Influence Buy Category Dec 12, 2019 ... The following piece compares the influencer categories modern youth follow against the categories in which they make purchases to provide insight on how your brand can tap into new areas of interest and drive ROI.Cassandra asked young consumers about the influencer categories they follow, as well as the categories in which they’ve made purchases. The data from these two questions was analyzed to discover the correlations between the influencer categories modern youth follow and the purchases ...
Hi & Buy Jun 15, 2017 retail apps e-commerce shopping video ... that is both digital and live makes online shopping more exciting, more emotional, and more personal, while still allowing them to conduct business and purchases products in a way they’re comfortable. The interconnectedness of this new kind of online shopping is drawing Zs in, encouraging them to say Hi & Buy as they enjoy a social-first shopping experience that feels more memorable and satisfying. - Live Online Shopping Experiences - Yeay The app Yeay, which recently closed on $4.9 million ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... activists and doers by nature. What’s more, Zs were raised by Gen Xer parents who instilled a sense of pragmatism in them. They take activism a step further, looking at it not as actions they take, but as a way of life. Having causes and issues to support is part of Zs’ identity, and they expect that they and their peers showcase their values and the things they care about not just in person but also online. Furthermore, Ys’ identity as idealists and Zs’ identity as pragmatists affect their approach to ...
Looking Forward to Family Apr 29, 2021 ... Looking Forward to FamilyWelcome to Cassandra's Looking Forward to Family Report.We recommend viewing the following slides in full screen mode. ...
Side Buy Side Dec 12, 2017 marketing social life friends ... Modern youth are more exposed to what brands their friends like than were youth in previous generations, and with this greater awareness comes greater influence.Although youth have always held much influence over their friends in terms of what they do and buy, it's never been more prevalent as it is for Gens Y and Z given that today, young people are influencing their friends both online and off, and as much passively as they are purposely. Modern youth are simply more exposed to what ...
Buy Not Mar 05, 2016 marketing retail social consciousness activism shopping ... attention, and with consumption messaging on the verge of a tipping point, they are beginning to find pride in opting out of a consumer culture that’s become too aggressive.I'm attempting to buy less when I can (or buy used). Not only is it difficult financially to keep up with buying new things and paying for housing, etc, but I'm conscious of the fact I don't need more things. In fact, I'm trying to minimize my possessions. This isn't always easy or possible, but it's something I value.ADAM, 26 ...
From Service To Support Oct 29, 2020 ... The new customer service renaissance and how it now serves young adults’ mental healthToday’s leading customer service takes a health-based, holistic, and human-centered approach to better support young adult mental health. ...
The Urge To Splurge Mar 16, 2019 ... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...
Race To Zero Sep 22, 2018 ... —while waiting up to five hours for the Slinky Dog Dash roller coaster in Toy Story Land, guests can play Andy’s Board Game Blast—making more enjoyable use of the time. LaGuardia Airport As part of the ArtPort Residency program, LaGuardia Airport in New York City is offering a creative benefit to travelers passing through. Passengers visit the Landing Pages kiosk and provide their flight number and contact information to receive a custom story, poem, or illustration by the time ...
Welcome To The Club Dec 13, 2018 ... education (e.g., charter schools, magnet schools, etc.); the local store has been displaced by impersonal big box suburban supercenters and online retailers; and people are skipping the library and using electronic readers and ordering cheaper books online. As four in 10 young adults in the U.S. and UK say they don’t feel a sense of community where they live, they’re branching out and creating new ways to join IRL communities because they can’t rely on their immediate neighborhood or community fixtures ...