Users Anonymous Dec 06, 2013 communication media & entertainment anonymous privacy social media ... advertising.Enemy of the NSA, TOR is an open-source network that affords users the ability to browse the Internet anonymously. - ANONYMOUS COMMUNICATIONS - Created by a 13-year-old developer, BACKDOOR is an iOS app that allows users to anonymously message and communicate with their friends. Here, the anonymity drives a game in which recipients can redeem “clues” to find out more about who is messaging them in order to determine their identity. The app has a reported 2 million users. Armenian startup SAYMETRUTH ...
Short Life Dec 05, 2013 communication ephemeral messaging social media texting ... the Web, where content lives forever to create an ultimate, endless store of digital memory. But young people are beginning to realize that permanence isn’t all it’s cracked up to be—and that carrying so much literal and metaphorical baggage can be a burden. This realization has spurred the rise of a countertrend that favors fleeting experiences, ephemeral communication, and non-durable goods; essentially, products and content that feature a built-in shelf life. This newfound Short Life mentality ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... -indebted generation, who owe a whopping $1.6 trillion in student loan debt. Competition for limited job opportunities, the rising cost of living/education, the always-on aspect of modern communication, and the fact that work productivity has grown at a rate six times faster than salary growth have created a work environment in which this generation of overachievers is bound to burnout. And their feeling is only exacerbated by this cohort’s tendency to associate their work with their identities and to ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... as they do outside of their jobs. Moreso than previous generations, Ys see themselves as in the trenches with their co-workers, fending off all manner of stresses and obligations together as they liaise and commiserate nearly 24/7 via Slack channels, texts, Gchats, and more tech-facilitated communications, some of which are company channels. This cohort is inclined to develop extremely close-knit relationships with their co-workers, and the general casualization of the work environment further ...
How Can I Help You? Jun 22, 2019 ... , warm and thoughtful” tone and utilize cross-channel communications to generate conversation, making their customers feel like the brand sees them as human beings who are part of the Glossier community.Zappos The online shoe and clothing retailer (whose motto is “to live and deliver WOW”) emphasizes the importance of excellent customer service, especially via the phone. Knowing that modern customers value the ability to speak to a real person when they need help, Zappos has assembled a highly ...
The Direct Connection Jun 21, 2019 ... community around the brand. For example, the makeup startup Glossier has invested much of its resources into its team of customer service representatives called the gTeam. This team made up of about 30 editors are the voice of the brand, responding to customer inquiries across all forms of communication—from social media platforms to email to Facetime—with the same candid banter one would have with a friend. When it comes to the company’s social media platforms, specifically its Instagram ...
Tech Truths Mar 21, 2019 ... toy that they can show off in their homes. They're excited to use the gadget in front of guests to impress them, but Ys, by comparison, see it as a tool that helps them be more efficient.Tech Usage: As Boomers don't rely on tech, their usage of it is the most infrequent of the four generations; they mainly turn to it for communication and entertainment. Along with being the generation least likely to use tech for as many tasks as they can, Boomers are also the least likely to feel stressed when ...
The Urge To Splurge Mar 16, 2019 ... items that make their day-to-day a little more luxurious. What It Means For Brands: Xers are juggling leadership responsibilities across multiple areas of their lives and tend to splurge on categories that elevate their everyday existence to mitigate this. Brands can both address their obligations and endorse this penchant in their marketing and communications in order to connect with this cohort, especially as they’re labeled as “the forgotten generation” in the media and are aware that between the ...
Need For Speed Sep 20, 2018 ... accelerate the rate at which they’re innovating, because “fast” is no longer good enough. Speed is key. Innovation should make getting from A to B quicker, whether it’s a physical distance or completing a transaction.OSCAR, 29, UKYoung generations have come to expect prompt responses from those they interact with on a daily basis, from peers to colleagues to brands. When the person on the receiving end of a communication doesn't respond to a text, email, or customer service message rapidly, young ...