Culture First, Country Second Jun 26, 2018 ... scale is that which doesn't merely entertain; rather, young people want Purposeful Pop that helps incite change in the world. It doesn't matter where a TV show, movie, song, or article of clothing comes from; if it helps spark an important societal conversation and propel social and/or political progress, young people will embrace it, and they increasingly prefer it over content from anywhere in the world that does not do so. When it comes to fashion and design in particular, global youth are ...
Pop In Jun 21, 2018 ... Bitmojis and avatar tools as of late, which allow users to transpose themselves into the environments of entertainment properties or become animated versions of characters, it's only a logical progression that young consumers are looking for more opportunities to do so across the board in popular culture. Brands are taking notice of this desire: Microsoft is releasing new XBox Live avatars that will be fully customized representations of an individual, down to body type, clothing, and props. And when ...
Culture Spotlight On China Jun 19, 2018 ... on bags, calendars, decorative tape, and jewelry to bring the culture and art to everyday items. For instance, Chinese street style brand Mukzin came out with a popular clothing line inspired by the cultural heritage of the Xinjiang province to distance itself from Western fads and create a line true to Chinese trends. This heritage revival can also be seen in entertainment with National Treasure, a TV show that invites nine different museums to each bring three of their more ...
Culture Spotlight On Australia Jun 18, 2018 ... extra hip if they have a monogram or personal touch added to them by their new owners. This trend is seen as the new family crest and has a classist aspect to it, as a unique piece of clothing is seen as more impressive—and admittedly more expensive—than something mass-produced. Australian customization brands like Mon Purse and The Daily Edit have seen their success in their native country translate into similar popularity in the U.S. and UK. Customized jackets from designers Jennifer ...
Culture Spotlight On Indonesia Jun 17, 2018 ... such programs help ignite change in nearby countries, the creators hope mindsets will change in Indonesia, as well. In All Modesty: Modest Fashion Is HauteMuslim modest clothing styles are significantly different in Indonesia than they are in other Islamic countries. In fact, the popularity of head scarves in Indonesia, and modest fashion in general, is more rooted in style preferences than tradition. Head scarves weren't historically worn in the country, but they've become en vogue  ...
Culture Spotlight On Brazil Jun 14, 2018 ... that apply YouTube | Facebook | Instagram 51% of youth in Brazil look at social media (e.g., scroll through Facebook, Instagram) to keep up with popular culture.If a brand or product is mentioned a lot on social media, 59% of youth in Brazil agree they want to check it out. This jumps to 70% among those aged 30-34 compared to only 49% of those aged 14-17.POLITICAL CLOTHING IN BRAZILOne in five youth in Brazil have made or bought clothing items/accessories with a statement about politics/social ...
Culture Spotlight On South Africa Jun 11, 2018 ... will be launching a global contemporary brand of clothing representative of their minimalist aesthetic later this year. Prime Obsession's international garments will mostly be neutrals and solids with occasional details. While the line will have global reach, the creators are focused on reflecting their local community and its new design style.Atta Boy!: Men Redefine Masculinity Young people in South Africa are rebelling against the country's long-standing views about gender and, in particular ...
Culture Spotlight On Japan Jun 08, 2018 ... youth in Japan agree luxury goods (e.g. clothing and accessories) are becoming increasingly important in their country, and over half of those aged 14-17 agree.IN-STORE PURCHASES IN JAPANYouth in Japan prefer in-store shopping experiences over online shopping when purchasing shoes (72%), clothing (63%), and accessories (55%). Women are more likely than men to prefer shopping in-store for shoes than online, whereas gender does not play a factor in preference when shopping for clothing or ...
Culture Spotlight On Turkey Jun 06, 2018 ... million, compared to $300 million in 2015 and is only second to the U.S. in most exported TV content. Fashion Fortitude: Istanbul Stands Strong As Textile LeaderIstanbul is a city known for its textile, leather, and clothing production and is home to many Turkish and foreign brands. While designing is still a growing strength of Istanbul, it maintains a reputation as Europe’s fourth fashion city. It has a particular appeal because it sits on the cusp of Europe and Asia, and offers both ...
Culture Spotlight On The UK Jun 04, 2018 ... of UK youth think athletic wear and sustainable/eco-friendly fashion are cool. Women (29%) lead the interest in sustainable/eco-friendly fashion over men (17%).Which of the following, if any, do you think are cool?Please select all that apply. Denim | Sustainable/eco-friendly fashion | Athletic wear SECONDHAND SHOPPINGOver 50% of UK Trendsetters like to shop for clothing/accessories from resale apps/websites or at thrift/secondhand stores in-person. Additionally, 35% of UK Trendsetters have ...