52 results for 'cycle'
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Macrotrends

The 3Rs

... better consumer engagement. Young people are seeking a positive feedback cycle—of giving and getting, consuming and contributing, incentivizing and rewarding. Marketers can provide this by highlighting tangible, real-time results, providing direct and accessible resources, and rewarding individuals with recognition and more. By instituting these 3Rs, brands have a new opportunity to earn the trust and loyalty of young consumers and, in turn, to help them to change the world for the better. REWARDS ...

Venture Consumers

... individuals and brands, which has led to the consumer expectation of response, reaction, and engagement. This new reality has inspired a crucial shift: individuals no longer see themselves as passive recipients of what brands independently create and offer. Rather, they consider their role in the consumption cycle to be an active and participatory one. These young individuals are seeking opportunities to invest their input, feedback, and even money, to demonstrate their support for, and exert their say in ...

StoryTales

... seeing an explosion of narratives being applied to inanimate objects. OBJECT STORIES (stories attached to physical items) and CONSUMER STORIES (personal accounts of what makes a possession meaningful) are increasingly being used to appraise an object’s worth. Unlike a product’s origin or life-cycle story, which communicates facts about manufacturing, components, shipping, etc., these stories relay information that is anecdotal, subjective, and emotional. In today's age of swapping, reselling, and ...

Data

A&S Brands and Marketing

... relatable even within present circumstances, but they also give me some insight into past generations and their unique cultures.MEG, 20, VAI enjoy watching older films just to see the progression that has been made in terms of storytelling and technology.DANIEL, 17, CACONSUMPTION CYCLEAs young consumers don’t want to be permanently tied down by their possessions, they’re increasingly interested in upgrade programs and platforms to share resources. In 2014, 68% said they used or were interested in using ...

Daily

THE RISE OF ALTERNATIVE LEATHERS

... product’s life cycle. - PLANT AND GROW SANDALS - ADIDAS - Green-fingered sneakerheads can celebrate, as Adidas recently dropped a pair of EQT 93 “Plant and Grow” sandals made from fully vegan materials, including rubber and textile. Said to be inspired by “guerrilla gardening” (cultivating plants in public places that are not being cared for), the sandals take inspiration from nature for their color palette of Green Oxide, Brown, and Easy Yellow and have been designed with community gardening projects ...

VIRAL NEWS: PHARRELL'S COLLECTION, SMOSH, AND A BILLION-DOLLAR CAGE FIGHT

... A peek into the topics buzzing at CassandraFriday is here again, and with it, it's time to talk about the most relevant internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant issues Gen Z can't stop discussing. This week the news cycle was very focused on the awful situation around Oceangate's Titanic submersible, even eclipsing news stories that needed more coverage. But we’ve decided to keep the tone of this ...

HUMAN TRAFFICKING PREVENTION MONTH

... Our Girls — was founded almost a decade ago to address the direct service gap for survivors in Northern Colorado and across the United States. The nonprofit offers trauma-informed services with an emphasis on economic empowerment through entrepreneurship. Offering programs like job training and financial literacy, The Avery Center seeks to break the cycle of poverty, reducing risk factors for re-trafficking and re-exploitation. The org also has a research arm that focuses on advocating and ...