No Kid(ding) Sep 09, 2015 family parenting pets children ... and reflect the new reality of a sizeable group of consumers who don’t have or want kids. Just as Ys have shied away from home ownership, car ownership, and marriage in notable numbers, they are also realizing that raising kids may not be in the cards of their newly defined adulthood. The U.S. Census Bureau reports that as of 2014, nearly half of women aged 15 to 44 have never had kids, the highest percentage since 1976. Moreover, the birth rate has been steadily declining in recent years. Much in ...
Dollars And Sense Sep 07, 2015 money banking debt finance saving ... personalization is still necessary, even in automated transactions. Financial literacy is a skill that many Ys don’t have but want. Think about ways to help empower them financially, both for the present and future. Even if they have little to save, they seek to be regarded with the same respect and attention as those who are older and more affluent. - ALT INVESTING - ACORNS Acorns rounds purchases made on users’ debit cards up to the next dollar, then invests the difference in low-cost, exchange ...
Free Spirit(uality) Jun 09, 2015 community health & wellness religion spirituality ... with its update on New Age philosophies and practices that marry rituals of the old (e.g., the integration of sacred numerology) with values of the new (e.g., the creation of a sanctuary amid the area’s rapid gentrification).MYSTICISMFrom tarot cards to full moon ceremonies, Ys, particularly young women, are dabbling in mystical rituals as fun, communal ways to source life advice and find their place in the universe. The Wild Unknown’s tarot deck, first released in 2012, became such a popular item ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... drive balance between betterment and leisure, discipline and indulgence. Their definition of wellness is broader than immediate associations of things like green tea, meditation, and marathon running. Things like blocking off a Friday night to catch up on House of Cards, getting a weekly pedicure, or planning a diet cheat day are also considered a personal investment in relaxation and balance, which aid in their wellness. Understand how your consumer views your product or category, and what role ...
Food Fixation Mar 11, 2015 food & beverage gen z health & wellness cooking diet ... instructions, a culinary technique card, and creative activity cards with the necessary materials to get families eating and talking with one another. WEETABIXWeetabix aimed to increase children’s fruit intake at breakfast time with a campaign that turned its iconic oval-shaped cereal into fun characters called “Weetabuddies” by adding cleverly arranged pieces of fruit and toppings.BARILLALeading pasta maker Barilla teamed up with Dutch scientific research firm TNO to develop a custom 3D pasta printer ...
Life Skills Mar 10, 2015 education gen z play technology hobbies ... is a subscription service that mails kids a new coding project each month. Created by two former Google employees, the program’s boxes contain an activity book with over a dozen apps to build and app trading cards with lines of code on the back. Children choose the project they want to do, then go online to type the code and run the app on Bitsbox’s virtual tablet; afterwards, they can send the app to their own device and even share it on social media.DASH & DOTStartup Wonder Workshop’s Dash ...
Real Time+ Dec 12, 2014 marketing customer service personalization social media ... number of people that would win money from scratch cards before the next scheduled train would leave the station. Online retailer Net-a-Porter created a live feed display at London’s Canary Wharf showing, in real time, the items people were buying, mapped by the location of each shopper. By effectively showing clothes flying off the shelves, it demonstrated the need to act fast in order to snag an item before it sells out. - BANISH BOREDOM DURING BREAKS - Leveraging the known schedule of its TV ...
POP Marketing Jun 16, 2014 marketing media & entertainment content marketing ... tweet a film pitch for a chance to win a premiere at the Tribeca Film Festival. The winning entry, about an evil Abe Lincoln clone, was made into a 15-second short and screened at a private event at the festival.Frozen pizza maker DiGiorno somewhat inexplicably live-tweeted the ABC premiere of The Sound of Music, and garnered media praise for the quirky effort.A House of Cards/Game of Thrones mashup video released on the Quiznos-sponsored content site Toasty.tv quickly went viral, racking up more ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... virtual index cards and highlighted text to advance its simple tagline, “understand the news.”Nate Silver is the force behind data-driven news site FiveThirtyEight, which applies a quantitative approach to economics, science, and lifestyle stories.The New York Times has announced the impending launch of a new policy and politics site, called The Upshot, which will help readers “navigate” the news.The Intercept is an investigative news vehicle from First Look Media that makes a point to publish the ...
Occulture Jun 06, 2014 gender media & entertainment movies TV Fempowerment ... (arguably) more relatable, given that they’re fully human. And though certain elements of witchcraft can seem far-fetched, others—such as female bonding, creative enrichment, and connecting with a higher spirit—are resonating with young consumers outside of entertainment and in their real lives. All things occult, from incense and smudge sticks to tarot cards and full-moon ceremonies, are likewise gaining prominence, as young people turn to enchanting rituals for validation, peer bonding, personal ...