Culture First, Country Second Jun 26, 2018 ... any country, from fashion, to music, to art/design, should be available for anyone to appreciate and incorporate into their cultural diet, as well as build on it. With this "open source" outlook, they want culture to be shared so that everyone can help it grow and evolve. For instance, young people don't see it as "Chinese music," but rather "music from China," so they don't see a problem in wanting to embrace it and incorporate it into their daily lives. Consider the current Korean wave of ...
Global Culture Marketing Tips Jun 25, 2018 ... -ranging categories, including beauty, fitness, and automotive, that are creating games that challenge and entertain modern youth and boost affinity in the process. Guerlain Capitalizing on the popularity of gaming amongst consumers in China, beauty brand Guerlain created a highly addictive WeChat tetris game to celebrate the launch of the brand’s KissKiss Matte lipstick. Once players got through the multi-level and lipstick-themed game they were asked to submit personal information that ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... China (84%) seeing this even more. Formerly viewed as a lighthearted subject, even a means of escapism, popular culture today is much more of an exploration of social and political issues, as well as a platform to inspire change. Whether it’s through music, movies and TV shows, fashion, or marketing, modern youth are turning to popular culture as a platform to make a difference in the world. While past generations also sought this at times, the message is not as nuanced as it once was, but a ...
Origin Story Jun 23, 2018 media & entertainment movies music streaming TV ... nowadays (see Culture First, Country Second), however, when a brand reworks content for different countries, it prevents people in those markets from having a touchpoint to the origin country. Nearly four in 10 (37%) global youth say they like popular culture because it helps them feel more connected to other cultures/countries, with young people in Indonesia (52%), India (49%), China (46%), and South Africa (46%) being especially likely to feel this way; however, when a work is adapted, it can lose ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... , and three in 10 global youth like to shop for clothing/accessories from resale apps/websites, with China doubling global youth in this activity (60%). Having access to inventory from around the world is boosting the appeal, while such platforms are also offering an entry point for luxury and high-end fashion that may have been out of reach in the past. Luxury brands like Stella McCartney are leveraging this mindset, joining forces with U.S. resale platform The RealReal to promote a longer life ...
Pop In Jun 21, 2018 ... connected. Moreover, young people are more inclined to share content from a brand when it features their image as it's more personally relevant, and as they do so, they're marketing on brands' behalf.Rising StarsGlobal youth have increased their involvement in popular culture in recent years and they're eager to do so to an even greater extent. Indeed, 62% of global youth prefer popular culture that is immersive over that which is passive, and this is especially true in Indonesia (83%), China (79%), and ...
15 Minutes Of Fandom Jun 20, 2018 ... turn to the dissolution of fandom, in part because one must always be in discovery mode, finding the next cool pocket of culture. To that point, 74% of global youth and more than eight in 10 of those in China, India, Indonesia, and South Africa believe that trends come in and out of style faster than they used to, which means that young people have to be nimble in meting out their 15 Minutes Of Fandom, celebrating one element of culture one day and shifting to another (often radically different ...
Culture Spotlight On Australia Jun 18, 2018 ... Glitch and Cleverman, respectively about the dead rising and creatures from Aboriginal mythology come to life, have both received multiple awards and reviews from publications such as The New York Times and The Los Angeles Times. Foreign Filming: Australia's Film Scene GrowsAs Australia looks to expand its impact on the film industry, it has set its eyes on the new movie superpower, its Asian-Pacific neighbor China. The Chinese audience is voracious for blockbusters, and the country is predicted ...
Culture Spotlight On Indonesia Jun 17, 2018 ... shows include. With one episode usually created per day, the quality of writing ends up being poor and there's greater focus on churning out quantity over quality. Metalheads: A Genre To WatchA heavy metal scene is rising in Indonesia, proving that a loud-headbanging genre doesn't have to clash with the country's Islamic identity. Indonesia has the highest number of heavy metal bands in Asia: approximately 1,500, compared to China which has less than 300. While the genre itself isn't ...
Culture Spotlight On South Korea Jun 16, 2018 ... popularity as it’s sold on a USB plug that pops out of a “cassette tape.”Under The Influencer: Influencers Hold Strong Clout Western luxury brands have been focusing on growth in South Korea as it has become a top destination in Asia, and the luxury market is growing at a rapid rate there. Attention on presence in China has lessened as many Chinese and Japanese visit South Korea and add to its high tourism rates. It’s projected that by 2020, Chinese consumers will purchase approximately $29 ...