How Can I Help You? Jun 22, 2019 ... service that brings unexpected delight to their day. Consider the ways in which your brand can act with empathy to fulfill the desires of modern consumers, as such acts of service humanize a brand, increase its trustworthiness, and build brand affinity. HUMAN NEED FOR COMMUNITYYoung consumers are living more and more of their social lives online, which is affecting their in-person sense of community. Places like the grocery store or the mall are no longer considered the community fixtures they once ...
The Direct Connection Jun 21, 2019 ... community around the brand. For example, the makeup startup Glossier has invested much of its resources into its team of customer service representatives called the gTeam. This team made up of about 30 editors are the voice of the brand, responding to customer inquiries across all forms of communication—from social media platforms to email to Facetime—with the same candid banter one would have with a friend. When it comes to the company’s social media platforms, specifically its Instagram ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... : Brands need to be transparent about how they're creating new employment opportunities and contributing to the community even as they go cashier-free.INSIGHT: Some tech solutions are implemented for the sake of swift adoption, without considering how they'll actually impact the customer's experience.RECOMMENDATION: Consumer-focused innovations shouldn’t be adopted just because they're trendy; rather, they should eliminate pain points and solve real problems within the shopping experience.FORMS OF ...
Fear Factors Mar 19, 2019 ... recognition as a form of stress relief. Instagram reports that ASMR was the top niche community trend of 2018 and last fall, Philadelphia held the first ASMR Film Festival. Meanwhile, big brands across all categories have increasingly been entering the world of ASMR. In 2017, IKEA created its own version that went viral, with more than 2.3 million views to date. IKEA reports that it saw a 4.5% increase in sales in store and a 5.1% increase online during the advertising campaign. And during the 2019 Super ...
Shop Talk Mar 17, 2019 ... fitting as young consumers seek to find community in new ways, are more predisposed to shop online than their older counterparts, and are seeking the kind of experiential shopping that is typically offered by pop-up shops.The disparity of attendance among varying types of retail stores makes it even harder for brands to attract consumers. With the choice overload that shoppers experience today, whether in-person or online, meeting their expectations for shopping is key to earning their business. Older ...
Multigenerational Marketing Tips Mar 15, 2019 ... joy by connecting fans and promoting community over commerce. By bringing people together either physically or virtually, brands can connect with people on an emotional level, rather than merely a transactional one. Brands can also help make people happier by creating products, services, and content that help alleviate stress and anxiety and thereby boost people's mood and outlook. In terms of consumer engagement, brands should also emphasize how they can free people up from points of friction or ...
Find Your Place Dec 17, 2018 ... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...
The State Of The Sub/Urban Dec 15, 2018 ... been a perk missing from this environment. Agrihoods, aka agriculture neighborhoods, are emerging in urban areas across the U.S., tapping into young people's passion for healthy eating. For instance, Agritopia in Phoenix and Win6 Village in Silicon Valley (see examples for more) allow people to obtain the benefits of city living while also being able to grow crops in their own backyard. The popularity of this type of community is growing as it provides a way for cities to improve people’s quality ...
Opportunity Knocks Dec 14, 2018 ... Modern youth are moving more often than their predecessors in order to find opportunities, including jobs and passions, rather than community.Young people in previous generations moved locations to settle into a community where they felt like they could belong and could be close to friends and family, but modern young adults aren’t prioritizing these factors. Instead, they’re moving for opportunities, and doing so more frequently, as well. Today, home isn’t where the heart is, but rather where ...
Welcome To The Club Dec 13, 2018 ... entrepreneurs or minority women in tech. The app’s aim is to help women discover like-minded people within their area and build their community of support. These and other community-building apps like them are helping to bridge the digital and physical realms and strengthen people’s IRL communities. Brands can take inspiration from such apps and develop their own meetup platforms that foster in-person connections for members of their online brand community.THANK THE HOSTYouth continue to expect their in ...