Betterment Marketing Tips Mar 11, 2018 education health & wellness fitness mindfulness online learning ... . and 58% in the UK, say mindfulness is vital to their life. Brands across verticals will need to help young people in their efforts to become more mindful, and these are ones leading the way. Love Cocoa Luxury chocolate bar delivery brand Love Cocoa recently partnered with UK-based yoga instructor Guzel Mursalimova to hold a wellness-themed chocolate event. The chocolate retreat was a mix of “soothing chocolate meditation and healing restorative yoga.” The meditation consisted of ancient Buddhist ...
Eco-Exhibitionists Sep 14, 2017 design home technology appliances cars ... products or not, companies have the power to align with consumer demand for sustainability through their stores, offices, delivery practices, and more. For example, Apple designed its new headquarters to be 100% sustainable, an aspirational goal that any company can work towards whether or not they are endemic to the sustainability space. Non-endemic brands can also strive to partner with sustainability leaders to benefit from their halo effect. For instance, a project at Alphabet's "moonshot" factory ...
The FUND-amentals Sep 13, 2017 money debt retirement saving ... jobs and industries defunct while spawning others (see The Gig Is Up). In reimagining their goals and bravely taking jobs at startups, many were able to achieve a different purpose in life: making the world a better place through innovation. Ys’ financial attitude is also indicative of the technological advancements that have come about as they are establishing their adulthood. Since their adolescence, the world has been on-demand, from media streaming to instant purchases to one-hour delivery ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... -demand delivery service Postmates to frantically order Cinnamon Toast Crunch, while others described rushed trips to 7-Eleven after school to buy processed snacks. In the past, a teen might have rebelled against a parent who didn’t let them have junk food in the house by gulping down soda and chips in their dorm as soon as they gained independence, but for Zs, there’s less need for revolt. Since they’re highly educated about food and beverages, their parents turn to them for input on grocery shopping ...
Marketing Tips Mar 13, 2017 marketing play sports ... watching sports, brands can be part of game day without engaging in the actual games. Consider which complimentary categories best relate to your brand and how you can leverage these to make game day even more memorable. State Farm and Postmates To give NFL fans watching at home an exciting, tailgate-like experience, State Farm partnered with delivery service Postmates and Chilli’s to send free BBQ and French-fry stuffed burritos to viewers’ homes. Through the initiative, dubbed “Housegating ...
IRL (In Real Live) Dec 11, 2016 media & entertainment events festivals TV ... pop-ups. Youth are constantly in search of ways to make ordinary days feel more exciting (see #Celebrate), and getting to consume content in this manner is certainly more notable than saying one stayed in all weekend bingeing a show. And as the production quality of television is now on par with that of cinema, it’s only fitting that displaying shows in this manner with more state-of-the-art technology and discussing them as cultural events is the next iteration for their delivery.I would be ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... Youth are spending the largest share of their entertainment consumption time on social media, as it’s become the new TV for young generations. Youth’s rapid adoption of streaming services has left TV networks and movie studios threatened. Yet, it’s not just Netflix, Hulu, and the like that are stealing a significant share of Gen Ys’ and Zs’ entertainment consumption time; increasingly, social media is a larger piece of the pie as it’s become a legitimate entertainment delivery platform ...
Re-New Dec 05, 2016 media & entertainment movies streaming TV ... obtaining by rewatching shows since the narratives are still familiar, but the delivery is fresher. Reimagined works have never been more apparent across entertainment than they are today. While reboots and adaptations aren’t revolutionary in and of themselves, the extent to which they now occur and the ways in which they’re evolving is significant. Recently, there’s been a surge in content being revamped through gender swaps, such as Ocean’s 8 and Splash, reflecting young consumers’ desire for ...
Membership Drive Sep 18, 2016 money retail spending deals shopping ... model. Users can get lunch from one of more than 50 restaurants each weekday. Starting at 7pm each night, they can browse the next day’s menu, which features rotating selections from participating restaurants. They can then place an order before 9:30am the day of and specify the pickup time to skip the line.MuncheryOn-demand food delivery startup Munchery introduced a membership program that, for $8.95 a month or $85 a year, lowers the price point of individual meals by up to 20%.HoochHooch lets ...
The Customer Isn't Always Right Sep 15, 2016 retail civil rights customer service shopping ... , the company would be tacitly approving of such prejudice. One 31-year-old man noted in our focus group that brands could deny a customer service “in the case of racism, homophobia, sexism, any sort of really aggressive behavior or harassment.” Lowe’s learned this lesson earlier this year when a manager complied with a customer’s request to send a White delivery person in place of a Black deliveryman who had arrived at her house. In agreeing to the request, the company appeared to support ...