Brand We Dec 05, 2015 family global relationships marriage ... young adults bypassing the burdensome expenses and event planning logistics in favor of pared-down, back-to-basics love ceremonies. Many are even finding retro appeal in limiting the wedding to City Hall nuptials only, while others are championing “microceremonies,” which are the wedding industry’s answer to the Tiny House movement. Even in South Korea, where lavish weddings have long been standard, more couples are opting for no-frills ceremonies; this trend has the support of the government who ...
The Sexual Mehvolution Dec 04, 2015 global relationships technology sex ... sexuality, either as individuals or as couples. Viewing such content can be liberating, especially to those in conservative families or communities where certain acts are ostracized. However, it can also be daunting, as many believe that it sets unrealistic standards for how one should look and perform in bed. Our qualitative interviews suggest that even though most young people realize that pornography is heightened entertainment and not to be taken at face value, it nonetheless makes them feel ...
(Gender) Role Playing Dec 03, 2015 gender global relationships equality feminism Gender Neutral ... , and with it, the need for the former to marry for virginity and the latter for financial security. With the playing field leveled, both sexes have become freer to follow their hearts (or loins) rather than maintain the status quo. More recently, the increased prominence of non-traditional couples in media and entertainment—not to mention the legalization of gay marriage in the U.S.—have further disrupted the very relevance of gender-based roles in relationships. But these freedoms are prompting ...
Pairing Off Dec 02, 2015 global relationships apps dating ... usually feel a need to qualify their initial interaction by countering it with an aside indicative of kismet (e.g., “We would’ve met anyway,” “We both love running marathons!”), much in the way couples who first met while drunk at a bar sometimes exhibit a similar shame. While Gen Xers and older Gen Ys normalized online dating, they came of age using platforms that were more focused on long-term commitment (think eHarmony and Match); in contrast, older Gen Zs and younger Ys are experiencing a digital ...
The (DIS)Connect Dec 01, 2015 communication relationships mobile social media ... Digital tools and communications are adding a new layer of complexity to the way young people connect with, attract, and form romantic relationships. Technology has become the third wheel in romance. It is ever present, always hovering around singles who meet, couples starting out, and those in long-term partnerships alike. Digital communication has significantly changed the way that romantic partners interact at all stages of their relationships. At the outset, technology has the ability to ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... ’ personalities and strategies. Think about creating content that chronicles modern dating, as it serves to entertain singles and couples alike. Modern dating culture has made it more common to be dating multiple people at once. Think about generational nuances such as this when reflecting dating in your marketing and communications. - DATING STORIES - TINDER NIGHTMARESThe Tinder Nightmares Instagram account, which has 1.3 million followers as of publication of this report, publishes bizarre (and ...
Relationship Goals Nov 29, 2015 relationships dating love marriage same-sex sex ... —they just don’t feel that their arrangement need mirror that of their parents’ or grandparents', or even their friends’, if it’s not what they and their partner want. In addition to determining the structure of a relationship, young people also have more options about their dynamics with a partner. Today, it’s increasingly acceptable for people to have kids outside of marriage, as well as for married couples to forego children (see No Kid[ding]). Those with kids can elect if the mother or father ...
Off-Roading Oct 05, 2015 ... opportunities, like a buyer’s housing market, even when the opportunity in question falls out of the traditional order; to wit, a quarter of Gen Y couples are buying first homes together before getting married. And they’re not letting delayed marriage interrupt their plans to parent, either. Parenthood is of the utmost importance to this generation, and they are pursuing it, unfazed, in nontraditional fashion. Some 40 percent of births now occur out of wedlock, and the nuclear family increasingly seems like ...
No Kid(ding) Sep 09, 2015 family parenting pets children ... Ys (44%) say brands don’t portray adults without children realistically in their ads. Just as brands have adjusted their messaging to accurately depict modern mothers and fathers, they now need to be inclusive of the large number of Ys who don’t connect with this aspect of adulthood or risk alienating them. As more Ys, both singletons and couples, are choosing not to have kids, there’s also a greater need for brands to create products, such as food or packaged goods, in sizes not just for ...
Soloists Sep 03, 2015 social life experiences local culture mindfulness ... the opportunity to reshape their identity, which plays a significant role in their personal development as adults. It isn’t only young singletons seeking solo experiences. Even young couples are seeking time apart, not because they’re sick of their partner, but because they find it rejuvenating for themselves and their relationships. Because the modern version of alone time is about getting out, gaining experiences, and achieving personal growth, when they come back to their partner, they have ...