Open House Sep 10, 2015 community home décor ... personal (and often more expensive) hotels. They’re even seeking out locals’ dining rooms as an alternative to restaurants, spawning services such as EatWith and VizEat, which connect them with strangers eager to host them for a home-cooked meal. Young consumers are also finding a sense of home through brands’ physical outposts. As they’re devoting more time to their wellness and feel that their fitness pursuits make them part of a community (see The Community Well), it stands to reason that many are ...
Free Spirit(uality) Jun 09, 2015 community health & wellness religion spirituality ... choose the elements of religious systems that align with their values than adopt a religion wholly. This finding is indicative of how the siloed nature of religion can be off-putting to Ys, and how it has the potential to cut one off from the larger community. Take for instance Chick-fil-A, a brand that is outspoken about its Christianity; while its stance is appealing to some, its forthright beliefs are also very alienating to many. On the other hand, a brand like Method that has a more inclusive ...
WELLth Investors Jun 01, 2015 community health & wellness money social life spending retirement saving social media ... It,” demonstrates how when wellness is a shared experience, it pushes people to do their best and helps them feel part of a community.Watch the video to see how Asics inspires a sense of community through running.SOULCYCLESpinning studio SoulCycle regularly hosts charity rides that benefit a multitude of causes, from breast cancer research to the 9/11 Memorial.INVESTING IN WELLNESS Most Ys invest energy, time, and money in pursuit of their wellbeing. Ys are not only more likely to invest time in ...
The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... is the central meeting point for her and her friends where they can enjoy each other’s company in a friendly environment. The scout hut is also included on her map, where she convenes every week with people of all ages from her community to learn valuable scouting skills. Jonti’s sense of belonging is tied to consistency as all the locations on her map are places where she routinely convenes with people in her community.As a medical student in St. Andrews, UK, Grace finds her sense of ...
Cassandra's 2021 Outlook Dec 16, 2020 ... neighborhood and community that highlights just how localized their lives are right now. Whether they’ve stayed in a city or have decamped for more space (or even moved back into their parent’s houses temporarily), Millennials and the oldest subset of Gen Zs are existing in the neighborhoods they find themselves in a very new way.Cancel Culture is CancelledWhile seemingly everything was literally cancelled in 2020 (even the year itself), the growing backlash against cancel culture, simmering for years now ...
The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... -FOCUSED HASHTAGSThe popularity of wellness-related hashtags such as #MondayMotivation, #TransformationTuesday, and #WorkoutWednesday demonstrates just how important fitness has become to young consumers. In sharing pictures with these hashtags, Ys can celebrate their achievements and feel part of a self-betterment community.FITNESS FANDOMYs are forming cult followings around their favorite fitness instructors, highlighting their devotion to a particular wellness community; some SoulCycle instructors ...
A Defining Moment Mar 24, 2020 ... reports (including our Betterment Report) we see renewed energy around and interest in youth becoming experts on just about everything. This renewed focus on educating themselves is made especially poignant in an era where some youth feel it’s increasingly difficult to find any type of truth. Indeed, within the context of Covid-19, our Trendsetter community demonstrates a strong desire to get information from a “trusted” and reliable source. Many Trendsetters reported they were going directly to the ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... , or the Parkland Teens who are on the front lines in the fight for gun control. Indeed, these Zs have taken center stage when it comes to what they consider to be some of the most pressing issues our world is facing. But is activism and a desire for global change truly indicative of the overall attitude of this generation? Cassandra discovered that nearly half of Zs in the U.S. (49%) feel that they can make a positive difference in their local community, which is seven percentage points higher ...
No Joy in Division Mar 21, 2020 ... similarities than differences. Regardless of economic, racial, or social delineation, every member of society is affected by the same viral threat at the same time. Consumers have never been this dependent on one another, on the community-at-large, on the government, or on global cooperation for the good of public health. Consumers are attempting to connect cross-culturally and counting on one another to protect themselves, protect the most vulnerable, and eventually slow the spread. Due to these factors ...
Alternative Education Mar 19, 2020 ... Elm is a brand that is closely associated with being a proponent of backing the LGBTQ+ community. There was no monetary gain to be had by passing out these pamphlets and it strengthened their stance as being authentic in the causes they back. UNBIASED EDUCATIONBuilding trust by showing that your brand is sharing unbiased information on a social cause, rather than providing information specific to your stance can help to tighten the polarization gap. For example, a brand may educate consumers on ...