Breaking Bad Mar 20, 2019 ... relative to how they themselves dated, formed families, and made friends in previous decades. This section covers topics around sex, dating, love, family, and friendships, and sets the stage for how brands can utilize shifting norms in this category to impact their products, services, and marketing.Ys and Zs feel like the generations older than them are judging their progressive tendencies in this area. Not only are they the first generations to have hookup apps and platforms that allow them to meet a ...
There's No Place Like Home(town) Dec 11, 2018 ... am. It's where my family still lives and I visit there often so it hasn't really left me.DANIEL, 18, UKAs half of U.S. and UK Trendsetters are proud to tell others where they were born or where their family is from, youth are finding as many ways as possible to broadcast their backstory. Many youth put the city and/or state that they’re from in their Instagram, dating profiles, or other social media bios to immediately announce where they’re from in online interactions, which are as real to them ...
UnWasted Time Dec 16, 2017 alcohol social life experiences nightlife ... to be the social lubricant it provided to help drinkers feel more comfortable meeting and talking to new people, the rise of dating apps has given single people the buffer of a screen to help meet others so the liquid courage isn’t as necessary. There is also a movement away from extreme drinking, so even when youth are choosing to drink alcohol, they’re doing so in moderation—two in 10 of legal drinking age in the U.S. and UK, and a quarter of Trendsetters, are making an effort to ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... people for romantic purposes, other ways of connecting (namely dating apps and platforms) have essentially replaced the bar-based hookup and romantic meet-cute. In the era of The Sexual Mehvolution, what young people seek to do after dark has changed radically. Now, going out serves as a means to feel closer and more personally connected to one’s group of friends, to bridge the gaping digital disconnect that has formed in the wake of social media and digital culture. As a result, a majority of young ...
No New Friends Dec 09, 2017 social life friends ... with similar interests don’t have the built-in social network provided by a workplace with such people. Fortunately the scope of networking is growing, and people are combining the process of making professional and personal connections, which will provide more possibilities to make friends (see [Net]Work Hard, Play Hard).Although online dating has seen overwhelming success in recent years, apps for forming friendships have not experienced such popularity. Only 18% of UK youth and 17% in the U.S ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... efficient use of their time, in keeping with Ys’ Optimization Generation tendencies and Zs’ desire for ProPlay. Social media platforms also play a major role, as it’s now commonplace to use “professional” platforms for social purposes and “personal” platforms to build one’s brands and amass business contacts (see Job Search Party). Consider how dating platform Bumble recently launched Bumble Bizz for work-oriented matching. Young people find it intuitive and even fun to network via such platforms ...
Job Search Party Sep 21, 2017 career apps networking social media ... career path and the upswing in the gig economy have also led them to seek new jobs more often than their predecessors, requiring a renovation of the traditional job search to align with their expectations. As the workplace becomes more social to better serve young generations' preferences, the job hunt has as well. More companies are turning to social media to recruit potential employees, and some new search services resemble dating apps (see examples). Mediums that Ys and Zs are comfortable with in ...
Accelerated Adulthood Jun 25, 2017 gen z media & entertainment LGBT politics ... | Having my own car | Getting a driver's license | Having my own credit card/debit card | Making my own purchase decisions | Voting | Going out without my parents' supervision (to stores, to the movies) | Completing high school/Year 11 | Getting my own cellphone | Being allowed to stay home without parental supervision | Dating | Having sex | Drinking alcohol | Getting my own computer/tablet | Being allowed to go online without parental supervision | Being allowed to watch TV ...
Overboredom Jun 19, 2017 career gen z media & entertainment relationships social media ... brands are no longer just competing with each other, they’re also competing with content from amateur creators and Zs’ friends on social media, which Zs are more likely to be emotionally invested in and therefore dedicate their time to. Moving forward, Zs’ fear of boredom is likely to have implications that reach far beyond the content they choose to consume. As we noted in the Global Love report, many young people feel that the rise of digital makes dating feel more disposable, as there’s ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... viewing a sporting event at a bar provide an opportunity to meet other singles offline (see Pairing Off), but it also ensures they have a shared interest with the people there. As sports have become more inclusive of women, who now make up a more significant portion of fans, it’s more possible for the hookup or dating element to exist than it was for young adults in previous generations. Furthermore, sports reduce Ys' need to turn to traditional forms of nightlife for this purpose. Already, about one ...