Gen Z Micro Trends Jun 12, 2017 gaming gen z media & entertainment board games books news ... read regularly that better serve their communication preferences. The rise of these platforms is also reflective of Zs' expectations across the board in entertainment; they want stories to be delivered in unique, modern ways, rather than being confined to existing formats, lengths, and mediums. Ferret Ferret puts readers in charge of the content they read on this text-style app by putting more emphasis on allowing readers to write the stories they want to share. The app follows suit with video game ...
Video Game Time Mar 22, 2017 gaming competitions eSports ... and improve their skills. The lab, located in Santa Monica, is open to pros and amateurs alike, and offers equipment to track eye movement, brain states, facial patterns, heart rate, galvanic skin responses, and team communication. The lab even measures players’ sleep, nutrition, and physical regiments. With this wealth of data, players can target any number of ways to improve their game.Geico Geico-Sponsored Team SoloMid (TSM) features in a new branded web series, TSM’s New Neighbor. The quirky ...
Active-ists Mar 17, 2017 social consciousness activism causes and issues politics sports ... the country today and to use their own influence to bring justice. With the increased accessibility that gives athletes a nearly direct line of communication with their fans, this power breeds an influx of influence as young people regard athletes to be just as authoritative on issues as other types of public figures. Athletes can use this elevated status to conjure a deeper connection with their audience and thus strengthen their message and its impact—as long as it’s genuine. Young adults ...
Variety Show Dec 06, 2016 global media & entertainment Fempowerment ... wife and mother who is fiercely protective of her husband and their three children, one of whom has a condition that leaves him with unique mobility and communication challenges. The editors of TV Guide placed Speechless seventh among the top ten picks for the most anticipated new shows of the 2016-17 season.This is Us Though the NBC series is being praised for a variety of reasons, viewers are praising Chrissy Metz’s portrayal of Kate Pearson, a personal assistant living in Los Angeles who ...
The Customer Isn't Always Right Sep 15, 2016 retail civil rights customer service shopping ... Young consumers believe that brands can and should cut off customers who go against the companies’ values of inclusion and progressive civil rights.Retailers and brands have operated on the basic premise that “the customer is always right” for decades. With the rise of social media, customers have had a direct line of communication with brands to provide feedback, increasing the pressure on brands to do as their customers ask—especially as they’re asking more visibly than ever before ...
Bot or Not Sep 14, 2016 retail customer service shopping Venture Consumers ... as the store’s staff.Emotional Intelligence (EQ) is paramount to exceptional service. Ensure that digital customer service doesn’t feel automated or bot-like by optimizing communication to feel natural and unscripted. Rebranding bots as “personal shoppers” or something similar can also help people feel like they’re interacting with a living, breathing human. Young consumers are seeking streamlined service. Avoid interruptive customer service, whether in-store or online. Let young consumers ...
ReLuxe Sep 09, 2016 luxury retail experiences shopping status symbol ... star has appeared in high fashion). Louis Vuitton’s creative director rationalized that the cult figure made an ideal avatar for a “global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life.” BurberryBurberry hired 17-year-old Brooklyn Beckham (son of David and Victoria Beckham) to shoot its new This is Brit fragrance ad—a move documented live across Snapchat and Instagram. Rather than simply have him serve as a spokesperson, the ...
Identity Theft Jun 19, 2016 family parenting relationships ... be themselves. They should emphasize that taking time for oneself is neither a point of shame nor an indulgence, and should depict parents as multidimensional individuals who have vibrant relationships and interests outside of their children.ACTION ITEMSBrands should reflect the multiplicity of parental identity by showing parents both with and without their children in advertisements and marketing communications. Consider showing parents enjoying time with spouses/partners, friends, and/or alone ...
Major Dads Jun 10, 2016 family parenting dads ... brands and marketers have become more mindful of including positive portrayals of modern fathers in their communications, they are nonetheless lagging behind the times in this area. Among older generations, household responsibilities were predominantly divided by gender. Men brought in the majority of income—if not all of it—and women made most of the household spending decisions and acted as chief domestic engineers. In the parenting sphere, the split was similarly vast. Mothers ...
Parenting 101 Jun 07, 2016 family health & wellness parenting technology blended children dads moms ... youth, from reading texts during dinner to glancing at a screen rather than maintaining eye contact during a conversation. They’ve seen how these shifts have contributed to a decline in EQ—the emotional intelligence that comes from being observant and aware—among Zs, and they want to prevent their children from experiencing the same fate. In the future, as technology continues to foster casual communication, it’s likely that good manners will become of even greater importance in ...