Peer Improvement Mar 24, 2018 social life friends ... currency. How much of an effort one is putting into bettering themselves, and particularly the ways in which they’re doing so, is a means to build social cred. Many young people admit to trying a self-improvement activity because it was trendy to do so (47% in the U.S. and 43% in the UK), with Trendsetters more likely to have done so (53% in the U.S. and 49% in the UK). I've been really hard on myself because I feel like I'm not as far along as my friends are … It's hard because we all compare ...
Know It Alls Mar 23, 2018 career media & entertainment news online learning ... solved by a calculator or simple Google search. General knowledge today is less about facts, which are always accessible via the mobile devices nearly everyone has on them at all times, and more about information on categories that are always evolving, such as news and technology. Ever-changing topics are harder to keep up with, but they’ve become the most valued form of currency where knowledge is concerned. It’s not nearly as impressive to rattle off the digits of pi as it was years ago, before ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... possess this trait, as expressed by a 25-year-old woman from Los Angeles: "I feel it's my duty as a friend to tell my other friends about exciting things they might be missing out on, and they can decide if they want to come or not." After all, being the first to discover something cool and tell one's friends about it is a highly coveted form of social currency for young people. Yet for this approach to be sustainable, modern youth are frequently making trade-offs and ensuring they have ample time to ...
Marketing Tips Dec 05, 2017 marketing branding experiential virtual reality ... , and email. It’s reportedly responsible for an estimated 84% of outbound sharing, but since it’s harder to track, few marketers focus on it. Those who do are experiencing success, though it requires more leg work on the part of brands. Adidas Per Marketing Week, squads of hyper-connected brand advocates are fueling Adidas’ bid to become the hottest social currency in UK football (soccer) with Tango Squads, communities of hyper-connected soccer obsessives operating on direct messaging apps such as ...
Job Search Party Sep 21, 2017 career apps networking social media ... hires, 16- to 24-year-olds, who are most likely to use the app in their everyday lives.AOL AOL ran two 10-second Snapchat videos in the app’s Discover section and Live Stories for a week in November. Though it wasn’t the only campaign AOL was running at the time, during that week application intent increased by 18% and views of AOL job posts on Glassdoor increased by 40%.The Life Currency Whitney Headen, founder of The Life Currency, solely used Instagram, LinkedIn, and Twitter to staff her startup ...
Eco-Exhibitionists Sep 14, 2017 design home technology appliances cars ... influential young Eco-Exhibitionists, who gain social currency from flaunting their appreciation of sustainable design.The new industrial revolution is being driven by sustainable technology, and the auto industry has been a leader in making it more mainstream. Toyota made hybrids aspirational when it first introduced the Prius to the world in 2000, paving the way for Tesla today. But whereas the Prius was seen as an aspirational but unattractive product of a legacy auto brand, a Tesla has the benefit of ...
Cashless Is King Sep 11, 2017 money technology banking mobile payments ... that youth will be able to live their cashless dream and never have to handle currency again. If urban China is any indication, such a transition can happen quickly. Cities like Shanghai have become a cashless utopia where seeing a young person pull out cash is a rarity, whereas seeing them pay with apps is commonplace.Smartphones are key to the revolution, and young people are becoming increasingly reliant on them for managing their money. Without their phones, they can’t hire and pay for Ubers ...
Gaming The System Jun 17, 2017 gaming gen z eSports ... that they build themselves; and with creativity being such a driving force of social currency among this generation, they are hungry for tools that help them digitally realize and share their fantasy worlds. Likewise, as innovation and outside-the-box thinking are growing in value among modern businesses—characteristics that young parents are hoping to instill in their children for future success—this is yet another example of how immersing themselves in gaming will turn out ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... love the acts of cooking and baking and express themselves through their culinary creations, so indulgences like these let them exercise their artistry, adding a positive layer to their rebellion. This lets them rationalize that they’re still making a good decision because even unhealthy choices are healthy to some extent, especially as brands today are expected to inch closer to the healthier end of the spectrum (see New Morals). Another bonus: rebelling through food gives Zs social currency ...
Carrying The Torch Mar 18, 2017 events mobile social media sports streaming TV ... currency converter, flight information, and tourist attractions.Panasonic UK #Superfans Campaign Panasonic UK, a partner of the British Olympic Association, kept the country’s Olympic glory alive by encouraging UK fans to share photos on social media with the #Superfans hashtag to be featured on a dedicated web page on Team GB’s official site and be entered to win Panasonic products.General Mills Rabbit Showdown This social media campaign, promoting the removal of artificial flavors and colors ...