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Macrotrends

Branding Trends

... retro music scene by pushing sales of used records and CDs. The museum features works by EBiDAN, a collective of artists who also work as actors.Lamborghini Museum The Lamborghini Museum in Italy, recently overhauled to allow for company growth and expansion of available models, houses classics, limited editions, and unique cars that captivate the diehard fan. Guests can view Formula 1 racing cars, the “sixth element” car (built almost entirely of carbon instead of metal), and a prototype for the ...

Marketing Tips

... consisting of higher pitches that bring out sweet flavors and another with lower pitches that bring out bitter flavors. The result was a music video that people could “taste,” while the sounds were brought to life via in-person events. Ghostbusters & Lyft To promote the remake of Ghostbusters, Sony Pictures teamed up with Lyft to offer people in select cities free rides in the Five Ecto-1 cars, the model featured in the original film. When users selected “Ghost Mode” in the app, they could win a ...

ReLuxe

... unique experiences and one-off items (for me, art or vintage bikes) rather than off-the-shelf 'it' bags and shiny cars. That's a good thing for local shops and creators.OSCAR, 25, UKTapping the Transformation EconomyThis shift begs the question, if Y luxury is inclusive, is it still technically a luxury? After all, luxury has historically had an element of exclusivity, and if lofty prices and a “you can’t sit with us” mentality no longer apply, how do brands understand the mindset of the Y luxury ...

Mind The Gap

... express themselves will help them become more successful, more confident adults in their area of interest, whatever it may be. Research supports this thinking, as social scientists have found that gendered toys can hinder children’s exploration. Many children’s retailers, such as Target, have followed the lead of parents by marketing products as unisex.I don't push anything on my kids—they're allowed to choose for themselves. For example, my 3-year-old [son] is happy playing with his cars and ...

Social By Design

... app and expanded servers. Peer-to-peer car-sharing service Getaround allows drivers to rent cars from private owners starting at an affordable $5 per hour. The San Francisco-based company provides an attractive alternative for carless urbanites who need a vehicle for a short stint, but one too long to warrant the cost of an Uber or Lyft, while also allowing car owners to earn extra income.General Motors is making its foray into the car-sharing space with a new service targeting ...

Sense In Sensitivity

... Malaysia Airlines MH370 plane is in full swing. Passenger safety is also a top priority at Volvo Cars, let’s pray together for the 239 lives…” Naturally, the public was angered that the brand blatantly tried to capitalize on the tragedy.Several brands, including Urban Outfitters and Gap, tried to turn Hurricane Sandy into a shopping opportunity, inciting outrage over their insensitivity. Many brands have tried to lighten the mood during a stressful situation with a joke, which backfired and left ...

Good Vibes

... balloons, drones, and RC cars. The brand attached customized notes to the mugs in order to express their appreciation for everything that ordinary citizens do and bring smiles to people’s faces. - Kind Initiatives - Numerous brands are putting aside their animosity with competitors, striving to create peace and positivity. NISSAN Nissan's ad "Shoulder of Giants" honors its competitors, specifically calling out Ford, Dodge, and Chevrolet for paving the way for truck culture. By taking the high ...

Marketing Tips

... with a partner doesn’t have to be bad. After a husband asks his wife to sign divorce papers, they reminisce about the good times they had together and realize how much they appreciate one another, reflecting the newfound maturity and optimistic outlook that youth have about breakups. Nissan’s ad “The Break Up” demonstrates how it’s necessary to end a relationship if it’s no longer what’s best for someone and encourages people to break up with petrol to use its electric cars instead. ...

Dollars And Sense

... , showing that some Ys are willing to take on debt in order to own cars and homes. Which of the following types of debt or loans, if any, do you currently have?Generation Y Student loan debt | Credit card debt | Car loan | Medical debt | Personal loan debt (e.g., loans from friends or family) | Mortgage loan (e.g., having a mortgage that I am paying off) | Back- taxes | Mortgage debt (e.g., being underwater on my home) | Loan from peer-to-peer lenders (e.g., prosper.com) | Business loans ...

BMS Takeaways

... experience. Mini turned this situation into an ideal opportunity to boost people’s moods and get them behind the wheel of its cars. The auto manufacturer partnered with a tow truck company in Singapore for its “We Tow, You Drive” campaign, which brought stranded drivers a Mini to test out while their vehicle was picked up.Recognizing that people are often nervous while flying, particularly during takeoff and landing, All Nippon Airways (ANA) sought to distract them and provide a soothing experience ...