and report cards, and they can participate in extracurricular ...
The FUND-amentals Sep 13, 2017 money debt retirement saving ... from credit cards because they’re fearful of racking up debt from student loans, mortgages, and card payments. To that point, only 25% of Ys have credit card debt, about the same number that have student loan debt (24%). Overall, Ys are confused by financial services (particularly all the fine print that explains them) which is contributing to their passive attitude toward money and investing. They keep money in peer-to-peer accounts, like Venmo and Paypal, rather than moving it in and out of bank ...
Asking Price Sep 12, 2017 money retail spending deals shopping ... methods to capture consumer IDs (including loyalty and rewards cards that positively affect young people’s purchases) and then provide a similar surprise discount or perk. To that point, 61% of Trendsetters and 47% of youth overall have loyalty cards. In addition, two-thirds of youth (66%) and 72% of Trendsetters are willing to give up personal information for rewards or access from brands. Formulas and algorithms operating behind the scenes can calculate the most effective discount as well as the ...
Cashless Is King Sep 11, 2017 money technology banking mobile payments ... , however, their digital native status means that they have had access to sophisticated digital financial tools from the start. Indeed, today many young people first learn about finances through apps that help them understand the value of money, learn to save, and track their spending, all with digital dollars. Many even receive their allowance digitally, deposited into such apps or sent to their Venmo accounts; a growing share of their birthday money has become gift cards and digital codes rather than ...
The Monetization Generation Jun 24, 2017 gen z money spending finance saving ... brand Supreme’s limited-edition metro cards and resold them because he knew he could upsell them. Moreover, it’s ingrained in Zs to research a company before supporting it, including understanding its backstory, leaders, values, and profitability. Investing in the stock market appeals to them because they go through life evaluating every dollar they dish out, and they want the chance to earn money from their strategic approach to finances. When we asked Zs in focus groups what brands, if any, they ...
All The Feels Jun 22, 2017 gen z social life friends social media ... than ascribing everyone with a stereotypical label, Zs have a more fluid sense of self. The diversity present in their generation is internalized on a micro level, which allows them to identify with more people and thus empathize with them. In Denmark, empathy is actually part of the school curriculum from a young age. The mandatory Step by Step program involves children reviewing and discussing cards depicting various emotions to better learn how to recognize the feelings of others and ...