The Comment Box Dec 09, 2013 communication media & entertainment anonymous ... to remove anonymous comments from their sites. TAKING NOTES The success of the crowdsourced lyrics site Rap Genius popularized the idea of annotated content, and further demonstrated that users, when adequately invested, were willing to contribute and play by the rules. Atlantic Media’s online business site Quartz aims to apply this mentality to its news content. The site recently announced that it would permit users to leave annotations in the margins of pieces published on-site. Unlike the ...
Gender Trends Sep 08, 2013 ... ’ website, or on Twitter via the hashtag #MANUPBNY. The Barneys team will share their favorite crowdsourced rules on social media. MEN'S ONLY FLAGSHIPSTo meet the demands of the growing menswear market, luxury brands are launching men’s-only flagship stores worldwide. Certain brands have previously experimented with implementing innovative spaces that are exclusive to men, but suddenly such stores are popping up in droves. Earlier this year, Dolce & Gabbana opened a shop on London’s Bond Street ...
Brand Friends Forever Aug 18, 2013 ... . People Against Dirty is an online community of brand evangelists“Laundry Room Love” crowdsourced video was created from fan-submitted footageBrand blog is written by employees and features voices from across the companyA unique tone in advertising has revitalized the cleaning category, and made consumers take noteHOW TO BE A BFF THOUGHTS ON BFF A lot of my friends take to Twitter to complain or contact a company directly. If they don’t answer, then that just makes the brand look bad, and they will ...
StoryTales Aug 15, 2013 ... The art of storytelling is undergoing a renaissance among youth and emerging as a popular tool for marketers.The art of storytelling is undergoing a renaissance among Gen Ys. Though they are notoriously distracted from the written page by other modes of entertainment, Ys are transforming the way we approach stories: They share personal narratives in real-time via social media, crowdsource plots with co-authors they’ve never met, appraise an item’s value by the power of its story, and assign ...
Web Esteem Aug 05, 2013 ... tangible clicks, comments, repins, and retweets. Higher numbers correspond to stronger support and more fervent admiration, ultimately elevating an individual’s Web Esteem—or, in the case of minimal or negative feedback, weakening it. One unpleasant offshoot of this is the emergence on YouTube of “Am I Ugly” videos, in which Ys—mostly tweens and females—actively crowdsource judgments about their physical appearance. The negative ramifications of this in regard to an individual’s self-esteem are easy to ...
Digital Brands Dec 27, 2013 marketing social media ... , listen to the fans, and stay true to your product or property. Crowdsourced content draws me in the most, because it makes me feel like marketers are listening to us rather than just trying to get in our pockets. I would suggest holding a contest where the fans create videos or other content, and featuring the winning entry as part of an official campaign. JONATHAN, 25Content needs to be funny to draw me in, engaging to keep me interested, and rewarding for me to want to repeat it again or tell ...