Video Game Time Mar 22, 2017 gaming competitions eSports ... immediate convert and got the rest of the team on board to do the ad, which is styled like a 1980s dating video.Coca-Cola Involved in eSports for several years, Coca-Cola decided to create its own competition, the eCOPA. Featuring the game FIFA17, the event included six weeks of online qualifiers with more than 300 players participating. The winner received a $5,000 college scholarship and a berth in the FIFA17 Ultimate Team Regional Finals.Three quarters of young adults in the U.S. and UK ...
Omnitainment Dec 09, 2016 media & entertainment branding radio video ... was a spot recreating the French revolution with French soccer legend Marcel Desailly exclaiming, “Let them drink beer."Coors Light Coors Light’s first-ever content series, My Climb. My Story, spotlights real-life tales of people overcoming personal challenges. The idea behind the project was to open up conversations that encourage people to take on and conquer their own challenges.Hinge To introduce the new Hinge, which was revamped with relationships in mind, the dating service created the ...
Variety Show Dec 06, 2016 global media & entertainment Fempowerment ... ahead of scripted TV in many cases. However, there are always some exceptions. They laud the scripted show UnREAL, a Lifetime series that dramatizes the making of reality dating shows, for tackling issues that real dating shows have been reticent to address. For instance, ABC’s The Bachelor has never featured a Black bachelor, a topic that UnREAL debates. Youth also admire cartoons like South Park and Archer for taking on controversial subjects in a frank and comedic way. Because the animated nature ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... Cheetos, Land O’Lakes, and SPAM have already taken advantage of this emerging trend. Kit Kat Museum Visitors to the Kit Kat Museum in Tokyo discovered the history of the chocolate bar dating back to 1973, alongside 18 hard-to-find flavors available for purchase. The pop-up museum coincided with the release of the Everyday Luxury Kit Kat bar, flavored with almonds and dried cranberries.IKEA Museum The site of the original IKEA store, which opened in Almhult, Sweden in 1958, is now the location of a ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... , the UK’s National Health Service teamed up with Tinder. Throughout the app, users saw messages after swiping right that said “if only it was that easy for those in need of a life-saving organ to find a match.” They were then encouraged to sign up and told it would only take a few swipes on the dating app.Durex Leading up to World Aids Day last year, Durex launched the #CondomEmoji campaign, in which it petitioned for the creation of the symbol. The brand asserted that the image would help young ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... , namely including kindness and concern for others as a component reviewed in students' applicantions. Numerous colleges and universities have endorsed the report, including Yale, which is adding an essay question on next year's application for students to explain how they contribute to family, community, or public good.12 Kinds of Kindness 12 Kinds Of Kindness is an experiment/website from the duo behind the viral blog 40 Days of Dating that documents their year-long resolution to become kinder ...
The One Dec 10, 2015 marketing relationships retail customer service love ... love for a brand. While many young people enjoy the thrill of trying out different brands regularly—“dating around”—they don’t want to always be on the hunt in each consumer category, spending time, energy, and money on brands that aren’t right for them. They ultimately want to find one in each sector that best complements their lives, and when they do, they’ll become a consistent supporter: nearly three in 10 say they have had a long-term relationship with a brand. They realize ...
Show Me Love Dec 09, 2015 relationships spending love ... modern dating landscape. As they are dating for a longer period before settling down (if at all) in comparison to previous generations, many realize that they can’t only expect someone else to love them: it must also come from within. Dating may be more casual and commitment-free than ever before, but Ys, as a characteristically optimistic generation, aren’t letting The Dating Game defeat them. Rather, they see an opportunity to focus on falling in love with themselves and build this reliable ...
Money Talks Dec 06, 2015 money relationships banking ... ’ identity being tied to their careers, the question “what do you do?” is frequently among the first asked when meeting someone new, and dating apps have begun to incorporate this information in profiles. Likewise, they often get a sense of what the other person can afford based on whether they volunteer to pick up a check. They become comfortable discussing who pays for what during their dating years, a shift facilitated, in part, by digital tools. When it comes to splitting a bill for dinner, they can ...
Brand We Dec 05, 2015 family global relationships marriage ... more youth around the world dating for longer periods before deciding on a life partner than did previous generations, they are actually elevating the gravity of marriage. They saw their parents marry young and, in many instances, divorce, and so they want to spend more time getting to know themselves and acquiring a more precise understanding of what they want in a partner. Consequently, in many nations, the role of weddings is changing in light of marriage’s veritable rebranding. Whereas in the ...