Nesting & Resting Sep 15, 2017 fashion & beauty health & wellness home grooming ... tasks that they find undesirable (see Duty Free), they embrace the chores they do find enjoyable as meditative tasks. Marketing messages should reflect this mindset. Marketers should also keep in mind that this trend isn’t just occurring among single people or those without children. Partners and parents are likewise creating personal spaces to recharge on their own at home, rationalizing that you can’t take care of others if you don’t take care of yourself. Nesting & Resting is about becoming a ...
The FUND-amentals Sep 13, 2017 money debt retirement saving ... introduced the PiggyBot app. The tool lets parents deliver their children’s allowance in the app, and kids can set earning goals for special occasions or purchases they want to make. PiggyBot then shows them how long it will take to reach their goals. The app only works with digital money—when children want to cash out their savings, they simply send a request to their parents, who then approve and deliver cash to the child.Tykoon With Tykoon, children can track their earnings both ...
Self Made Global Trends Sep 10, 2017 career home money coworking spaces finance ... company for life may not yield the same increase in pay that jumping around may have, but they don’t care so long as they are able to find time to do things they like. Over the next few decades as Japan’s Ys take over the workforce, they could see growth within their leisure class and in personal wellbeing. - MEXICO: GENERATION INVISIBLE - Children and young adults who have returned to Mexico because of deportation or lack of opportunity in the United States are making up a generation of “Invisible ...
Gen Z State Of Mind Jun 26, 2017 career education family gen z home money social life ... want in life, with 58% in the U.S. and 54% in the UK, respectively, seeking such, while this jumps to nearly eight in 10 among Trendsetters in both countries. Additionally, 53% of Zs in the UK and 51% in the U.S. want to have children, and seven in 10 Trendsetters in both countries want this. These aspirations contrast with Ys, who opted out of many typical adult milestones in charting an unconventional course through life, yet Zs want the structure and support they provide. While having a partner ...
Accelerated Adulthood Jun 25, 2017 gen z media & entertainment LGBT politics ... . Many young Y parents don’t even try to shield their children from such things; they’re practicing PREPAREnting, raising kids with a grown-up understanding of the world and readying them to make it better. Even for parents of Zs who would prefer to sugarcoat the issues at stake, the “truth” is only a click away, and youth are learning about serious topics at a young age. As the defining lines between childhood, adolescence, and adulthood blur, this age compression is leading kids to want more ...
The Monetization Generation Jun 24, 2017 gen z money spending finance saving ... Gen Zs prioritize earning an income and collecting savings as they aspire to achieve financial independence and security.As children of the Great Recession, Gen Zs are highly focused on making and saving money. They understand the importance of being prepared for an uncertain financial future and are prioritizing it from a young age. Rather than exclusively relying on their parents to give them an allowance or depending on someone else to employ them, they’re increasingly taking it upon ...
Risk Management Jun 23, 2017 alcohol fashion & beauty gen z drugs politics ... turn, affect their values, mindsets, and actions. They experienced the Great Recession as young children, but as they come into adulthood more than a decade later, the economy is growing and unemployment is down. Following a strong focus on global economy and culture, President Trump’s and Prime Minister May’s foreign policies are prioritizing a nation-centric approach in the face of terrorist attacks and concerns over the effects of immigration. Unlike their predecessors, who had to make mistakes ...
All The Feels Jun 22, 2017 gen z social life friends social media ... than ascribing everyone with a stereotypical label, Zs have a more fluid sense of self. The diversity present in their generation is internalized on a micro level, which allows them to identify with more people and thus empathize with them. In Denmark, empathy is actually part of the school curriculum from a young age. The mandatory Step by Step program involves children reviewing and discussing cards depicting various emotions to better learn how to recognize the feelings of others and ...
The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... opportunity for brands to help Zs rest easy and build brand loyalty early in life, particularly as many of the habits formed during youth stick with people through adulthood.LOSE SLEEPIn previous decades, teens were criticized for sleeping in late, often wasting away the weekend, but today, this is less likely to be the case as Zs are facing a sleep epidemic. The NHS has found that hospital attendance for children under 14 with sleep disorders has tripled over the past 10 years. Only 8% of U.S. teens ...
Gaming The System Jun 17, 2017 gaming gen z eSports ... that paved the road for gaming adoption, such as Oregon Trail, to include less obvious modern titles, like League of Legends. More recently, research has pointed to broader benefits, indicating that gaming can instill values in youth that lead to future success, boost the ability to multitask effectively, have positive effects on mental health, and enhance social skills by helping them learn how to be a team player and share resources. In addition, video games teach children to cope with failure in ...