Leagues Of Their Own Mar 21, 2017 play eSports sports ... these games becoming significantly bigger in the near future.I think that more types of events and competitions are considered sports today than in the past. Consider how eSports is growing and becoming more popular and becoming more widely accepted in the sports community. BRYAN, 27, NYWith Ys and Zs leading digital-first lives, it’s no wonder they’re open to the digital aspects of sports. While this outlook may seem strange to older generations that regard sports as an important source for ...
Dream Team Mar 19, 2017 gaming play sports ... group’s participation in fantasy football. Sports fantasy leagues allow participants to combine their love and knowledge of sports with the challenge of competition and the thrill of gambling. Approximately half of young adults engage in a fantasy league (54% in the UK and 47% in the U.S.). Men in both countries are more likely than women to do so, with 67% in the UK and 58% in the U.S. participating, and Trendsetters surpass even that at 74% in the UK and 67% in the U.S. engaging in a league, which ...
Carrying The Torch Mar 18, 2017 events mobile social media sports streaming TV ... smartphones as a portal to the Olympics, each event had the opportunity to outlive the actual moments of competition to become even bigger.The excitement of feeling a part of a team and the competitive nature that comes along with it makes it an interesting experience to follow the Olympics. Also, within my family and friends we often make bets on who we think will win each event. It creates such a sense of community!RONI, 17, UKDespite their perceived lack of interest in watching the Olympics ...
Play The Game Mar 15, 2017 community play sports ... traditional leagues, teams, and tournaments where success is often measured through one’s performance and via points earned. Brands should position the sports experiences they offer as more about recreation and connection than competition. While it may not seem directly obvious for all brands to offer up athletic experiences, doing so is highly relevant given how entrenched sports is in young people’s lifestyle. Much in the way that all brands can participate in spaces like entertainment and food and ...
Marketing Tips Mar 13, 2017 marketing play sports ... typically play in the sports space, consider showing how it can connect to elements of sports culture, from the rituals and food associated with sports to the fashion and energy around games. IKEA IKEA’s “Win at Sleeping” campaign compares one’s rituals getting ready for bed to athletes getting ready for a sporting event. The brand asserts that to get the best night’s sleep and feel refreshed the next day, consumers need to get geared up as they would for a competition. Autotrader The ad ...
IRL (In Real Live) Dec 11, 2016 media & entertainment events festivals TV ... show/movie) | E-sports/gaming competition | Symphony | Opera About two in three young adults and four in five Trendsetters wish there were more in-person events around TV shows.66% of U.S. youth and 61% of UK youth wish there were more ways to enjoy TV and videos as part of in-person group events.BEING THEREMore than eight in 10 young adults attend live events, with those in the U.S. saying the primary reason they go to live events is to get out of the house, while those in the UK go primarily ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... : they house content from the people they’re connected to, as well as from brands and entertainment properties. As a result, social media is now a primary way youth are accessing entertainment and the main competition for traditional content distribution channels. In fact, when it comes to U.S. youth’s media consumption in a typical week, they report spending the largest share of their time on social media (18%) and streaming video (17%), compared to live TV (11%) and time-shifted TV (8%). UK youth ...
Epic Entertainment Dec 02, 2016 media & entertainment social media ... gravitate toward the content that others are talking about, and creating content that almost literally outshines the competition sparks that conversation. If you build it, they may or may not come, but if it’s epic, they will.Action ItemsThe bar has been raised for entertainment to be extraordinary and highly memorable in order to capture young people’s attention and give them a reason to share it. Brands in all categories should think “go big or go home” to offer a spectacle and share-worthy ...
Genre Trends Nov 30, 2016 media & entertainment movies music streaming TV ... music videos and competitive shows putting contestants’ supposed talent on display. In the present resurgence, it’s less about performance, competition, and even music itself and more about the characters creating the music. Even though these shows are fictionalized representations of the music industry, they tap into youth’s desire to know more about the people and creative processes behind their favorite entertainment (see Scene Stealers)—76% of youth in the U.S. and 66% in the UK, as well ...
Membership Drive Sep 18, 2016 money retail spending deals shopping ... service category. This means not only devising methods to bundle products or services within their own offerings but with other brands and services as well, including smaller brands that may be perceived as competition (see Brand Mentorships). - FOOD + DRINK - MealPassFor $119 per month, NYC, Miami, San Francisco, and Boston residents can join MealPass, a membership service created by one of the original founders of ClassPass that operates under a similar business ...