The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... (UpTime, The Cassandra Report, Spring 2011), they’re finding ways to get added value out of ordinary activities that don’t obviously lend themselves to wellness. This desire is also evidenced in Ys’ tendency to look for deep meaning in all types of content; they intellectualize even the fluffiest entertainment and derive life lessons from it (Culture Counseling, The Cassandra Report, Summer/Fall 2014). WELLNESS IS THE NEW SOCIAL CURRENCY Today’s young consumers don’t just try to be healthy every now ...
WELLth Investors Jun 01, 2015 community health & wellness money social life spending retirement saving social media ... . Besides convenience, these services allow individuals to turn the chore of dinner preparation into a more social and sharable experience. Ys have to eat dinner regardless, so by providing healthy meal options that satisfy their need for connection and social currency in the process, they become investments worthy of their inflated fees. As follows, 68% of Ys and 80% of Trendsetters are more willing to splurge on healthy food than unhealthy food. SOCIETY Because of their community-oriented upbringing ...
Well Rounded May 29, 2015 health & wellness fitness nutrition spirituality Presence of Mind ... finding social currency in wellness activities—an endeavor that, while often Well Intentioned, can prove challenging for those with a propensity for perfection. As this generation of WELLth Investors puts significant time and money into wellness, they are looking for health investments that offer more than one benefit, thereby streamlining their methodology to prevent the quest for wellness from becoming all-consuming. Additionally, they are seeking Presence of Mind to help them live more mindful ...
Global Y Dream Sep 18, 2014 career family global ... comfortably, forge rich relationships, and amass a trove of diverse experiences, all of which trump material possessions. Events and adventures that they can share on social networks are a currency that matters more than dollars and cents. BRAND-AID Ys around the world may be paring down the amount of stuff they own, but at the same time, they are stepping up in their roles as consumers. They want their purchasing decisions to help them realize their ideals—happiness, connectedness, eco-consciousness ...
Culture Counseling Jun 03, 2014 media & entertainment books celebrities movies TV ... currency through which people can relate to one another and even humble-brag about their defining qualities. Offline, pop content is not only teaching consumers (via edutainment, for example, or subtextual “life lessons”), but also inspiring them to develop new interests, try new hobbies, or take steps to widen their understanding of the world. For example, individuals may consider a fashion career thanks to Project Runway, or travel to Ireland if inspired by the scenery of Games of Thrones. Top Chef ...
POPscape May 30, 2014 media & entertainment magazines movies music TV ... all different kinds of people, and allows for participation in a greater number of cultural conversations. The conscious effort to consume a pop “mix” has thus become its own form of social currency. This development speaks to a new understanding of what it means to be cultured. For years, Ys have demonstrated their reticence to specialize in just one area, and as consumers of culture they are equally hesitant to align themselves with just one type of content. As a result, these consumers consider ...
Shop Class Mar 18, 2014 retail brick-and-mortar experiences shopping Fauxsumerism ... Gens Y and Z are seeking unique store experiences, ranging from special events to hands-on classes, as brand and retailer points of entry.Experiences have become a key form of social currency among young people, who value them for their minimalist footprint (most don’t require the accumulation of possessions), self-improvement tools, and storytelling material. Similar to how the growing practice of Fauxsumerism affords consumers the identity markers of consumption and brand affiliation at no ...
Alt Pay Mar 10, 2014 retail technology e-commerce local mobile social media ... exchange, advocates and brands are investing in ways to make this decentralized currency more widely accepted and user-friendly. Overstock has announced that it will accept bitcoin payments directly, while brands including Zynga, OKCupid, and CheapAir accept payments via bitcoin merchant services such as BitPay and CoinBox. Coinmap currently lists more than 3K venues worldwide that accept the currency.BitTag is a physical price tag that converts an item’s price into its bitcoin valuation, updating each ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... - Online marketplaces where users swap item for item, rather than paying with traditional currency. RELAPSE CLOTHINGFor a monthly subscription fee, Relapse Clothing facilitates a used dress swap between members.SWAPDOMSwapdom uses an algorithm to facilitate multi-person product swaps. - GIFT ECONOMY - Networks in which users give away their used belongings for free. FREECYCLEFreecycle is a grassroots movement whose followers offer up and claim used items at no cost, in an effort to cut back on ...