Over The Influence Dec 12, 2019 ... the space is getting increasingly crowded; it's also because some influencers are taking things too far. The influx of child influencers, some with millions of followers, has raised privacy concerns and ethical questions about what that kind of exposure does to children who have no ability to consent to their lives being displayed publicly and outside of their control. Ploys for attention are also getting more elaborate, typified by a wedding proposal that went viral this year, when a New York man ...
Always Be Hustling Sep 21, 2019 ... parents who had to climb the corporate ladder in their day; they’re teaching their Z children that the world is a tough place and that one has to work hard to achieve success, instilling into this cohort that hustle is necessary to survive. Furthermore, Zs are the epitome of the 24/7 mindset that has led to widespread burnout: from a young age, many within this generation have established a habit of taking their phones to bed with them and literally making them available 24/7—a behavior that Ys ...
Free For All Sep 19, 2019 ... lives in a constant state of worry, which is only exacerbated by their access to technology and exposure to a 24/7 news cycle. But unlike Ys, Zs have been raised by Gen Xer parents whose practicality and cynicism has instilled a sense of realism in their children. This has made Zs a very self-aware cohort who can recognize the drawbacks of going overboard with their efforts, making Zs more likely to compartmentalize different areas of their lives, try to attain work-life balance, and take the ...
Tech Truths Mar 21, 2019 ... gadget as an exciting novelty, and it's intuitive for younger generations. Meanwhile, in its ad "Holidays," a grandpa is highly competent at video calling his children and grandchildren to stay connected.Best Buy In its spot "Any Home Can Be Smart," Best Buy demonstrates how intuitive and natural tech is for Zs as they turn a treehouse into a smart home by themselves. Best Buy doesn't position them as addicted to tech, but shows how tech is effortless to them, while also featuring a Gen X parent who ...
Breaking Bad Mar 20, 2019 ... persecution toward these behaviors, and identifying gender nonconformity/fluidity as a stigma is an acknowledgment of the breakdown of the outwardly-conservative society they’ve known until recently. Other gender norms that involve a reversal of roles traditionally reserved for men or women in a family unit—such as men being the primary caretaker of children and women being the primary earner—rank slightly lower in terms of being seen as a stigma by all four generations. Among these topics ...
Fear Factors Mar 19, 2019 ... shooting. In the UK, they worry about their children’s safety as they board buses and trains for fear of terrorism. Xers’ fears have only been heightened given the potential for harm that today’s youth are exposed to both on and offline. Four in 10 Xers in both countries worry about bullying, and while older generations are vulnerable to bullying online and offline, it’s their children who bear the brunt of anxiety around this type of cyber attack. To wit, bullying ranks number one of 22 worries for ...
For Your Entertainment Mar 18, 2019 ... -watching and older generations are participating in gaming, especially technically-astute Gen Xers and those who have children that game. While habits around entertainment hinge greatly on each generation’s exposure to different genres and technologies during their youth, the influence of today’s popular culture, as well as the proliferation of entertainment technology in recent years, have made entertainment an area in which people are willing to adapt and upgrade for greater access to what they watch ...
The Urge To Splurge Mar 16, 2019 ... household that can include both older and younger generations, and therefore have a particular focus on home-specific splurges. To this end, in the last year nearly four in 10 U.S. Xers made a luxury purchase in the grocery category, and another one in five splurged on household supplies. As Xers are task-oriented, highly efficient, and tend to be busy juggling their own careers, leading a household, and simultaneously caring for their Z children and aging parents, splurging on high quality groceries to ...
Welcome To The Club Dec 13, 2018 ... sense of community through these traditional community spaces and, instead, look elsewhere to obtain it in real life through different means. Unlike their parents and grandparents, modern youth are nomadic and postponing or entirely foregoing marriage, having children, or homeownership. Young people’s decision to move to a new area is less driven by the connectedness a place provides to its residents and more motivated by the other opportunities it affords them (see Opportunity Knocks). Even young ...
The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... that her city provided more places geared toward children where her own kids could have fun. Currently, she takes her family to Bailey Park, located outside of her town, for occasions such as family picnics, photography sessions, and celebrations, but feels that Battle Creek needs more child-friendly spaces within its own city limits—modern youth are spurring the convergence of city and suburban settings and expect the drawbacks of city living to be addressed, such as the lack of open spaces ...