First Glocals Sep 04, 2014 global travel local culture ... travelers. As users complete their pilgrimage, they can share each step along the way with their social networks.Japanese cosmetics company Shiseido adapted the Shinto tradition of worshippers writing wishes on ema, small wooden plaques, for the digital age. The Facebook app, #SharetheEma, let users anywhere in the world choose a wish and share it with a friend.India’s youth have a newfound obsession with the ancient Hindu god Shiva and are worshipping him in contemporary ways. His machismo and wildness ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... February. The news followed the announcement that 68-year-old Charlotte Rampling would star in NARS Cosmetics’ new campaign.Ari Seth Cohen, the photographer and self-proclaimed “old lady expert” behind the blog Advanced Style, has parlayed his success into opportunities such as a photography book with Powerhouse Books, work for brands like Coach and Karen Walker, and a Kickstarter-funded documentary.NORMCORE Last spring we reported the growing demand for Debranded goods and blank-slate styles among ...
Try Before You Buy Mar 17, 2014 retail technology shopping virtual reality Try Before You Buy ... adopting virtual and physical home try-on models. Companies are enabling individuals to upload photos, use webcams, or create avatars from their measurements to have products placed on a digital version of themselves. These technologies lower the risk of buying clothing, accessories, and cosmetics online by virtually replicating the act of trying on items in a brick-and-mortar store—with the added convenience of 24/7 availability. Virtual try-ons also allow shoppers to share photos with friends to ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... could be purchased immediately, or users could email their suggested beauty looks to themselves for later consideration.Benefit Cosmetics has installed 25 Glam Up & Away kiosks in airports, featuring 30 of the brand’s most popular products. A touchscreen on the machine allows travelers to browse products and receive quick beauty tips.British shoe designer Rollasole placed an outdoor vending machine selling “emergency” roll-up flats on the Las Vegas Strip, targeting pedestrians stuck in un ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... the risk of buying something sight unseen through digital platforms that replicate in-store experiences. And Shop Class offerings entice shoppers to brick-and-mortar stores with promises of live events and classes, ensuring that they maintain a degree of interaction with physical stores even if they are choosing to make most purchases online. - ON TO OFF - Online retailers who've gone brick-and-mortar & showrooms. SIGMA BEAUTYLast year, online-only cosmetics brand Sigma Beauty opened a store in ...
MEtail Mar 05, 2014 retail technology apps e-commerce one-to-one shopping Brand Me ... into their own collections. YouTube star Tanya Burr recently launched the Tanya Burr Lips and Nails range for eyeCANDY, Cara Brook of Maskcara created a line through her blog, and Michelle Phan created Em Cosmetics, which is backed by L’Oreal. Top Viner Meagan Cignoli has created Vines for more than 60 brands, including eBay, Puma, and Lowe’s. Social media stars, such as Vine comedian Andrew Bachelor, aka King Bach, and YouTube star Connor Franta, monetize their name by selling merchandise. EXTRA ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... FUTURE SELVES APPJapanese cosmetics company Shiseido teamed up with creative agency DOMANI to create a forward-looking Facebook app that gives users beauty tips from the future. The app was built to promote the brand’s new Ibuki line, which prevents premature aging. Users who “like” Shiseido’s Facebook page can venture into the Future Self app to receive Timeline posts advising them on skincare do’s and don’ts, purportedly sent back in time from their “future selves.” The app also connects users to a ...
The Webfluencers Dec 16, 2013 media & entertainment social media video ... into curling irons, or conduct lessons like “how to hit on guys like guys hit on girls”—have made her one of the most popular people on the platform, with 3.8 million followers to date. Her quirky characters have been praised by comedians such as Jimmy Kimmel and Chelsea Handler, and have also won the attention (and sponsorship) of Benefit Cosmetics. THE STOP MOTION ANIMATOR: KHOA PHAN Khoa Phan has become one of the most sought after Vine creators thanks to his whimsical, stop-motion videos ...
Short Life Dec 05, 2013 communication ephemeral messaging social media texting ... rouses suspicion when its shelf life is unnaturally long (the ultimate example, of course, being Twinkies), cosmetics and apparel, too, benefit from having a projected expiration date: Puma has just released a Cradle-to-Cradle collection, called InCycle, which features products that are entirely biodegradable, and nouveau cosmetics lines, such as Frostine by LG, require consumers to refrigerate their makeup to prevent natural ingredients from spoiling. Moving forward, it will be crucial for brands to ...
10 Gender Takeaways Sep 17, 2013 ... respectful and free of stereotypes. Having recognized a void in an exclusively female market, the subscription service HELLO FLO sends a monthly delivery of tampons and other feminine products to help women stay prepared for their monthly period. TOM FORD tactfully reached out to the growing market for male makeup with the creation of a men’s-only cosmetics line, featuring products that speak specifically to men’s limited but real makeup needs. - STAY ON TOP OF THE ISSUES THEY'RE INVESTED IN - For Gen ...