Healthography Jun 12, 2015 design health & wellness travel bikes commuting neighborhood rural ... have a negative impact on their health since they relied on cars to get around. Ys, on the other hand, are proactively looking to reside in places that encourage and support their wellness. They’re gravitating toward living spaces that conform to and promote their individual versions of “healthy,” seeking out bikeable areas, buildings that focus on health amenities, and neighborhoods that prioritize healthy eating. BIKE-FRIENDLY COMMUNITIES Ys are notably less likely than previous generations to ...
Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... ownership, and therefore have adopted a generational sentiment that they don’t need to own anything. Zs, on the other hand, are a generation of risk-takers with purpose (Rebelz, Cassandra Report Winter/Spring 2013), and this mindset is now extending to their stance on ownership as well: They not only place value in ownership—66% of Zs want to own both houses and cars in their lifetimes—but they are savvy enough to know how to monetize their investments. For Ys, the concept of an “investment” piece is ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... launched an international photography contest inviting children to share their vision of the nature surrounding them. Individuals were asked to submit pictures of animals, scenery, and their vacation destinations to celebrate places around the world.Toyota’s Dream Car Art Contest called upon kids around the globe to submit sketches of automobiles that could tackle the toughest environmental and social issues. More than 660,000 4- to 15-year-olds from 75 countries sent in drawings of cars of the future ...
#RichKidsOf... Sep 16, 2014 global media & entertainment social media ... mile to make sure their peers know just how much money they have, taking somewhat grotesque pride in one-upping each other with luxury fashion items and cars. As reported by Vice UK, flashy nightlife and the “bottle popping” that accompanies it is a relatively new phenomenon in China. In fact, nightlife establishments are developing perks for patrons that allow them to show off their status in front of their peers. One such club, Lux, orchestrates elaborate shows, that include champagne trains and ...
Cultural Diplomats Sep 10, 2014 food & beverage global travel local culture peer-to-peer tourism vacation ... traveling the world as a life aspiration. In fact, GYs are the fastest-growing age segment in travel spending despite widespread economic uncertainty. They prioritize international travel above categories that previous generations held dear, like owning homes and cars, and their preferred style of travel is similarly unique, foregoing sun and surf vacations in favor of immersive cultural experiences and voluntourism expeditions. This shift reflects their desire to feel like locals rather than tourists ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... , cross-category “subscription services” (like Netflix) which will allow members to regularly trade in or upgrade a company’s items. These and similar innovations will appeal to young consumers’ NOwner inclinations, without sacrificing brand recognition or loyalty. - BRAND-SPONSORED NOWNERSHIP - BMWBMW’s DriveNow car sharing program gives San Francisco residents access to a fleet of all-electric rental cars for one-way trips.GMGM is a major backer for the popular ride-share platform ...
Users Anonymous Dec 06, 2013 communication media & entertainment anonymous privacy social media ... contribution itself rather than any sort of social striving. Offline, too, people are engaging in anonymous acts of kindness. A recent trend of “drive-thru generosity” in which fast food customers pay for the order of the car behind them has exploded in certain locales; these serial pay-it-forward incidents have spanned anywhere from 4 to 228 cars. For generations that have always been defined by their need for rewards and recognition, this is a telling shift. The social pressures attached to earning kudos ...
10 Gender Takeaways Sep 17, 2013 ... , portrays women as helpless and frail, or men as bumbling and incompetent. Brands must instead portray both men and women at their best and most empowered, to inspire their interest and earn their emotional (and financial) investment. Car appraisal site TRUECAR.COM was widely disparaged after releasing an ad in which women explained how the service had helped them feel more confident about buying cars, even without the help of “a dude.” In portraying women as helpless, the ad alienated the very ...
Gender Trends Sep 08, 2013 ... with the requisite pics of cars, women, and watches, many men’s boards also feature food, style inspiration, pictures of athletes, and convincingly manly DIY projects (e.g., a lamp made from a liquor bottle). These sites have decent traction thus far: Manteresting averages between 100-200K visitors per month, while Dartitup clocks in at an impressive 600K monthly views. Dartitup founder Brandon Harris has just launched a similarly inspired site, called GuyRacks, where men can save or comment on ...
Women Today Sep 04, 2013 ... American male culture—beer, bars, and muscle cars.” LADY GAGA“I took a page from [the playwright] Wendy Wasserstein’s book. She said ‘I’m not a feminist, I'm a humanist.’” SARAH JESSICA PARKER“I am not a feminist, but I do believe in the strength of women.”KATY PERRYAs such, they aren’t really looking for a coherent feminist movement. But one recent release has nonetheless largely shaped the contemporary conversation around the concept of women’s progress. Facebook COO Sheryl Sandberg’s Lean In ...