It's A Mall World After All Jun 23, 2019 ... included Walmart's DTC mattress brand Allswell, Reese Witherspoon's fashion brand Draper James, and Serena Williams' new clothing line. Neighborhood Goods plans to open a second location in NYC's Chelsea Market in the fall of 2019.KOHL'S AND AMAZON In a bid to bring in more customers, Kohl's is expanding its partnership with Amazon. Starting this summer, Kohl's will accept Amazon returns at its more than 1,100 locations across the U.S. The average Kohl's shopper is 50.3 years old, so this is a clear ...
How Can I Help You? Jun 22, 2019 ... , warm and thoughtful” tone and utilize cross-channel communications to generate conversation, making their customers feel like the brand sees them as human beings who are part of the Glossier community.Zappos The online shoe and clothing retailer (whose motto is “to live and deliver WOW”) emphasizes the importance of excellent customer service, especially via the phone. Knowing that modern customers value the ability to speak to a real person when they need help, Zappos has assembled a highly ...
The Direct Connection Jun 21, 2019 ... want it, they can return it for free with no questions asked. The DTC women’s underwear brand Knix has a 30-day wash and wear guarantee, meaning that the company gives customers 30 days to test the bra, top, or bodysuit for its fit and comfort, allowing them to wash it as many times as they want/need during the trial period. If a customer decides they don’t want the article of clothing at the end of the trial period, they can speak to a Knix consultant to determine a better size or just send it ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... item, the tool suggests a size and reveals the percent of shoppers who were happy with the recommended size and didn't return the item. ASOS also offers a clever tool called Style Match, which is available on its app. Users upload a photo of any clothing item, and A.I. scans the brand’s massive inventory for similar products sold by ASOS.Guess x Alibaba Guess and Alibaba partnered on a temporary concept store that utilized Alibaba's FashionAI technology. Shoppers checked in with their Taobao ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... . While Facebook didn't elaborate on how it intended to use the technology, the speculation is that it will be used to enhance Facebook’s Marketplace or better connect users with advertisers.Amazon StyleSnapThis new feature is similar to ones offered by Pinterest and Google: users snap a photo of a clothing item or look that they like, upload the photo to the app, and Amazon recommends similar products using A.I. The online retailer also takes it one step further by incorporating influencers ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... that their digitally-native customers demand immediacy between seeing clothing on social media and when they’re able to make a purchase of said clothing, and they’re working on tailoring their calendars to youth’s on-demand attitude to better sell to them. SAMPLE SALEIt stands that as youth interpret their own creativity through the luxury items they’re purchasing, their purchase behavior reflects this. To make their luxury purchases truly their own, youth are sampling in and out of luxury brands ...
Next Gen Brand Loyalty Mar 22, 2019 ... to be brand loyal in one area, it doesn’t mean they’re likely to be loyal in another one. Consumers today don’t need to find a go-to product or service in every area to fulfill their needs. For example, in the U.S. more than four in 10 Boomers (43%) and approximately half of Xers (50%), Ys (56%), and Zs (48%) like to try a lot of different brands of clothing rather than buy the same ones, but when it comes to household supplies (e.g., cleaning supplies, toilet paper), each generation but Zs tends ...
Breaking Bad Mar 20, 2019 ... third of Ys, Xers, and Boomers in the U.S. agree (34%, 36%, and 35%, respectively). Ys and Zs, who are normalizing gender-fluid self-identification and expression, are aware that this is a major stigma they’re breaking. Zs in particular are prompting brands to create gender-fluid clothing lines, marketing campaigns that showcase a range of genders, and entertainment that reflects this normalization. Older generations, particularly Boomers, grew up in a society that expressed zero tolerance and even ...
The Urge To Splurge Mar 16, 2019 ... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...
Multigenerational Marketing Tips Mar 15, 2019 ... purchases will be ready for curbside pickup at the shopper’s convenience, eliminating the need to park or wait. Similarly, Nike's flagship store in NYC, House Of Innovation 000, contains a dedicated Speed Shop, aimed at people who simply want to get in and out; customers can reserve clothing and shoes online and when they arrive at the store, their items will be waiting in lockers that they can open with their phone. After deciding on a pair, they can then checkout directly from their phone, eliminating ...