Marketing & Advertising Nov 19, 2016 ... live events (e.g., House of Vans) | Entertainment content that I can remix on my own | Packaging that doubles as entertainment | Podcasts | Art installations | Curated playlists | Branded magazines More than a quarter of Trendsetters have participated in a crowdfunding campaign to support the creation of a new entertainment property.BRAND INVOLVEMENTYoung adults, especially Trendsetters, like when brands get involved with entertainment, for example by sponsoring events and ...
Involvement In Social Causes Mar 19, 2016 ... charitable organization | Participating in an event for a cause (e.g., Walk For A Cure) | Attending an event or benefit for a cause | Going on a volunteer trip (e.g., rebuilding houses in New Orleans) | Buying a product that donates goods or a portion of the proceeds to a cause | Adopting certain behaviors (e.g., recycling, not eating meat) | Donating money to a charitable crowdfunding campaign (e.g., Indiegogo) | Signing a petition | Getting others to sign a petition | Sharing information on ...
Consumed Consumer (Continued) Mar 25, 2014 ... register | Supported a cause on Facebook/Twitter (e.g., liked or followed a cause or organization) | Bought an organic clothing product | Donated to a crowdfunding campaign (e.g., via Kickstarter, IndieGoGo, etc.) | Made a loan to an entrepreneur through a microfinance company (e.g., Kiva) 43% of shoppers say the causes they support help them express who they are 1 out of 4 say they feel guilty buying brands that aren't environmentally friendlyBRAND GUILT Animal testing and a lack of transparency ...