Creating For The Creators Dec 13, 2016 media & entertainment interactive ProPlay ... creative process, as well as what they and their peers produce. With creativity being among the most highly valued forms of social currency among young consumers, behind-the-scenes staff, including writers and art directors, have become Scene Stealers, claiming the spotlight from actors who used to be the only stars of a production. Youth are even turning to their own peers for entertainment, enjoying the short bursts of fun provided by everyday people; as brands have adopted this style, it is giving ...
Mix Masters Dec 07, 2016 media & entertainment interactive music social media ... , they want to demonstrate their own skills in this area, seeing it as one of the highest forms of social cred. To that point, being viewed as a creator is among the top three forms of social currency, with only getting a lot of likes and having a lot of followers topping it. They’re looking to brands and entertainment properties to provide them with the material and tools to become Mix Masters, not only so they can grow their skills as creators but also to spread the word in a genuine way about the ...
Re-New Dec 05, 2016 media & entertainment movies streaming TV ... completely check out. Rather, they’re rewatching content to obtain more from it, with 46% of youth in the U.S. and 35% in the UK saying they rewatch entertainment to pick up on things they may have missed previously. This lets them demonstrate that they’re a true fan and even become an expert on a particular entertainment property. Consider how being able to quote a show or communicate about it through GIFs and memes has become a a coveted form of social currency—one that's enabled when people ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... on food or beverages, and, with this, it’s become a primary form of luxury to their generations. Youth are willing to devote a disproportionate amount of their disposable income to this category—often cutting back in other areas—because trying the latest food and drinks has become a key form of social currency. There’s a cool caché around food and beverages that didn’t exist among previous generations: today’s young consumers are eagerly going out of their way to obtain special ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... and appreciation when they witness or experience moments of consideration for others. In revealing acts of benevolence to their social feeds, they are celebrating such behavior and urging more people to act in this manner. In fact, kindness has become its own form of social currency, with tools such as PersonalHeroes and Ripil letting users monitor their “good” behavior and receive and share kindness scores with friends and followers. I think 'kindness' is a big theme on Instagram right now. Lots ...
CHANGEables Feb 29, 2016 social consciousness activism politics ... personal connections and social currency they stand to gain by getting involved.Brands can leverage their employees’ passions, enabling them to make a difference and sharing their efforts with the public.TRENDY CAUSESViral marketing, such as the Ice Bucket Challenge, is useful when it is explicitly linked to a cause. The issue with it was that it went viral as a novelty act, some failed to connect the action with the cause. It was good for awareness.ZOE, 17, UKKONY 2012 ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... and educative in realms other than romance. In the sections that follow below, learn how youth are viewing dating as a competition that demands strategy and serves as a vibrant entertainment source ( The Dating Game) and how they are extracting meaningful life experience, knowledge, and cultural currency from courtship ( Life Lessons ). THE DATING GAME With all of these apps, it is like a game. You pick people as if you were buying clothes…I think this is ridiculous because there will always ...
Relationship Goals Nov 29, 2015 relationships dating love marriage same-sex sex ... their social feeds. Moreover, the ability to recount tales of intimacy has become a coveted form of social currency. As young generations are highly tolerant, they realize that what works for some people may not work for others. Yet, given their open-minded and experimental outlook, they’re not necessarily deeming just one relationship style for them and ruling out others completely if they don’t know what it’s like firsthand. They may not purposely seek out a specific relationship model, say a ...
Open House Sep 10, 2015 community home décor ... %) having decorated or redecorated in the past six months. Further demonstrating their passion is the abundance of posts in their Instagram feeds showing their interior design savvy as a form of social currency, from artfully arranged rows of succulents to #shelfies of their perfectly organized bookcases. They also want a space of their own in order to entertain friends and host dinner parties, given their social nature and love of cooking. Just like generations before them, Ys want to have a place that ...
Dollars And Sense Sep 07, 2015 money banking debt finance saving ... instantly.AFFIRM Launched by PayPal co-founder Max Levchin, lending startup Affirm is reimaging layaway for the modern age. The service speaks to those who are credit card-hesitant by letting them pay for products, from participating merchants, in installment plans that fit their budget (three, six, or 12 months). - ALT CURRENCIES - CRYPTOCURRENCIES Digital currency Bitcoin was first released as open-source software in 2009. While still relatively fringe, and also the subject of debate among economists ...