Transgender Activists Mar 17, 2015 gen z gender activism civil rights LGBT transgender ... Highly open-minded and inclusive, Zs are leading efforts for transgender equality and acceptance. Gen Ys helped make great strides as strong and vocal advocates for the gay community. Most states now allow gay marriage and the unprecedented open-mindedness Ys brought to the fore prompted the entertainment industry and marketers to feature more gay characters and same-sex couples in their content and advertising. With the battle for gay rights and representation having progressed significantly ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... wilderness for 21 days; the network’s Nude Castaway miniseries featured a similar conceit. TLC’s Buying Naked is a real estate series that follows nudist couples on the hunt for homes in clothing-optional communities. Meanwhile, VH1’s Dating Naked, which will feature a man and a woman each dating two different, yet both nude, suitors in every episode, is scheduled to premiere this summer. REAL-TIME REALITY Advertisers have been dabbling in real-time marketing outside of the usual tweets and Instagram ...
Transgender Voices Sep 12, 2013 ... are being made in entertainment media, marketers are still lagging behind. Ads depicting same-sex couples have only recently gained momentum, but we expect that their acceptance will soon open the doors for more progressive, LGBT-friendly brands to finally and fully acknowledged the transgender community. - TRANSGENDER VOICES: TV - The Sundance Channel is developing a scripted drama called T about a former lesbian activist who goes through gender reassignment surgery to become a man. Amazon’s ...
Gender Trends Sep 08, 2013 ... browse online each day. Most notably, East Dane will offer male shoppers detailed style guidance on how to create looks for particular occasions, and will store information on the brands consumers like for quick browsing. And in a nod to male-female couples that browse online together, shoppers can drop items from either site into a single shared shopping cart. LULELEMON LURES MENMenswear currently accounts for 12% of Lululemon’s sales, but the brand hopes to boost this percentage with a new range of ...
Single Inclusive Sep 03, 2013 ... . Indeed, the democratization of gender roles is emboldening more young adults to stay single not as a last resort when finding the right partner proves an impossible feat, but as a measured choice that affords them greater freedoms and maximized opportunities for personal fulfillment and success. While most brands have not yet paid adequate attention to this newly important demographic, it is crucial that they cease the potential alienation of singles caused by only addressing couples and families ...
Venture Consumers Aug 15, 2013 ... member.Microsoft’s Chip In platform encourages college students to crowdfund the cost of a new computer from friends and family members. The Dart Registry, a new concept by Dodge, is an independent platform where soon-to-be-married couples can crowdfund the cost of a new car and its add-ons, in lieu of a traditional registry. Hyundai partners with the crowdfunding platform Motozuma to help consumers round up contributions to cover the cost of a down payment on a new car.As niche crowdfunding platforms begin to ...
MEDIA & SELF Oct 28, 2021 gender marketing media & entertainment parenting body image LGBT social media Brand Me Gender Neutral ... products | LGBTQ+ relationships | More multicultural diversity | More LGBTQ+ couples in ads | Non-traditional families | Interracial relationships | Non-traditional gender roles | A more accurate portrayal of mothers | A more accurate portrayal of fathers | Nudity in entertainment and ads | None of the above BRANDS SHOULD TAKE PART IN…Which of the following factors, if any, are important for brands to do/take part in when it comes to their products and/or services?Select all that ...
In-Store Vs. Online Shopping Jun 11, 2019 ... , mixology, yoga) | Attend an "expert" event (e.g., a talk, a book signing, a celebrity appearance) | Attend a singles or couples event | Attend a product repair/maintenance/ upcycle event | Attend a trunk show or product launch | Attend a product swap IN-STORE WISH LISTSWhich of the following, if any, would you like to see more of in stores?Please select all that apply. Product samples | Food and beverage kiosks/cafes | In-store product testing (e.g., trying on a winter coat in a ...
Shopping Experiences Sep 24, 2016 ... . Trendsetters are more interested in being able to go to stores for singles or couples events (37% U.S. and 26% UK) than young adults overall.Which of the following, if any, have you done or are you interested in doing in a store?Please select all that apply. Participate in a social event (e.g., wine/food tasting, cocktail hour) | Attend a themed event/ festival (e.g., food festival, flower show, art exhibit) | Attend a music performance/ dance party | Take a class/workshop (e.g., how to ...