Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... Out There Cinema held on the roof of the Harvey Nichols flagship store in London. Guests were outfitted with the brand’s warm-up jackets and cashmere blankets, given wireless headphones, and served Canadian inspired cocktails and food. Virgin Trains’ Comedy Coach Recognizing that people need more opportunities to laugh, Virgin Trains hosted a Comedy Coach event on one of its trains from London to Edinburgh, in which stand-up comedians were brought on board to entertain travelers.  ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... . - Experiential CPG Destinations - CPG brands are creating physical outposts to tap into consumers’ desire for experiential destinations rooted in food and drinks. Pepsi’s Kola HouseThis fall, Pepsi will unveil Kola House, a restaurant, bar, and event space that will specialize in high-end cocktails inspired by the kola nut.Kellogg’s Cereal BarThis past July, Kellogg’s opened a premium cereal bar in NYC’s Times Square with specialty recipes developed by Christina Tosi, chef/owner of Milk Bar bakeries. At the ...
What's In Store Sep 07, 2016 community retail brick-and-mortar shopping ... seaside—in spirit at least—with cabanas, coastal fare, and special cocktails for toasting the sun.Grey Goose Boulangerie Bleue The Grey Goose brand prides itself on its French heritage (the country is the source for the fine wheat used in production). To give its consumers a taste of its region of origin and transport them to the French Rivera for the summer, it created Boulangerie Bleue—a traditional French bakery/café, complete with a secret bar in the rear. The pop-up, which ...
Brand We Dec 05, 2015 family global relationships marriage ... alternative forms of gifting outside of the typical registry items. Personalization is a key part of wedding planning today. Contemplate ways that your brand could play a role in this Brand We. For example, a beverage brand may be an unofficial sponsor by providing free product used for the increasingly common “signature” cocktails couples are creating for their celebrations. Brands often serve as a shared passion point for couples. Think about how you can support or celebrate “couple fans” in resonant ...
Pairing Off Dec 02, 2015 global relationships apps dating ... authentic. For instance, it may show other users who frequent the same bars, same concert venues, or same coffee shops: behaviors that signal that one may have the same taste in cocktails, music, or neighborhoods. Although it offers up far fewer potential love interests than does Tinder, it stands to present users with people whom more likely share their interests. The meet story is already there; the service just makes it a little easier to activate for younger generations who struggle to find the ...
The Optimization Generation Sep 04, 2015 career home social life spending shopping ... both after-work cocktails and a trip to the gym can be difficult, so young people are networking while they cycle, run, and hike. The sweat-working trend has been gaining momentum and is now a solid cultural movement that people say makes bonding with coworkers and clients more productive and more fun.WORK UNIFORMS For the past three years, art director Matilda Kahl has worn versions of the same outfit to work each day in an effort “to save some time and energy.” In light of the popularity of ...
New Morals Jun 10, 2015 food & beverage health & wellness fitness nutrition organic rideshare ... ) seems irresponsible to them. Ys are also finding ways to have their fun and be healthy at the same time; they’re engaging in Healthy Hedonism (The Cassandra Report, Fall 2009)—think superfood cocktails and yoga raves. In this way they can uphold their moral values; they won’t allow themselves to slip headlong into ill health, but instead find ways to enjoy themselves while minimizing the negative effect on their wellbeing. They are applying this same logic to brands. Those that stray too far from ...
Presence of Mind Jun 04, 2015 health & wellness technology mindfulness quantified self spirituality Presence of Mind ... studios have capitalized on mindful networking quite like The Path. Indeed, its classes have become a nucleus for technology and fashion types who would rather mingle over post-class tea than cocktails. The Path teaches ancient meditation using modern methods designed to help young professionals achieve a balanced mind. The company currently offers meditation sessions in NYC and LA.CENTER OF THE CYCLONEMeditation guide Biet Simkin, founder of Center of the Cyclone, created a meditation series for ...
The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... look forward to working out, with 78% of Ys saying they enjoy exercising, as opposed to 59% who view it as a chore. It’s becoming normal to forgo cocktails in favor of a gym class; as a 30-year-old woman told us in a focus group, “My friends are just as much up for a workout as they are for a drink.” Likewise, the abundance of fun runs, theme workouts, and early morning yoga raves popping up across the country have furthered their feelings that their fitness pursuits and social lives can go hand in ...
WELLth Investors Jun 01, 2015 community health & wellness money social life spending retirement saving social media ... students earn free brews at the end of a session; and Brooklyn’s The Cobra Club serves as a yoga studio-slash-bar where patrons can chase their zen with cocktails.SWERVETo differentiate itself from the SoulCycles and Flywheels of the world, New York’s Swerve wants to be the cycling studio for team players. The fitness brand encourages groups to compete in teams and earn points throughout the session. - INVESTING IN THE COMMUNITY - ASICSA recent commercial from Asics, titled “It’s a Big World. Go Run ...