Global Digital Trends May 30, 2018 ... consumers.Lil Miquela Miquela Sousa, known as Lil Miquela on Instagram, is a virtual it-girl with over 1.2 million followers at time of publishing. The CGI human’s Instagram feed features photographs of the 19-year-old social media influencer decked out in designer clothing as she hits up the trendiest spots around Los Angeles. The virtual star was even at the Prada show earlier this year. The A.I. took over Prada’s Instagram stories to give fans a mini tour of the show through her eyes. Not only is Miquela ...
Global Food & Beverage Trends May 28, 2018 ... NYFW; at Paris Fashion Week, a Berlin-based photographer covering the event documented not the styles on the runway, but the dishes being eaten by attendees. Brands can make food fashionable, whether it is presented as part of a consumer’s lifestyle in advertising or being served at in-person activations, and food brands collaborating with fashion brands is very in style.Uniqlo The Japanese clothing brand produced a line of t-shirts representing some of Japan’s iconic ramen restaurants. The  ...
Global Fashion & Style Trends May 27, 2018 ... customizable clothing more attainable than ever. Additionally, strong growth in the men’s jewelry sector shows that a little bling isn’t just for ladies anymore. On top of all of this, young consumers are leading the demand for increased transparency and a more human connection, when it comes to purchasing clothes from big brands who have historically exploited makers and manufacturers in the quest to churn out garments at a fast pace but cheap rate. Whether it’s challenging gender, social, or ...
Global Art & Design Trends May 26, 2018 ... products such as bedding and clothing.Forever 21 In an ad for its menswear, Forever 21 intentionally used off-register colors for a glitch design effect.ASOS For its mobile ads for Black Friday sales, ASOS used a black and white glitch effect.Video Game Design Glitch In a different form of glitch design, this video of a video game glitching went viral when it was set to music, making the character appear to dance to Michael Jackson’s “Billie Jean.”INSTA(NT ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... food to packaging to household objects, meaning a brand's products can be on display as a form of therapeutic entertainment. For instance, clothing brands could create ASMR videos showing off the texts of their garments, and as "how it’s made" videos are part of this trend in providing satisfaction, any brand can highlight its production process and the repetition of such in a calming and visually-pleasing way. While modern young consumers are highly skilled at tuning out advertising, ultimately ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... of clothing, accessories, and personal grooming. Get ahead of the trend by offering less dramatic or revealing options that are more suitable for the tamer pursuits in which they’re engaging. Keep this in mind when portraying nightlife in marketing campaigns. - Embracing The Inner Child - Adult Summer Camps Feeding the craving to transport oneself back to childhood, adult summer camps recreate the typical sleepaway camp experience, with a few grown-up upgrades. Around the U.S., such camp ...
Side Buy Side Dec 12, 2017 marketing social life friends ... brand because of friend influence. Additionally, 45% of Trendsetters are likely to have tried a new brand because of a friend. Which of the following, if any, are true for you?Please select all that apply. I have tried a new brand because a friend told me to | I have changed brands because a friend introduced me to something new | I shop certain brands because my friends do | I have stopped using a brand because a friend told me to WHAT FRIENDS WEARWhen it comes to clothing, 21% of young ...
The FUND-amentals Sep 13, 2017 money debt retirement saving ... to recoup money spent or possibly make a profit, whereas experiences are fleeting and have a less tangible financial return. For example, renting out one’s clothing on Instagram or upselling fidget spinners at school can bring in a tidy sum (see The Monetization Generation). Zs are inspired by the countless number of entrepreneurs, both those who are older and their own age, who have found ways to make money that didn’t previously exist, and they realize that they, too, have access, tools, and ...
The Monetization Generation Jun 24, 2017 gen z money spending finance saving ... called Depop, where I sell my unwanted new or used clothing and accessories. I have currently earnt over 100 pounds.MIMI, 14, UKWhile Zs first used social media as a way to build their image, they’re now using these platforms to build their bank accounts, too. Along with obtaining support in the form of likes and comments, they’re looking for their friends to support them financially. Self-promotion of anything one has to sell is acceptable to them because they’ve hardly known a time in which people ...
Risk Management Jun 23, 2017 alcohol fashion & beauty gen z drugs politics ... body-hugging garments this season. At school formals and proms, dress fashion has begun to transition away from two-piece and cut-out styles and toward more covered-up looks. As The Optimization Generation, Zs are seeking clothing that can fit multiple purposes, and high-quality basics are far better than trendy fast fashion at achieving this aim. Schools have also played a role in young people’s conservative fashion choices. In the U.S., adoption of uniforms rose from 12% in 1999 to 20% in 2014 ...